New Luxury Homes on the Horizon for Myrtle Beach!
Myrtle Beach is buzzing with excitement as plans emerge for a brand-new luxury home development right near the oceanfront. Yes, you heard that right! This bustling resort town is on the verge of adding a fresh touch to its already gorgeous beachfront with some upscale housing options. Let’s dive into what we know so far!
Details of the Development
During a recent meeting on November 19, 2024, the Myrtle Beach Planning Commission took a good look at a high-density mixed-use plan for a piece of land that’s less than an *acre* in size. This little patch of earth has quite a backstory; it was sold for over $1 million back in August 2024! Now, it’s owned by LP Property LLC, with *Joshua Laniado* listed as the registered agent. He’s got some exciting ideas up his sleeve for this prime piece of real estate.
In a recent chat, Laniado shared that the visionary plan includes building four three-story homes on this spot. However, hold onto your hats—these will not be mixed-use properties as initially thought! Instead, they’ll stand proudly as exclusive residential homes, each expected to sell for a whopping $700,000 when they finally hit the market. However, the timeline for construction remains a bit of a mystery, as Laniado didn’t specify when we could expect to see these stunning homes completed.
Moving the Plan Forward
Before you start dreaming about living in these luxurious digs, there’s still some red tape to cut through. Laniado noted that the project needs two readings of approval from the Myrtle Beach City Council before it can officially move forward. Here’s hoping it gets the green light soon so the magic can begin!
Joining the Trend of Upscale Development
This new development isn’t an isolated incident; it’s part of a larger trend that’s sweeping through Myrtle Beach. More and more upscale homes are sprouting up along the oceanfront, catering to those who crave a slice of luxury coastal living. Just this January, construction kicked off for a seven-unit townhome development along North Kings Highway, located conveniently near the popular Whiskey Roots restaurant. These charming townhomes are anticipated to be short-term rentals and are hitting the market at a captivating price of around $600,000.
A Visionary Developer
This isn’t Laniado’s first dance in Myrtle Beach either! He previously played a significant role in the creation of the *Ocean Escape Resort*, a new hotel project in North Myrtle Beach. Additionally, he is overseeing the redevelopment of the former Shark Attack Adventure Golf location that closed its doors back in 2017. It’s clear that he’s quite passionate about transforming Myrtle Beach into an even more desirable spot to live and play!
The Future Looks Bright
As Myrtle Beach continues to evolve, residents and potential homebuyers can look forward to the development of these luxurious homes, promising an upscale lifestyle with stunning ocean views. It’s a *thrilling time* in this coastal town, and we’ll be sure to keep our eyes peeled for more updates on this fantastic project. For now, let’s keep fingers crossed for approvals and a bustling construction timeline ahead!

Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.


