---
title: "Grand Strand Housing Market Stable Amid Rate Shifts"
url: https://www.heremyrtlebeach.com/2026/08/20/grand-strand-housing-market-stable/
date: 2026-08-20T17:47:33+00:00
modified: 2026-08-20T17:47:33+00:00
author: "Noah N. Austin"
categories: ["Real Estate"]
site: "HERE Myrtle Beach"
attribution: "HERE Myrtle Beach"
---

# Grand Strand Housing Market Stable Amid Rate Shifts

*Source: [HERE Myrtle Beach](https://www.heremyrtlebeach.com/2026/08/20/grand-strand-housing-market-stable/) — August 20, 2026 by Noah N. Austin*

The Grand Strand housing market is currently stable despite fluctuating interest rates, with new construction incentives playing a key role in maintaining activity, according to local real estate experts.

Buyer activity saw an increase earlier this year when interest rates temporarily dropped. Blake Sloan, a certified real estate expert with Sloan Realty Group, noted a significant rush in the second quarter as buyers re-entered the market. While rates have since risen, leading to a slight decrease in pending sales, Myrtle Beach remains an affordable area for homebuyers.

New construction is a primary driver in the local marketplace. Homebuilders are offering incentives such as closing cost assistance and interest rate buydowns to keep prices accessible for buyers, particularly first-time purchasers. These incentives are considered a significant factor in the overall market.

A shift in home types being purchased has been observed. Phillip Brady, president-elect of the Coastal Carolinas Association of Realtors, indicated that single-family home sales are down compared to last year. Conversely, condo sales have seen a substantial increase over the same period. Despite the decline in single-family home closings, the market remains stable, with continued interest in both home types.

Prices across the Grand Strand have held steady, even with fewer single-family homes selling. Sloan explained that the area’s robust construction activity and the incentives offered are insulating prices, keeping them relatively flat. He suggested that a significant, long-term decline in sales could eventually lead to prices softening, but this trend is not currently evident. The ongoing construction of new homes contributes to a balanced supply and demand, which helps to stabilize prices.