Coastal Carolinas Association of Realtors
The Coastal Carolinas Association of Realtors (CCAR) is a professional trade organization representing real estate agents and brokers throughout the coastal regions of North and South Carolina. Established in the early 20th century, CCAR has played a pivotal role in fostering ethical practices, providing continuous education, and promoting advancements within the real estate industry. Over the decades, it has grown to include hundreds of members dedicated to serving the needs of buyers, sellers, and the community, while also advocating for policies that support sustainable development and economic growth in the region. Through years of dedicated service, CCAR has established itself as a leading authority in the local real estate market, emphasizing integrity and professionalism.
News Summary
Myrtle Beach is witnessing a boom in its real estate market, characterized by a significant rise in home sales, increased inventory, and new developments. The luxury sector is particularly strong, despite overall pending sales seeing a slight decrease. The area’s appealing lifestyle and affordability continue to attract diverse buyers, including retirees and remote workers, contributing to the ongoing growth projections for the region.
Myrtle Beach, South Carolina is experiencing significant growth in its real estate market, driven by an increasing interest from buyers and an influx of new developments. The Coastal Carolinas Association of Realtors reported that there was a remarkable increase of over $2 billion in home sales from 2023 to 2024. These developments coincide with a 15% increase in home inventory and a 4.2% rise in closed home sales by the end of 2024.
As the market continues to evolve, single-family homes are being constructed in the Auberon Woods community, which has been under development since March 25, 2025. Auberon Woods is strategically located off S.C. 90 on Old State Highway 90, near S.C. 22, making it an attractive option for families. Furthermore, multifamily units have been in construction in North Myrtle Beach since March 21, 2025, catering to a diverse population of buyers.
Despite a 2.9% decrease in pending home sales from March 2024 to February 2025, the luxury sector is experiencing growth, particularly with homes priced above $1 million. Interest rates have also decreased in the first quarter of 2025, indicating a potentially strong year for the housing market ahead.
Myrtle Beach and surrounding areas are particularly attractive due to their warm coastal lifestyle, affordability, and a burgeoning job market. The current U.S. median home sales price stands at $398,400, while buyers can find a four-bedroom, two-bathroom home in Myrtle Beach Golf and Yacht Club for approximately $388,400. Moreover, modern three-bedroom, two-bathroom homes near The Market Common are available at prices slightly above the median price.
The city’s lower cost of living—about 7% lower than the national average—and housing expenses that are approximately 32% less than the national average make it an appealing destination for many. A substantial number of retirees from Northeast states like New York and New Jersey are moving to Myrtle Beach, attracted by the tax benefits and lower living costs that the region offers.
Retirees typically prefer to purchase three-bedroom, two-bathroom ranch-style homes in close proximity to the beach and local amenities, including golf courses. Myrtle Beach is often recognized as the “golf capital of the world” with over 80 award-winning golf courses available to residents and visitors. The Dunes Golf and Beach Club, a prestigious course, is ranked among the top 100 in the nation.
Younger remote workers are also increasingly drawn to the Myrtle Beach area, looking for an affordable lifestyle by the coast. The region’s diverse entertainment options, including a variety of dining and leisure venues, contribute further to its allure. The town’s unique local culture and longstanding tradition of southern hospitality enhance its charm.
Current projections indicate that Horry County, where Myrtle Beach is located, is one of the fastest-growing counties in South Carolina, with an anticipated population increase of 53% by 2042. In summary, the Myrtle Beach real estate market continues to thrive amidst shifting buyer demographics and evolving preferences, creating a vibrant community that attracts residents from various backgrounds.
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Additional Resources
- Weather.com: Myrtle Beach Weather
- Myrtle Beach Online: Weather Article 1
- WBTW: Thunderstorms Return to the Forecast
- Herald Online: Weather News
- MSN: Thunder, Lightning, and Rain in Myrtle Beach
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
