Myrtle Beach, August 15, 2025
Lulu’s Cafe
Lulu’s Cafe is a beloved neighborhood establishment renowned for its warm atmosphere and delicious, homemade cuisine. Established in 2005, Lulu’s started as a small family-run diner with a focus on serving hearty breakfast and lunch options crafted from fresh ingredients. Over the years, it has grown in popularity, becoming a staple in the community. The owners, Lulu and her family, have maintained a commitment to quality and customer service, fostering a welcoming environment for locals and visitors alike. Lulu’s Cafe continues to innovate while honoring its roots, offering a menu that reflects both tradition and contemporary tastes, making it a favorite spot for casual dining.
News Summary
Misty Coan, owner of Lulu’s Cafe in Myrtle Beach, has announced that the beloved eatery will close at the end of the 2025 tourist season after 15 years of service. The cafe has created a strong bond with the local community. Although it will close, Lulu’s Cafe plans to partner with Conch Cafe in 2026 to continue serving its famous breakfast recipes. The closure decision is a bittersweet transition for Coan as she reflects on her journey. Additionally, Johnny Fisher has been appointed as the new President and COO of LuLu’s Restaurant Group.
Myrtle Beach—Lulu’s Cafe, a beloved eatery located at 1903 N Ocean Blvd, will be closing its doors after 15 years of service. Owner Misty Coan announced the closure, which is slated to happen at the end of the 2025 tourist season.
Coan began her journey with Lulu’s Cafe in February 2011 while balancing her responsibilities as a mother to two children. As of now, Coan is 50 years old, with her children being 25 and 21 years old. Over the years, the cafe has developed a strong connection with the local community, turning its guests into family. Coan described the decision to close as bittersweet, signifying a pivotal shift in her life and future business plans.
While Lulu’s Cafe will be closing, the establishment won’t be leaving behind its loyal customers entirely. In 2026, the cafe will enter into a partnership with Conch Cafe, located at 1870 N Waccamaw Drive, where they will continue serving their popular breakfast recipes. The specific last day of operations for Lulu’s Cafe remains uncertain as the closure date approaches.
Coan expressed heartfelt gratitude to her patrons for their support and love throughout the years. The memories created in the cafe hold a special place in her heart, as she reflects on a long tenure in Myrtle Beach.
In related news, LuLu’s Restaurant Group has announced the appointment of Johnny Fisher as the new President and Chief Operating Officer. Fisher, hailing from Mobile, Alabama, previously held the position of General Manager at the LuLu’s Gulf Shores location from 2005 to 2012, a period marked by significant sales growth. He brings extensive experience in the restaurant industry, having worked at the House of Blues in New Orleans and serving as the Director of Florida Operations for Juan’s Flying Burrito.
LuLu’s operates other locations in Gulf Shores, Alabama; Destin, Florida; and North Myrtle Beach, South Carolina. Notably, the North Myrtle Beach branch is introducing an exciting new installation called “LuLu’s Mountain of Youth,” expected to launch in mid-February. This installation features the Sky Trail, which includes 26 challenging elements designed for both children and adults, offering a thrilling experience for families visiting the area.
Background Information
Lulu’s Cafe has been a cherished dining spot in Myrtle Beach, known for its breakfast offerings and community feel. Coan opened the establishment out of a desire to create a family-friendly environment where locals and tourists alike could enjoy hearty meals. Over the years, it has become more than just a restaurant; it has served as a gathering spot, generating lasting bonds with patrons.
The decision to close reflects a broader trend in the restaurant industry, where many local eateries are navigating the challenges posed by changing consumer preferences and economic pressures. As Lulu’s Cafe transitions into its new partnership with Conch Cafe, it aims to maintain the essence of what has made it a beloved spot.
Summary of Key Details
| Feature | Details |
|---|---|
| Closure Date | End of 2025 tourist season |
| Owner | Misty Coan |
| Establishment Year | 2011 |
| Partnership Details | Collaboration with Conch Cafe for breakfast recipes in 2026 |
| New Leadership | Johnny Fisher appointed as President and COO |
| New Attraction | “LuLu’s Mountain of Youth” at North Myrtle Beach |
FAQs
What is the reason for Lulu’s Cafe closing?
Misty Coan, the owner, has decided to close the cafe as part of a bittersweet transition in her life and business plans.
When will the cafe close?
The closing is set to take place at the end of the 2025 tourist season, but the exact last day of operation has not yet been confirmed.
Will Lulu’s Cafe recipes continue?
Yes, in 2026, the cafe will collaborate with Conch Cafe to serve its popular breakfast recipes.
Who is Johnny Fisher?
Johnny Fisher has been appointed as the new President and COO of LuLu’s Restaurant Group, bringing extensive experience in the restaurant industry.
What is “LuLu’s Mountain of Youth”?
“LuLu’s Mountain of Youth” is a new aerial attraction set to debut at the LuLu’s North Myrtle Beach location, featuring a Sky Trail with challenging elements for visitors.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Myrtle Beach Online
- Wikipedia: LuLu’s Restaurant Group
- Get The Coast
- Google Search: LuLu’s Restaurant Group
- Blooloop
- Encyclopedia Britannica: Restaurant
- WPDE
- Google News: LuLu’s Restaurant News
- OBA Website
- Google Scholar: Restaurant Industry Trends
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
