The Shelby
The Shelby is a renowned hospitality and dining establishment established in the early 2000s, known for its exceptional service and unique culinary offerings. Originating as a small family-owned restaurant, it grew rapidly in the local community, earning a reputation for its innovative menu and warm atmosphere. Over the years, The Shelby expanded its facilities and introduced new concepts, including a boutique hotel and specialty event spaces. Committed to quality and customer satisfaction, the business has received numerous awards and recognitions, solidifying its position as a cornerstone in the local hospitality industry. Today, The Shelby continues its tradition of excellence, blending tradition with modern trends to provide memorable experiences for its guests.
News Summary
The Shelby, the first voco hotel in South Carolina, has opened its doors in Myrtle Beach, featuring a retro design and a range of modern amenities. Located along Ocean Boulevard, the hotel offers 241 guest rooms, a seafood restaurant, and a beach club. With a versatile event space and plans for a pickleball club, The Shelby aims to provide guests with a unique coastal experience, blending nostalgia with contemporary hospitality.
Myrtle Beach, South Carolina – The Shelby, South Carolina’s first voco hotel, officially opened its doors on June 27, 2025, located along Ocean Boulevard at 1802 N. Ocean Blvd. The hotel, occupying the former site of the Sandcastle Oceanfront Resort at the Pavilion, encompasses 241 guest rooms and showcases a design that is both retro and colorful, inspired by the esteemed Shelby Ann Byrd, a legendary hostess and entertainer in the Myrtle Beach area.
The Shelby offers a nostalgic yet modern experience for its guests, highlighting the coastal spirit of Myrtle Beach while incorporating playful retro elements throughout the hotel’s aesthetic. General Manager Thomas Cooke has emphasized the hotel’s goal of creating an inviting atmosphere that connects the past with contemporary hospitality.
Among its various amenities, The Shelby features The Palm & Pebble, an all-day seafood restaurant and bar, providing a delightful dining experience with a happy hour from 4 to 7 p.m. each day that includes craft cocktails and small plates. Guests can relax at the Shelby Beach Club, which boasts a large pool and a lazy river for ultimate leisure and enjoyment.
For those seeking event space, The Shelby offers a versatile 1,300-square-foot oceanfront venue suitable for weddings, reunions, and other gatherings. Additionally, a 10-court pickleball club area will be introduced in 2026, appealing to sports enthusiasts.
Room rates at The Shelby start at $289 per night, with a grand opening offer that includes a $25 daily food and beverage credit and complimentary welcome drinks for two guests. Upon check-in, guests are greeted with locally handmade saltwater taffy, enhancing the warm welcome. Each guest room is thoughtfully equipped with La Colombe coffee, Apotheke bath products, and an in-room digital adventure guide to facilitate exploration of Myrtle Beach.
The venue provides live local music entertainment on Fridays and Saturdays, and guests can participate in yoga sessions led by local instructors on the lawn every Saturday, promoting wellness and relaxation during their stay.
Located near popular attractions such as the Myrtle Beach Boardwalk and SkyWheel, the hotel is conveniently situated just minutes away from the airport, making it an ideal destination for both tourists and locals seeking a vibrant getaway.
Overall, The Shelby promises to deliver a unique blend of nostalgic design and modern amenities, embodying the spirit of Myrtle Beach while offering visitors a refreshing escape. Its role as the first voco hotel in South Carolina signifies a significant addition to the local hospitality landscape, aimed at attracting guests who seek both comfort and a lively coastal experience.
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Additional Resources
- Post and Courier: The Shelby Hotel Opening
- Wikipedia: Myrtle Beach
- Lodging Magazine: Voco The Shelby Myrtle Beach Opens
- Google Search: The Shelby Hotel Myrtle Beach
- Hotel News Resource: Voco The Shelby Opens
- Google Scholar: Myrtle Beach hotel opening
- Hotel Online: Voco The Shelby Opens on South Carolina’s Coastline
- Encyclopedia Britannica: Hotel
- Myrtle Beach Online: Local News on The Shelby
- Google News: Myrtle Beach hotel news
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
