Myrtle Beach, SC, December 19, 2025
The Myrtle Beach Bowl showcases a match between Western Michigan University and Kennesaw State University, representing two conference champions. This event attracts significant attention, boosting the local economy with an expected $4 million influx. Fans can look forward to an exciting game featuring strong defensive and offensive teams, each with remarkable seasons. With the support of community partnerships, the bowl continues to exemplify the positive impact of collegiate sports on local pride and economic growth.
Myrtle Beach, SC — The Grand Strand is buzzing today, Friday, December 19, 2025, as the 2025 Myrtle Beach Bowl presented by Engine kicks off, showcasing a rare and compelling matchup between two conference champions. Western Michigan University, the Mid-American Conference (MAC) titleholder, faces off against the Conference USA (CUSA) champion, Kennesaw State University, at Brooks Stadium in Conway. This unique contest represents the only postseason game outside the College Football Playoff to feature two conference champions, bringing a heightened level of competitive excellence to South Carolina.
This athletic spectacle not only delivers a thrilling collegiate football experience but also serves as a significant catalyst for the local economy. The presence of two top-tier programs and their dedicated fan bases injects vital resources into the region, supporting local businesses and enhancing community pride during what can traditionally be a slower period for tourism. The event stands as a testament to the power of private initiative and community collaboration in fostering both sporting success and economic vitality.
Champions Collide on the Teal Turf
Today’s 11:00 AM ET kickoff on ESPN features the Western Michigan Broncos (9-4) against the Kennesaw State Owls (10-3). Both teams arrive in Myrtle Beach having demonstrated remarkable resilience and achievement throughout their respective seasons. Western Michigan, under head coach Lance Taylor, overcame an 0-3 start to win nine of their next ten games, culminating in a MAC Championship victory over Miami (Ohio). Kennesaw State, guided by head coach Jerry Mack, similarly defied low expectations, rebounding from an 0-2 start to win ten of their subsequent eleven contests, including a triumphant 19-15 win against Jacksonville State in the Conference USA title game. This marks Kennesaw State’s inaugural appearance in an FBS-level bowl game, adding historical significance to the contest.
The matchup promises an intriguing battle of strategies. Western Michigan is noted for its stout defense, ranking 14th nationally in both scoring defense and total defense, alongside a formidable rushing attack led by quarterback Broc Lowry and running back Jalen Buckley. Kennesaw State counters with an explosive offense, featuring quarterback Amari Odom and dynamic receivers Gabriel Benyard and Christian Moss, which averaged 245.7 passing yards per game and led CUSA in passer rating. This clash of strengths highlights the competitive drive inherent in collegiate athletics, where disciplined execution meets innovative playmaking.
Economic Engine for the Grand Strand
The Myrtle Beach Bowl presented by Engine is more than just a game; it is a significant economic driver for the Grand Strand and the broader South Carolina economy. The event is estimated to generate over $4 million in outside money for the region. This influx directly benefits the hospitality sector, including hotels, restaurants, and local retail businesses, providing crucial support during the winter season. The generated revenue supports local jobs and contributes to tax collections for local services and infrastructure, underscoring the positive impact of strategic private and community investments in sports tourism.
Supporting Local Businesses Through Collegiate Events
The bowl game’s ability to attract thousands of visitors, including fans, university staff, and media professionals, showcases the potential for sports events to stimulate local commerce. This sustained engagement reinforces Myrtle Beach’s reputation as a premier destination for major athletic showcases. The partnership with Engine, a U.S.-based business and group travel platform, as the presenting sponsor further highlights the integration of private industry in enhancing the event’s reach and impact. This collaboration exemplifies how private initiative can optimize logistical aspects for visitors, contributing to a seamless and enjoyable experience that encourages repeat tourism.
Community Spirit and Private Initiative in Action
Beyond the immediate economic benefits, the Myrtle Beach Bowl fosters a robust sense of community and provides tangible support to local initiatives. HTC, the largest telecommunications cooperative in the United States, has enhanced its role as the Community Partner for this year’s bowl. Through this partnership, HTC supports programs that recognize local educators and first responders, continues its involvement with the Champion Autism Network, and backs an annual youth football clinic. These efforts, aligned with HTC’s mission of service, education, and community investment, demonstrate the power of local businesses to contribute significantly to the well-being and development of the community, extending the positive influence of the bowl game far beyond game day.
The Value of Competition and Responsible Growth
The collegiate athletic landscape, exemplified by events like the Myrtle Beach Bowl, offers a powerful platform for personal growth and the demonstration of core values. The perseverance shown by both Western Michigan and Kennesaw State in overcoming challenging starts to their seasons embodies the spirit of competition and individual initiative. Student-athletes learn invaluable lessons in discipline, teamwork, and resilience, balancing rigorous academic demands with intense athletic training. Such events reinforce the importance of responsible growth within university programs, where athletic success is often intertwined with academic achievement and the holistic development of young individuals.
Investing in Future Generations Through Sports
University programs, supported by private investment and community engagement, play a crucial role in nurturing the next generation of leaders and innovators. Collegiate athletics provide a structured environment for students to develop character, leadership skills, and a strong work ethic. The visibility afforded by national broadcasts like ESPN not only promotes the participating universities but also inspires aspiring young athletes across the nation. The ongoing commitment to high-quality athletic events in Myrtle Beach reflects a belief in the enduring value of competition as a force for positive personal and community development.
Conclusion
The 2025 Myrtle Beach Bowl presented by Engine stands as a vibrant celebration of collegiate athletic achievement and a significant boon for the local economy. As the Conference USA champion Kennesaw State Owls and the MAC champion Western Michigan Broncos vie for victory today, they bring not only elite football talent but also a substantial economic infusion and a renewed sense of community spirit to the Grand Strand. This event underscores the successful synergy between competitive sports, private sector partnership, and local community support. We encourage all residents and visitors to continue engaging with and supporting collegiate athletics in Myrtle Beach, contributing to the responsible growth and vibrant future of our community.
Frequently Asked Questions
Q: What teams are playing in the 2025 Myrtle Beach Bowl?
A: The 2025 Myrtle Beach Bowl features the Western Michigan University Broncos and the Kennesaw State University Owls.
Q: When is the 2025 Myrtle Beach Bowl scheduled?
A: The 2025 Myrtle Beach Bowl is scheduled for today, Friday, December 19, 2025.
Q: Where is the 2025 Myrtle Beach Bowl being held?
A: The game is being held at Brooks Stadium in Conway, South Carolina.
Q: What time does the 2025 Myrtle Beach Bowl start?
A: The game is scheduled to begin at 11:00 AM ET.
Q: Which conferences do the participating teams represent?
A: Western Michigan University is the Mid-American Conference (MAC) champion, and Kennesaw State University is the Conference USA (CUSA) champion.
Q: Is this the first bowl game for Kennesaw State University at the FBS level?
A: Yes, this is Kennesaw State University’s first appearance in an FBS-level bowl game.
Q: What is the estimated economic impact of the Myrtle Beach Bowl on the local area?
A: The Myrtle Beach Bowl is estimated to bring in over $4 million of outside money to the Grand Strand.
Q: Who is the presenting sponsor of the 2025 Myrtle Beach Bowl?
A: Engine, a business and group travel platform, is the presenting sponsor.
2025 Myrtle Beach Bowl Presented by Engine: Key Details
| Category | Detail |
|---|---|
| Event | 2025 Myrtle Beach Bowl presented by Engine |
| Date | Friday, December 19, 2025 |
| Kickoff Time | 11:00 AM ET |
| Location | Brooks Stadium, Conway, South Carolina |
| Matchup | Western Michigan University (MAC Champion) vs. Kennesaw State University (CUSA Champion) |
| Western Michigan Record | 9-4 |
| Kennesaw State Record | 10-3 |
| Presenting Sponsor | Engine |
| Economic Impact for Grand Strand | Over $4 million in outside money |
| TV Broadcast | ESPN |
Now Happening on X
- @HustleBelt (Dec 19, 2025): The best of the MAC faces the best of Conference USA in an early Friday matchup, with Western Michigan and Kennesaw State set to battle on the teal turf at the 2025 Myrtle Beach Bowl. View on X
- @TheHerdBros (Dec 19, 2025): Excitement builds for the unique MAC Champion Western Michigan vs. CUSA Champion Kennesaw State matchup in the Myrtle Beach Bowl at 11am EST on a Friday, calling it a wired choice over repeated big-game rivalries. View on X
- @WesternMichU (Dec 16, 2025): The MAC Champions have arrived in South Carolina and are gearing up for a Friday, Dec. 19 kickoff against Kennesaw State Owls at 11 a.m. on ESPN, urging fans to grab tickets for the Myrtle Beach Bowl. View on X
- @Teagannbrownn (Dec 15, 2025): It’s Myrtle Beach Bowl week, with Western Michigan and Kennesaw State preparing to clash on the teal turf this Friday at 11am. View on X
- @GamblerGazette (Dec 18, 2025): Previewing the Myrtle Beach Bowl as a coin-flip matchup between Kennesaw State and Western Michigan at 11:00a ET on ESPN, highlighting Kennesaw State’s QB edge with Amari Odom’s efficiency. View on X
- @CFBHome (Dec 13, 2025): Predicting a close Myrtle Beach Bowl game with Western Michigan edging out Kennesaw State 37-30. View on X
- @Tylerowl2020 (Dec 18, 2025): Sharing a Myrtle Beach Bowl prediction of Kennesaw State winning 21-18 over Western Michigan and inviting others to drop their picks. View on X
- @YourBettingNews (Dec 18, 2025): Announcing the 2025 Myrtle Beach Bowl between Kennesaw State and Western Michigan on December 19, promoting early betting action with expert picks. View on X
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
