Atlantic Beach, August 13, 2025
News Summary
Atlantic Beach introduces Atlantic Town Grill, its second restaurant, offering a diverse menu of pizzas, subs, and more at affordable prices. With a strong community focus, owner Mohamed Alkassar aims to enhance local dining. Recent reviews highlight the restaurant’s fresh ingredients and vibrant atmosphere, promising a positive change in the town’s culinary landscape. This new establishment symbolizes an exciting era for Atlantic Beach, revitalizing its dining options and fostering community connection.
Exciting New Vibes in Atlantic Beach: Atlantic Town Grill Sets the Scene!
Atlantic Beach is lighting up its culinary scene with the grand opening of Atlantic Town Grill, the charming new pizza and grill restaurant that made its debut at the end of July, nestled at 714 Atlantic St. This establishment marks a significant moment for the town, being the second restaurant within the town limits—> a place that’s been craving more dining options!
Residents might remember the only other eatery around, China Dragon, but now, the dining landscape just got a whole lot tastier! Atlantic Town Grill’s menu is a delightful mix of comforting options, offering delicious pizza, mouth-watering subs, loaded fries, and gyros, all at friendly prices mostly under $15. How’s that for a win?
Early Buzz and Rave Reviews
Since its grand opening, Google Reviewers have been buzzing about the fantastic stromboli and burgers, which many have mentioned as being exceptionally fresh! It seems like Atlantic Town Grill is already stealing the hearts (and taste buds!) of the local community with its vibrant menu.
A Vision for the Community
Behind this exciting establishment is owner Mohamed Alkassar, who saw a golden opportunity to enhance the culinary experience in town. Having available space and a strong desire to contribute positively to the community drove him to establish this restaurant. It’s not just about the food; it’s about revitalizing the local area and giving residents a reason to celebrate.
History Meets Transformation
Atlantic Beach is a town with a rich history, once a bustling Black community that found itself facing many challenges over the years. With business options dwindling and many buildings falling into disrepair, there’s something pretty special about new establishments like the Atlantic Town Grill taking root in the area. Currently, the Kings Highway area consists mainly of beach merchandise and golf cart shops, but a restaurant like this could spark a revitalization!
Dining Experience and Local Focus
At Atlantic Town Grill, the focus is heavily on takeout and delivery, which suits the busy lifestyles of many locals and beachgoers alike. While there is limited indoor seating, the restaurant boasts a cozy patio adorned with picnic tables for those who want to enjoy their meals in the sunshine. Bring on those summer vibes!
An Experienced Hand in the Kitchen
Alkassar isn’t a stranger to the pizza business; he has a wealth of experience from working in pizza joints all over New York City before making his way to North Carolina over 20 years ago. His adventure continued when he moved to the Myrtle Beach area in 2017, bringing his culinary prowess with him. It’s safe to say he knows how to make a good pizza!
Community Excitement and Business Performance
As for how business is going so far? Early reports indicate that it’s been “very good,” and there’s a palpable sense of excitement and enthusiasm from the community. It feels like people are ready to embrace a fresh dining option that they’ve long been waiting for. The lineup outside may only grow longer as word of mouth spreads!
Navigating Local Challenges
Despite the town’s recent challenges with local politics, including a notable scandal in the recent mayoral race generating a flurry of media buzz, Atlantic Beach is on a quest for rejuvenation. Along with the new restaurant, the town has introduced parking fees earlier this year to generate revenue and has upgraded its website to bring everything into the modern age.
With Atlantic Town Grill now open and the communities rallying together for positive change, Atlantic Beach seems ready to step into a new era! Good food, a revitalized town, and a community coming together—who can resist that?
Deeper Dive: News & Info About This Topic
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Additional Resources
- Jacksonville.com: Toasted Yolk Cafe Opens in Atlantic Beach
- Google Search: Atlantic Town Grill
- WITN: Fire Destroys Atlantic Beach Restaurant
- Google Scholar: Atlantic Beach Restaurants
- WNCT: Man Arrested for Atlantic Beach Restaurant Fire
- Encyclopedia Britannica: Atlantic Beach
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
