Myrtle Beach, SC, January 16, 2026
Myrtle Beach’s boardwalk is set for a significant economic boost with the upcoming grand opening of the Ocean Escape Boardwalk Oceanfront resort. This new mixed-use development represents a major private investment in the area’s tourism sector, promising enhanced visitor experiences and sustained job creation. Featuring modern accommodations and retail space, the resort is an embodiment of the local entrepreneurial spirit, reinforcing Myrtle Beach’s appeal as a premier destination for tourists.
WHAT’S HAPPENING
What is the new oceanfront resort opening in Myrtle Beach?
Announcing the Ocean Escape Boardwalk Oceanfront, a brand-new mixed-use resort featuring modern condos and ground-floor retail space, located directly on the iconic Myrtle Beach Boardwalk. It marks a significant private investment aimed at boosting the area’s thriving tourism sector.
When will the Ocean Escape Boardwalk Oceanfront open?
Expect the Ocean Escape Boardwalk Oceanfront to officially open its doors on February 1, 2026. This new development will offer a fresh option for coastal stays in Myrtle Beach.
What kind of accommodations and features will the new resort offer?
Provide 37 condo units, primarily larger three-bedroom ocean view and oceanfront options, ranging from 900-1,700 sq ft. Each unit will include a full kitchen, living room, and often a private balcony, designed for comfortable short-term stays.
How will this new resort impact the economy of Myrtle Beach?
Boosts the local economy by creating jobs during construction and operation, supporting small businesses through retail spaces, and increasing hospitality fees and accommodations taxes for Horry County. This private investment reinforces Myrtle Beach’s position as a premier tourist destination and reflects strong confidence in the region’s economic future.
What other factors are contributing to Myrtle Beach’s economic growth?
Beyond traditional tourism, the region is experiencing significant growth in specialized segments like sports tourism, which generated over $174 million in 2023. Additionally, the ongoing expansion of the Myrtle Beach International Airport, with a 14% increase in passengers in 2024, enhances accessibility and overall appeal.
Myrtle Beach, SC
New Oceanfront Resort Boosts Boardwalk Economy
Myrtle Beach’s iconic boardwalk is set for an invigorating economic boost with the grand opening of a new mixed-use oceanfront resort, marking a significant private investment in the area’s thriving tourism sector.
The continuous evolution of Myrtle Beach, driven by the foresight and determination of local entrepreneurs and private investors, underscores the vibrant economic landscape of our community. The arrival of new developments like the Ocean Escape Boardwalk Oceanfront not only enhances the visitor experience but also exemplifies the power of private capital in fostering economic growth and opportunity. Such initiatives are vital for sustaining job creation and supporting the diverse small businesses that form the backbone of the Myrtle Beach SC business community.
This latest addition to the Grand Strand’s hospitality offerings reflects a robust confidence in the region’s economic future, a future actively shaped by strategic investment and a business-friendly environment that encourages innovation and expansion. These developments are critical in maintaining Myrtle Beach’s appeal as a premier destination, benefiting both residents and visitors alike.
Ocean Escape Boardwalk Oceanfront: A New Era for Coastal Stays
The Ocean Escape Boardwalk Oceanfront, located at 700 N Ocean Blvd., is poised to open its doors on February 1, 2026. This brand-new mixed-use oceanfront resort will feature modern accommodations directly along the world-famous Myrtle Beach Boardwalk. It is designed to offer a blend of comfort, style, and an unbeatable location for visitors seeking to experience the best of Myrtle Beach.
The resort will include 37 condo units, with a notable emphasis on larger spaces, including 20 three-bedroom ocean view and oceanfront options. These units are configured for short-term stays and are equipped with full kitchens, separate living rooms, and in many cases, private balconies offering ocean views. The property also plans to include retail space on its ground floor, which is expected to offer convenient access to shopping, dining, and entertainment for guests, though specific tenants have not yet been announced.
Key Features of Ocean Escape Boardwalk Oceanfront
| Feature | Description | Scope |
|---|---|---|
| Resort Name | Ocean Escape Boardwalk Oceanfront | Local |
| Address | 700 N Ocean Blvd, Myrtle Beach, SC 29577 | Local |
| Opening Date | February 1, 2026 | Local |
| Type of Development | Mixed-use oceanfront resort with condos and retail space | Local |
| Number of Condo Units | 37 (including 20 three-bedroom ocean view/oceanfront) | Local |
| Unit Features | One, two, and three-bedroom condos (900-1,700 sq ft), full kitchens, living areas, flat-screen TVs, complimentary Wi-Fi, fresh linens, private balconies (select units) | Local |
| Amenities | On-site guest laundry room, access to select amenities at sister properties (Crown Reef Beach Resort and Waterpark, Captain’s Quarters, hotel BLUE including year-round waterpark) | Local |
| Location Benefits | Directly on the Myrtle Beach Boardwalk, steps from the beach, dining, and attractions like the SkyWheel and Pier 14 | Local |
Economic Impact on Myrtle Beach
The opening of Ocean Escape Boardwalk Oceanfront represents a significant private investment in Myrtle Beach’s tourism infrastructure. Tourism remains the primary economic driver for the Myrtle Beach area, generating an estimated total economic impact of over $26 billion. In 2024 alone, direct visitor spending reached $13.2 billion, representing a 5.3% increase from the previous year. This substantial spending supports approximately 82,000 jobs across various industries within the Myrtle Beach-Conway-North Myrtle Beach Metropolitan Statistical Area.
New developments like this resort contribute directly to job creation, both during the construction phase and in ongoing operations. The retail spaces within the resort also present opportunities for Myrtle Beach small business growth, offering new venues for local entrepreneurs to connect with the millions of visitors who flock to the boardwalk each year. The increased visitor numbers and spending directly benefit Horry County through hospitality fees and accommodations taxes, which in turn support public services and infrastructure. In 2024, Horry County’s hospitality fee generated approximately $59.3 million in tax collections.
Fostering Entrepreneurial Innovation and Resilience
The decision by developers to invest in a prime boardwalk location reflects a confident outlook on the future of Myrtle Beach as a top-tier tourist destination. This kind of private sector initiative is a testament to the entrepreneurial spirit prevalent in South Carolina. The ability to innovate and respond to market demands with modern, attractive accommodations and mixed-use spaces highlights the resilience of the local economy. Such projects, often facilitated by a regulatory environment that understands the importance of private development, are crucial for sustaining the long-term economic health and competitiveness of the Grand Strand.
The boardwalk itself has seen substantial growth in market value over the years, increasing from $300 million in 2005 to an estimated $900 million in 2022, demonstrating a vibrant environment for continued investment and development.
Broadening Economic Horizons
Beyond traditional tourism, Myrtle Beach has also seen significant growth in specialized segments such as sports tourism. In 2023, sports tourism alone generated over $174 million in direct spending within the City of Myrtle Beach, further diversifying the local economic base and highlighting the potential for targeted initiatives to enhance visitor numbers and economic contributions.
The ongoing expansion of the Myrtle Beach International Airport, with 3.84 million passengers in 2024 representing a 14% year-over-year increase, also underscores the growing accessibility and appeal of the region. This increased connectivity is vital for supporting new hospitality ventures and the overall Myrtle Beach economy.
A Positive Outlook for Myrtle Beach
The grand opening of the Ocean Escape Boardwalk Oceanfront is more than just the addition of another resort; it is a clear indicator of sustained private sector confidence and a commitment to enhancing Myrtle Beach’s appeal. It signifies a continued belief in the economic vitality of the region, driven by the ingenuity of South Carolina entrepreneurs and the welcoming spirit of the community. As Myrtle Beach continues to attract significant investment and expand its offerings, it reinforces its position as a dynamic hub for tourism and business in the Southeast.
We encourage our readers to explore the new offerings and support the local businesses that contribute to the ongoing growth and success of the Myrtle Beach economy. Your engagement and patronage are essential to our shared prosperity and the vibrant future of the Grand Strand.
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
