News Summary
FirstService Residential has announced the promotion of McLaurin Bruce to Business Development Director. With over nine years in community management, Bruce’s new role will focus on business development initiatives in key South Carolina markets, ensuring effective management transitions and enhanced community solutions. Her extensive experience and proven track record position her as a vital asset for the company’s growth and commitment to superior service delivery.
South Carolina – FirstService Residential, North America’s leading residential community management company, has announced the promotion of McLaurin Bruce to the position of Business Development Director. This promotion reflects Bruce’s extensive experience and commitment to enhancing community management services throughout the region.
With over nine years of experience in community management, McLaurin Bruce is well-prepared to take on her new responsibilities. She has a proven track record of successful partnerships with association board members and has demonstrated her capability in managing transitions between different community services. In her new role, Bruce will spearhead business development initiatives across key markets, including Charleston, Hilton Head, and their surrounding areas.
In her new management position, Bruce plans to focus on delivering innovative solutions to meet the evolving needs of residential communities. Additionally, she aims to ensure that management transitions are seamless, providing a smooth experience for residents and board members alike.
Michael Mendillo, the president of FirstService Residential, highlighted Bruce’s promotion as a positive advancement for the company. He praised her strong background in the industry, noting that her proven track record makes her a valuable asset to the organization. Bruce’s role will involve reporting directly to David Calloway, the vice president of sales, who has expressed confidence in her abilities to lead and innovate in this new capacity.
Calloway emphasized Bruce’s extensive experience and her passion for providing effective solutions tailored to the needs of association boards. Her understanding of community management and her ability to foster positive relationships with board members are essential elements that align with the company’s goals.
Furthermore, Dennis Abbott, president of Carolinas at FirstService Residential, highlighted that Bruce brings a unique perspective to the sales process, which can help strengthen the company’s outreach and capabilities in the region. Her skills and insights are expected to enhance the overall service delivery to community clients.
Expressing her enthusiasm about the new role, Bruce conveyed her appreciation for the supportive culture at FirstService Residential. She emphasized her dedication to positively impacting neighborhoods and enhancing the quality of life for residents.
FirstService Residential is committed to simplifying property management. The company offers a range of services, including 24/7 customer care, tailored lifestyle programming, and advanced technology designed to meet the specific needs of each community. By working closely with boards, property owners, and developers, FirstService Residential aims to enhance property values and enrich residents’ lives.
FirstService Residential is a subsidiary of FirstService Corporation, a recognized leader in providing essential property services across North America. The company continues to grow its presence in South Carolina, with the recent promotion of McLaurin Bruce expected to contribute significantly to their mission of delivering quality service and innovative management solutions.
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
