Myrtle Beach, SC, January 13, 2026
The POWER of Elderberries, a Myrtle Beach-based business known for its elderberry syrup, has expanded its product line to include natural dog treats. This innovative move caters to the growing demand for health-conscious pet options. By introducing elderberry dog bites, the business addresses key health concerns for pets while demonstrating entrepreneurial resilience and adaptability. This expansion not only supports local economic growth but also showcases the ability of small businesses to innovate in response to market trends.
WHAT’S HAPPENING
What new product has The POWER of Elderberries launched?
Introduced elderberry dog bites, expanding their offerings from human elderberry syrup to natural treats for pets. These treats support a dog’s immune system, joint health, and seasonal allergies.
Why did The POWER of Elderberries expand into pet products?
Responded to the growing demand for health-conscious options for pets, identifying a niche in the natural pet wellness market. This diversification showcases their adaptable entrepreneurial spirit.
What specific ingredients are in the new elderberry dog treats?
Crafted with wholesome, natural ingredients including organic elderberries and local raw honey. The treats are free from added sugar, fillers, dyes, flavorings, and animal gelatin, adhering to a “clean label” standard.
What are the regulatory requirements for producing pet treats in South Carolina?
Falls under the South Carolina Commercial Feed Act, overseen by the SC Department of Agriculture, requiring product registration and proper labeling. This differs significantly from human food production laws.
How does this expansion impact the Myrtle Beach local economy?
Contributes significantly to diversified economic growth and fosters innovation within the local business community. It provides new choices for consumers and reinforces a culture of entrepreneurship in the Grand Strand area.
Myrtle Beach, SC – The entrepreneurial spirit of Myrtle Beach continues to drive innovation and expansion within the local business community. In a testament to resilience and market responsiveness, a local elderberry syrup business, The POWER of Elderberries, has broadened its product line to include natural dog treats, catering to the growing demand for health-conscious options for pets. This expansion highlights the dynamic nature of small businesses in the region, adapting to new opportunities and demonstrating a keen understanding of consumer needs.
This venture not only exemplifies personal achievement and entrepreneurial drive but also contributes to the diversified economic growth of Myrtle Beach. By identifying a niche in the pet wellness market, The POWER of Elderberries showcases how local businesses can innovate, create new products, and thrive, ultimately strengthening the economic fabric of our community. Such endeavors are crucial for fostering a robust local economy, providing consumers with more choices, and generating new avenues for commerce.
From Immune Support to Pet Wellness
The POWER of Elderberries, a business founded and operated by the Lowery family in Myrtle Beach, has been known for its handcrafted elderberry syrup and elderberry syrup bites, which aim to support immune health and overall wellness for humans. Established in 2018, the brand has gained recognition for its commitment to quality ingredients, attracting loyal customers who prioritize natural health solutions. Their products are trusted by holistic practitioners for quality and efficacy.
Introducing Elderberry Dog Bites
Building on its success, The POWER of Elderberries has now introduced a new product: elderberry dog bites. These treats are specifically formulated to support a dog’s immune system, joint health, and seasonal allergies, promoting whole-body wellness. The dog bites are crafted with an emphasis on wholesome, natural ingredients, including organic elderberries and local raw honey, and are free from added sugar, fillers, dyes, flavorings, and animal gelatin. This commitment to “clean label” products resonates with pet owners who are increasingly scrutinizing ingredient lists and seeking healthier alternatives for their furry companions.
Navigating State Regulations for Pet Products
Operating a business that produces pet treats in South Carolina involves specific regulatory considerations that differ from those for human food products. The South Carolina Home-based Food Production Law Guidance, often referred to as the “Cottage Food Law,” specifically applies to products intended for human consumption and does not cover the production of pet treats for dogs, cats, or other animals.
Instead, all commercial feed products, which include pet treats manufactured and sold in South Carolina, fall under the authority of the South Carolina Department of Agriculture (SCDA) and are subject to the requirements of the South Carolina Commercial Feed Act. The SCDA requires such products to be registered and properly labeled, including a guaranteed analysis, ingredient list, nutritional content, and manufacturer details. While it is currently acceptable to make pet food or treats in a home kitchen, the SCDA discourages this practice, noting that home kitchens may be subject to inspection in the event of a complaint or food safety incident. Entrepreneurs in this sector must also ensure that all animals, including pets, are prohibited from the kitchen during production and packaging to prevent contamination. This regulatory framework underscores the importance of diligence for South Carolina entrepreneurs venturing into the pet product market.
The Growing Market for Natural Pet Care
The expansion into natural dog treats by The POWER of Elderberries taps into a significant and growing market trend. Pet owners nationwide are increasingly prioritizing the health and wellness of their animals, seeking out natural supplements and treats that offer specific health benefits. This shift reflects a broader consumer preference for transparency, quality ingredients, and holistic approaches to health, extending from human wellness to pet care. The focus on immune support, joint health, and allergy relief in the elderberry dog bites directly addresses common concerns among pet owners, positioning the product favorably within this evolving market.
Key Features of The POWER of Elderberries’ Expansion
| Feature | Description | Scope |
|---|---|---|
| Business Name | The POWER of Elderberries | Local (Myrtle Beach, SC) |
| Original Products | Handcrafted elderberry syrup and elderberry syrup bites for humans | Nationwide recognition |
| New Product | Elderberry dog bites | Local (Myrtle Beach, SC) |
| Dog Bite Ingredients | Organic elderberries, local raw honey, wholesome herbs; free from added sugar, fillers, dyes, flavoring, animal gelatin | Product-specific |
| Regulatory Oversight (Human Food) | South Carolina Home-based Food Production Law Guidance | State-level |
| Regulatory Oversight (Pet Treats) | South Carolina Commercial Feed Act, under SC Department of Agriculture (SCDA) | State-level |
| Required for Pet Treats (State-level) | Product registration and proper labeling with SCDA | State-level |
Community Impact and Future Economic Growth
The success of businesses like The POWER of Elderberries in expanding their offerings serves as an inspiring example for other Myrtle Beach small business owners. Such growth demonstrates the potential for local entrepreneurs to innovate and capture new market segments, contributing positively to Myrtle Beach SC business landscape. This type of private sector initiative, driven by entrepreneurial vision and consumer demand, is a cornerstone of sustainable economic growth. It fosters job creation, encourages local spending, and reinforces a culture of innovation that benefits the entire community. Supporting these local ventures is paramount for maintaining a vibrant and prosperous economy in the Grand Strand area.
The expansion of The POWER of Elderberries into natural dog treats is a clear indicator of a proactive and adaptable business strategy in Myrtle Beach. It underscores the vitality of South Carolina entrepreneurs and their capacity to respond to market trends with innovative products. We encourage our readers to explore and support local businesses that are driving economic vitality and offering quality products to our community. Staying engaged with and supporting these local enterprises is key to shaping a thriving future for Myrtle Beach.
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
