Surfside Beach, SC, January 25, 2026
A recent real estate transaction in Surfside Beach emphasizes the strong appreciation of property values within the coastal community. The property on Sandy Lane sold for $140,000, showcasing significant returns on investment and underscoring the robust economic vitality of the region. This sale, noted by Mayor Krouse, is part of a broader trend of rising home values that benefit both individual homeowners and the wider community, encouraging further investment in Surfside Beach real estate.
WHAT’S HAPPENING
What does the recent Sandy Lane property sale tell us about Surfside Beach real estate?
Reveals a significant return on investment, as a property bought for $100,000 four years ago sold for $140,000. This transaction was highlighted by Mayor Krouse, indicating robust property value appreciation.
How are home prices and sales performing in Surfside Beach and Horry County?
Surfside Beach saw a 9.0% increase in home prices year-over-year by December 2025, with a median price of $483,000 and homes selling in 63 days. Over the last decade, real estate appreciated by 114.64%, averaging 7.94% annually.
What drives the strong economic vitality and real estate demand in the Myrtle Beach area?
A robust tourism industry, attracting millions of visitors and creating high demand for properties, especially short-term rentals, is a cornerstone. This is supported by significant private investment and substantial resident contributions to the local economy.
What local efforts are being made to foster business and real estate growth in Surfside Beach?
Local government and community initiatives, such as the Business Committee and the town’s Comprehensive Plan, aim to create a business-friendly environment. These efforts support entrepreneurs, streamline regulations, and ensure sustained economic prosperity.
Is Surfside Beach a good place for real estate investment and entrepreneurship?
Absolutely. The area demonstrates a healthy investment climate with significant property appreciation and a strong commitment to supporting small businesses and entrepreneurs through various policies and resources, making it a beacon of opportunity.
Surfside Beach, SC
Coastal Investment Shines: Sandy Lane Property Sale Highlights Area’s Enduring Value
A recent real estate transaction in Surfside Beach underscores the robust and appreciating property values within our vibrant coastal community. This sale exemplifies the personal achievement that thoughtful investment in local real estate can bring, contributing to the broader economic vitality of the Grand Strand.
The successful sale of a property on Sandy Lane for $140,000, which was acquired four years prior for $100,000, represents a significant return on investment for the seller. This particular transaction was highlighted in Mayor Krouse’s Weekly Update on January 15, 2026, signaling a healthy trend in the local housing market. Such positive movements in property values reflect not only individual financial success but also the underlying strength of the local economy, attracting further private investment and fostering a climate of growth for Myrtle Beach SC business and beyond.
The Sandy Lane Property: A Snapshot of Appreciation
The Sandy Lane property’s sale illustrates how strategic real estate investments can yield substantial gains over a relatively short period. Purchasing a property for $100,000 and selling it for $140,000 four years later demonstrates a noteworthy increase in value, providing a tangible example of personal achievement in the local market. This kind of appreciation benefits individual homeowners and contributes positively to the overall wealth of the community, encouraging others to invest in Surfside Beach real estate.
Broader Real Estate Trends in Surfside Beach and Horry County
The appreciation seen with the Sandy Lane property is not an isolated incident but rather indicative of broader trends in the Surfside Beach real estate market and the larger Horry County area. In December 2025, Surfside Beach home prices saw an increase of 9.0% compared to the previous year, with the median price reaching $483,000. Homes typically sold after 63 days on the market in December 2025, an improvement from 66 days the year before. Another report from October 2025 indicated a median home sale price of $359,000 in Surfside Beach, with the market characterized as balanced, showing a healthy equilibrium between supply and demand. Over the last decade, Surfside Beach real estate appreciated by 114.64%, averaging an annual home appreciation rate of 7.94%, positioning it among the top 20% nationally for real estate appreciation. This historical performance suggests a strong foundation for long-term investments in the area.
Horry County generally exhibits strong financial planning, having received consistent awards for financial reporting and budget presentation. Real estate indicators, such as increased building permits, suggest ongoing development across the county. The Myrtle Beach area, encompassing Surfside Beach, is recognized as one of the fastest-growing cities in South Carolina, supported by a robust tourism infrastructure and an expanding year-round economy. This attracts millions of visitors annually, creating significant demand for properties, especially short-term rentals and vacation homes. This environment provides attractive opportunities for those seeking cash flow through vacation rentals, with popular neighborhoods demonstrating impressive returns.
Private Investment and Economic Vitality
The steady growth in property values across Surfside Beach and Horry County underscores the positive impact of private investment on economic vitality. When individuals and families choose to invest in homes and properties, they are directly contributing to the local tax base and supporting a variety of local businesses, from construction and landscaping to retail and services. This cycle of investment and growth is crucial for fostering a thriving economy.
The tourism industry is a cornerstone of the Myrtle Beach economy, driving demand for real estate through increased visitor numbers and a need for accommodations. This demand leads to higher property values and rental rates, creating an opportune market for property sellers. Developers respond to this demand by undertaking new construction projects, which in turn generate job opportunities and further enhance the value of surrounding properties. Horry County residents contributed an estimated $30 billion to the local economy in 2025, with direct visitor spending reaching $13.2 billion in 2024, contributing to an estimated total economic impact exceeding $26 billion for the area. This strong economic activity creates a favorable environment for South Carolina entrepreneurs and Myrtle Beach small business owners alike.
Fostering Growth: The Role of Local Policy and Community
Local governmental bodies and community initiatives play a significant role in cultivating an environment conducive to economic growth and private investment. In Surfside Beach, the Business Committee is tasked with improving communication with the Town Council and recommending regulations that align with business community interests. Their goal is to foster a business-friendly environment that helps new and existing businesses thrive. Such efforts, focused on limited, sensible regulation, can reduce unnecessary burdens on entrepreneurs and property owners, encouraging further investment and development.
The town’s Comprehensive Plan, developed with extensive community involvement, aims to support Surfside Beach’s year-round population, promote it as a family-oriented vacation destination, and provide sufficient areas for commercial and other non-residential uses while protecting residential neighborhoods. These plans, when implemented with an eye toward efficiency and minimizing red tape, can provide a clear framework for sustained economic prosperity and community well-being.
The South Carolina Small Business Development Centers (SC SBDC) offer crucial support to entrepreneurs across the state, providing no-fee consulting, training programs, and resources to help small and medium-sized businesses flourish. These services empower individuals to pursue their entrepreneurial visions, contributing to job creation and economic diversity statewide.
Key Features of Surfside Beach Real Estate and Economic Environment
| Feature | Detail | Scope |
|---|---|---|
| Sandy Lane Property Sale Price | $140,000 | Local |
| Sandy Lane Property Purchase Price (4 years prior) | $100,000 | Local |
| Surfside Beach Home Price Increase (Dec 2025 YoY) | 9.0% | Local |
| Median Home Price (Surfside Beach, Dec 2025) | $483,000 | Local |
| Median Days on Market (Surfside Beach, Dec 2025) | 63 days | Local |
| Surfside Beach 10-Year Appreciation Rate | 114.64% (7.94% annual average) | Local |
| Horry County 2025 Economic Contribution (residents) | $30 billion (estimated) | Local |
| Horry County 2024 Direct Visitor Spending | $13.2 billion | Local |
| Horry County Total Economic Impact (estimated) | Over $26 billion | Local |
| South Carolina Capital Gains Tax Deduction | 44% for qualifying gains | State-level |
| South Carolina Act 388 (Property Tax) | Shifted burden to businesses and renters | State-level |
| Myrtle Beach Metro Job Growth | Led the state in employment growth (2014) | Local |
Looking Ahead: A Future Built on Investment and Enterprise
The vitality of Surfside Beach, and the greater Grand Strand, is continually shaped by individual initiative and the collective efforts of the community. The positive real estate trends, demonstrated by sales like that on Sandy Lane, reflect a healthy investment climate where diligent homeowners and shrewd investors can achieve significant returns. This environment is further bolstered by a local commitment to supporting businesses and ensuring that policies foster, rather than hinder, economic progress.
As we look to the future, it is essential to continue championing the entrepreneurial spirit that drives our local economy. Supporting Myrtle Beach small business, encouraging private property ownership, and advocating for policies that streamline processes and reduce undue regulatory burdens will ensure that the Myrtle Beach area remains a beacon of opportunity and prosperity for all its residents and investors. We encourage our readers to stay engaged in the ongoing economic development of our community and to support the local businesses that are the backbone of our thriving region.
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
