News Summary
Surfworks has unveiled plans for a new surf park at Broadway at the Beach in Myrtle Beach, transforming a historic site into a vibrant surfing destination. Set to open in 2027, this $80 million project features a Wavegarden Surf Lagoon, a surf shop, premium accommodations, dining options, and a 10,000-seat amphitheater. This ambitious development aims to enhance local tourism and create a comprehensive experience for visitors. With over 13 million annual visitors to Broadway at the Beach, the surf park is expected to attract even more crowds.
Surfworks Makes Waves with New Surf Park Plans in Myrtle Beach
Surfing Right into Broadway at the Beach
Myrtle Beach is buzzing with excitement as Surfworks has finalized its plans to build a brand new, state-of-the-art surf park at the well-known Broadway at the Beach. This project, which was initially set to take place on a city-owned site, is now making waves as it shifts to a prime location occupying a hefty 28 acres right at the corner of 21st Avenue North and U.S. Highway 17 Bypass.
The chosen spot is not just any empty patch of land. It’s a site with history—it was once home to the vibrant Palace Theater until it was demolished back in 2017 due to hurricane damage. Since then, plans have been brewing to bring something new and exciting to the area, and Surfworks is ready to dive in and make that happen.
More Than Just a Surf Park
Surfworks is not just about catching waves; it’s about creating a comprehensive experience for everyone visiting Broadway at the Beach. The new surf park will feature the impressive Wavegarden Surf Lagoon, making it a perfect place for both seasoned surfers and those just looking to try their hand at the sport. Additionally, there will be a surf shop for all your surfing needs, premium accommodations for visitors, and plenty of dining options including a Beach Club-style restaurant.
But that’s not all! The park will also come with a whopping 10,000-seat amphitheater, perfect for hosting concerts, events, and lots of fun throughout the year. This project is anticipated to be a game-changer for local tourism, combining the thrill of surfing with the charm and character of an entertainment district.
A Closer Look at the Investments
The projected opening for this surf paradise is set for 2027, provided that all the necessary permits are secured. Originally, the total cost for the project was estimated at around $50 million; however, due to various factors—including challenges in funding—the expenses have surged to about $80 million.
It hasn’t been a smooth ride for Surfworks. The company has encountered several delays along the way, leading them to request contract extensions before ultimately deciding to withdraw from their previous agreement with the city. This new location is seen as a strategic move that promises **_better visibility_** and **_enhanced access_** for future visitors.
Broadway at the Beach: A Thriving Destination
Currently, Broadway at the Beach has a lease plan that features 140 properties, out of which only 8 are marked as ‘Available’ or ‘Lease Pending’. This is a significant improvement from March 2024 when 13 properties were reported as vacant. While some empty storefronts may raise eyebrows, experts suggest that these vacancies are not alarming and may even offer flexibility for property owners looking to adapt to changing retail trends.
Speaking of trends, Broadway at the Beach has been adding new attractions to keep up with the current market shift towards *experiences* instead of *traditional retail*. A prime example of this is the recent addition of the Tiger Woods-backed Popstroke putting course, which has already attracted visitors looking for unique leisure activities to enjoy.
With over 13 million visitors flocking to Broadway at the Beach each year—especially during those sun-soaked summer months—the introduction of Surfworks’ surf park is expected to draw even more crowds. The few empty spots may seem like a concern during the off-peak winter months, but with the ever-evolving landscape of attractions, they might matter less as the focus shifts to providing visitors with memorable experiences.
As Myrtle Beach prepares for this exciting development, it’s clear that Surfworks is poised to make a significant splash in the local tourism scene, ensuring that residents and tourists alike have even more reason to ride the waves of fun at Broadway at the Beach. Keep your surfboards ready; it’s going to be a wild ride!
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Additional Resources
- My Horry News
- WMBF News
- Post and Courier
- Wikipedia: Surfing
- AOL
- Google Search: Surfworks Myrtle Beach
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
