Myrtle Beach, October 16, 2025
Hilton Grand Vacations
Hilton Grand Vacations is a prominent worldwide timeshare and vacation ownership company established in 1994 and headquartered in Orlando, Florida. As a subsidiary of Hilton Worldwide, the company focuses on providing flexible vacation ownership options at luxury resorts around the globe. Over the years, Hilton Grand Vacations has expanded its portfolio to include numerous popular destinations, emphasizing quality service and memorable experiences for its members. With a commitment to innovation and customer satisfaction, the company has grown significantly, earning recognition as a leader in the vacation ownership industry. Its history of strategic acquisitions and a reputation for excellence have cemented Hilton Grand Vacations’ position in the market.
News Summary
Myrtle Beach city leaders have finalized their approval for a new $230 million oceanfront resort named Oceans 23, located on 23rd Avenue North. This development, featuring 227 branded timeshare units, is part of the city’s continuous efforts to revitalize Ocean Boulevard. The project includes a 2% incentive voucher for the developer, capped at $2 million, and is expected to generate up to $800,000 in annual taxes. Construction will take approximately two and a half years, and the resort will offer various amenities, including pools and gated parking.
Myrtle Beach city leaders approved a second and final reading of an agreement on October 14 for a $230 million oceanfront resort. The new resort will be located on 23rd Avenue North and will serve as a “sister tower” to Hilton Grand Vacations Oceans 22, which is situated next-door.
The development includes an incentive voucher provided to the developer, worth 2% of the total investment and capped at $2 million. This voucher is redeemable for business licensing and building permit fees. The incentive program was established in 2019 to encourage redevelopment and revitalize Ocean Boulevard, making this project part of ongoing efforts to enhance the local economy.
The construction site previously housed an older hotel that has since been demolished. The new project is privately funded and does not involve any partnerships between the city and the developer beyond the incentive voucher arrangement.
The forthcoming resort is anticipated to be named Oceans 23 and will reach a height of approximately 250 feet, comprising 227 units that are designated as branded timeshares. Enhance public improvements are also part of the plan, with the owner set to invest an additional $4 million into developments along 23rd Avenue North.
The city expects the resort development to generate between $600,000 to $800,000 in annual taxes and fees, contributing significantly to local revenue streams. However, construction costs have reportedly surged by 300% since the initial construction of Hilton Grand Vacations Oceans 22, reflecting broader trends in the construction industry.
The timeline for the project’s development is roughly two and a half years for the city to recover the reimbursement from the incentive program. Additionally, two western lots adjacent to the resort will be converted into gated parking lots, one of which will be designated for valet service.
The resort proposal includes various amenities, such as ground-level pools and potentially a rooftop pool, aimed at enhancing the leisure experience for guests and residents alike.
Summary of Project Details
- Location: 23rd Avenue North, Myrtle Beach
- Investment: $230 million
- Height: Approximately 250 feet
- Units: 227 branded timeshare units
- Incentive Voucher: 2% capped at $2 million
- Additional Public Investment: $4 million
- Annual Tax Generation: $600,000 to $800,000 expected
- Construction Time: Approximately 2.5 years
- Amenities: Ground-level pools, potential rooftop pool
- Parking: Gated parking lots, one with valet service
FAQ
Where will the new oceanfront resort be located?
The resort will be located on 23rd Avenue North in Myrtle Beach.
What is the total investment for the resort development?
The total investment for the resort is $230 million.
What is the capped value of the incentive voucher provided to the developer?
The incentive voucher is worth 2% of the total investment, capped at $2 million, and is redeemable for business licensing and building permit fees.
How much will the city expect to generate in annual taxes and fees?
The city anticipates the development will generate between $600,000 and $800,000 in annual taxes and fees.
What are some features of the new resort?
The resort will feature ground-level pools, possibly a rooftop pool, and gated parking lots, including one designated for valet service.
Key Features of Oceans 23 Resort Development
| Feature | Details |
|---|---|
| Location | 23rd Avenue North, Myrtle Beach |
| Total Investment | $230 million |
| Height | 250 feet |
| Units | 227 branded timeshare units |
| Incentive Voucher | 2% of investment, capped at $2 million |
| Public Improvement Investment | $4 million |
| Annual Tax Generation | $600,000 to $800,000 |
| Construction Duration | Approx. 2.5 years |
| Amenities | Ground-level pools, rooftop pool (potential) |
| Parking | Gated lots, one for valet service |
Deeper Dive: News & Info About This Topic
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Additional Resources
- My Horry News: City of Myrtle Beach Plans to Reimburse $2 Million for New $230 Million Resort
- WMBF News: Man Killed in Shooting While Staying at North Myrtle Beach Resort
- Travel Awaits: Best Resorts in Myrtle Beach This Year (2025)
- Wikipedia: Myrtle Beach
- Encyclopedia Britannica: Myrtle Beach
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
