Myrtle Beach Residents Say Goodbye to The Southern Living Store
Myrtle Beach, South Carolina is bracing itself for some bittersweet news as one of its beloved home goods destinations, The Southern Living Store, is waving goodbye to its three remaining brick-and-mortar locations. Yes, you read that right! According to store employees, the Myrtle Beach location, found at 3064 Howard Ave. in The Market Common area, is among the stores that will be closing permanently.
Bright Colors, Big Sales, and Farewell Signs
Recently, locals noticed eye-catching signs adorning the windows of the Myrtle Beach store, declaring everything from “Huge Sale” to “Store Closing.” It seems that the cheerful decorations are not just for show! In a heartwarming twist, employees confirmed that the store is set to close its doors for good. However, when exactly is still a mystery, as they redirected inquiries to the parent company, Beyond Brands Group LLC.
Mystery Surrounding Closure Dates
As of the last check, it seems no one has been able to dig up specific closure dates from Beyond Brands Group or The Southern Living Store, even after numerous attempts to reach out via email and phone. It certainly leaves patrons a bit in the dark. What a way to say goodbye, huh?
Not Just Myrtle Beach
If you’re thinking it’s just the Myrtle Beach location packing up, think again! This store isn’t alone in its departures. Friendlier waves are also coming from Branson, Missouri and Destin, Florida, where both towns’ Southern Living Stores are also preparing to close their doors permanently. Employees at these locations have confirmed plans to shutter the shops, but similar to Myrtle Beach, they aren’t quite clear on the exact dates for their last hurrah.
Why the Sudden Change?
As for the reasons behind these closings, there hasn’t been any official word yet. Some speculate that the retail environment has been changing quite a bit and that smaller home goods stores are struggling to keep up. But without official communication from The Southern Living Store or Beyond Brands Group, it’s all just up in the air. We can only hope the store’s loyal customers get some clearer answers soon.Being part of the fabric of the community, these stores offered customers a chance to find unique home goods and gifts, all with that Southern touch.
What’s Next for Loyal Shoppers?
Residents are already speculating how they will keep their homes full of that Southern charm without their local go-to. The sudden outliers have left many shoppers reflecting on the fond memories associated with their visits—whether it was late-night shopping for that perfect decor piece or finding a delightful gift for a friend!
Parting Thoughts
For now, Myrtle Beach and other closing locations will have to bid farewell to The Southern Living Store as they pour their hearts out in memories and last-minute sales. With no more exciting pop-up items or staff to greet customers with bright smiles, it might feel like a little piece of Southern charm is slipping away. With so many uncertainties lingering, keep your eyes peeled and your ears open, because news may break any day regarding exciting end-of-season sales or special goodbye events across these locations. If you find yourself around The Market Common area, it might just be the perfect time to stop by and pay your respects before it’s all said and done!

Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.


