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Indigo Tower Hotel in Myrtle Beach Listed for $7.4 Million

Indigo Tower Hotel located on the beach in Myrtle Beach

Indigo Hotel, LLC

Indigo Hotel, LLC is a premier hospitality provider renowned for its commitment to delivering exceptional guest experiences. Founded in 2010, the company has grown steadily, establishing a strong presence in key urban and tourist destinations across the United States. With a focus on innovative design, personalized service, and sustainable practices, Indigo Hotel, LLC has garnered numerous awards for excellence within the industry. The company’s strategic expansion reflects its dedication to providing comfort and convenience to travelers from around the world. As a leader in boutique and lifestyle hotels, Indigo Hotel, LLC continues to set new standards for quality and guest satisfaction in the hospitality sector.

News Summary

The Indigo Tower, a 54-room oceanfront hotel in Myrtle Beach, is now on the market for $7.4 million, just months after its purchase for $3.9 million. This sale highlights the ongoing activity in the region’s hospitality sector. The hotel, built in 1974, represents a prime investment opportunity as demand for properties near the beach rises. Other properties are also seeking buyers, indicating a competitive real estate market in Myrtle Beach’s hospitality landscape.

Myrtle Beach – The Indigo Tower, a 54-room hotel located on the oceanfront, is now up for sale with an asking price of $7.4 million. This sale comes less than six months after the hotel was purchased for $3.9 million in February 2024. The property, which was built in 1974, is currently listed on LoopNet and represents a key opportunity within the busy Myrtle Beach hospitality market.

The ownership of Indigo Tower is held by Indigo Hotel, LLC, with Daniel Harrar as the registered agent. Despite the price listing, neither Harrar nor the realtor Liat Edri from Realty One Group Dockside replied to inquiries for further details before the article’s publication.

In addition to Indigo Tower, there is notable real estate activity in the region. The market is seeing a variety of hotels for sale, including the Lily & Bloom, a 25-room establishment asking $2.59 million, which has garnered multiple offers. Another property, the 300 Tenth hotel, which is a 32-unit building built in 1955, is seeking about $4.3 million and has been on the market for five years. The realtor for this hotel, Chance Leith, has mentioned difficulties in securing funding for smaller hotel purchases, which might be influencing the sale pace.

Compounding the developments, the Sandcastle Oceanfront Resort at the Pavilion is currently undergoing a significant renovation investment of $34 million. This project is expected to be completed by early 2025, and the property will re-emerge as part of the Voco brand under IHG Hotels & Resorts.

Myrtle Beach’s hotel market is evolving, with properties like the Indigo Tower and others showcasing both high selling prices and an influx of buyers interested in “mom and pop” hotels. Although there was a considerable rise in interest in small hotels in 2021, some realtors, including Leith, are observing signs of a potential plateau in the market.

The Indigo Tower’s $7.4 million asking price is positioned as one of the highest for hotels along the Grand Strand area, second only to the Four Points By Sheraton, which has an asking price of $23 million. Such pricing indicates a competitive market for hotel sales, particularly with the current demand for lodging in proximity to the beach and local attractions.

Adding to the changes in Myrtle Beach’s hospitality landscape, the Sea Dip Ocean Front Resort, known for its iconic retro sign, has announced its closure after 54 years, a decision shared by the owners on social media. The Sea Dip property has been sold, with plans for the Drury Hotel chain to develop a new hotel at the location, which will contribute to the ongoing changes in the Myrtle Beach skyline.

In summary, the real estate market for hotels in Myrtle Beach is demonstrating significant activity, with properties like Indigo Tower drawing attention for their prime location and investment potential. The ongoing developments and renovations at hotel properties reflect an evolving landscape as Myrtle Beach continues to attract tourism and investment in the hospitality sector.

Deeper Dive: News & Info About This Topic

HERE Resources

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STAFF HERE MYRTLE BEACH
Author: STAFF HERE MYRTLE BEACH

The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.

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