North Myrtle Beach, February 8, 2026
The opening of a new Caring Senior Service office in North Myrtle Beach marks a significant expansion in non-medical home care, addressing the growing needs of the senior population. This venture not only provides essential services but also contributes to local economic growth and job creation. By focusing on personalized care, it highlights the importance of private-sector innovation in enhancing the quality of life for seniors in the region.
WHAT’S HAPPENING
What new business is expanding in North Myrtle Beach?
Caring Senior Service, a national provider of non-medical home care services, has opened its second South Carolina office in North Myrtle Beach, announced on January 29, 2026. This expansion reflects a growing trend where private sector innovation supports an aging population.
Why is this expansion important for the local economy and community?
Boosts the local economy by creating new job opportunities for caregivers and administrative staff, providing private investment, and addressing the critical need for services for North Myrtle Beach’s rapidly expanding senior population. It also supports local business growth and empowers seniors to age in place with dignity.
What kind of services does Caring Senior Service provide?
Provides essential non-medical home care services, including assistance with daily living activities like bathing, dressing, meal preparation, light housekeeping, errands, transportation, and companionship. Their mission focuses on enabling seniors to live healthily and happily in their own homes.
How significant is South Carolina’s senior population growth, and what challenges does it face?
South Carolina’s senior population is growing rapidly, with projections indicating nearly one in five residents will be 65 or older by 2030. The state currently ranks 49th nationally in long-term care services and faces a notable caregiver shortage, despite seniors’ strong preference for aging at home.
What is the regulatory framework for non-medical home care in South Carolina?
South Carolina does not require a specific state license for non-medical home care agencies, unlike medical home health care. However, these businesses must adhere to general business regulations, including state registration, local municipal licenses, insurance, background checks for employees, and specific training requirements.
North Myrtle Beach
Senior Care Expansion Boosts North Myrtle Beach Economy
A new expansion in North Myrtle Beach highlights the role of entrepreneurial spirit in meeting community needs, as a national provider of non-medical home care services opens its second South Carolina office. This development reflects a growing trend where private sector innovation is crucial in supporting an aging population and fostering local economic growth.
The establishment of this new location by Caring Senior Service, announced on January 29, 2026, reinforces the capacity for Myrtle Beach SC business to attract and sustain services vital to its residents. Such ventures not only create employment opportunities but also demonstrate the responsiveness of the private market to evolving demographic demands, a hallmark of a robust and dynamic economy.
Entrepreneurial Vision Meets Community Need
The journey of Caring Senior Service began in 1991 when founder Jeff Salter identified a significant gap in the existing healthcare landscape. While traditional home health companies focused on medical treatments, many seniors sought assistance with everyday living tasks, such as bathing, meal preparation, and running errands. Salter’s vision was to bridge this gap, establishing the first Caring Senior Service location in Odessa, Texas, to provide essential non-medical home care services.
This entrepreneurial drive led to expansion, with additional locations opening in Texas by 1994. Recognizing the broader need for quality senior care, Salter adopted a franchising model in 2002. This strategic decision allowed the company to share its established business model with other compassionate entrepreneurs, effectively expanding its reach and providing high-quality care to more families nationwide.
Today, Caring Senior Service operates approximately 50 locations across the United States. The company’s mission is rooted in the belief that every senior should have the opportunity to remain healthy, happy, and at home. This mission is supported by a commitment to improving elder services through dependable staff and the innovative integration of technology, such as in-home tablets and online family portals, to enhance communication and care coordination.
Addressing South Carolina’s Growing Senior Population
South Carolina is currently experiencing a significant demographic shift, with its senior population growing at a rapid pace. Projections indicate that by 2030, nearly one in five residents in South Carolina will be aged 65 or older. The population aged 60 and over in the state is expected to double within the next 25 years. This trend underscores a substantial and increasing demand for senior care services across the state.
A significant majority of seniors express a strong preference for aging in the comfort and familiarity of their own homes rather than relocating to institutional facilities. This preference drives the need for accessible and reliable non-medical home care. However, South Carolina faces challenges in meeting this demand, as it ranks low nationally (49th overall) in long-term care services and supports for older Americans, and experiences a notable caregiver shortage.
The non-medical home care sector, exemplified by services like those offered by Caring Senior Service, directly addresses these challenges by providing essential support that enables seniors to maintain their independence and quality of life at home.
Economic Impact and Myrtle Beach Small Business Growth
The expansion of businesses like Caring Senior Service into communities such as North Myrtle Beach contributes positively to the local economy. The home care providers industry in South Carolina has demonstrated consistent growth, with an average annual increase of 1.5% in market size between 2020 and 2025. In 2026, the industry comprises 8,089 businesses employing 24,423 individuals in South Carolina.
Nationally, the home healthcare services market was valued at $90.47 billion in 2022 and is projected to reach $156.28 billion by 2030, reflecting a compound annual growth rate (CAGR) of 7.2%. Non-medical home care businesses generally benefit from lower overhead costs compared to other healthcare sectors, contributing to their profitability and scalability. This growth translates into new job opportunities for caregivers and administrative staff, directly stimulating local employment and economic activity in the Grand Strand area.
The establishment of new offices, like the one in North Myrtle Beach, represents private investment in the community, providing valuable services while fostering a healthy environment for South Carolina entrepreneurs and small businesses to thrive.
The Regulatory Landscape for Home Care in South Carolina
South Carolina’s regulatory framework plays a role in facilitating the growth of the non-medical home care industry. While medical home health care services require licensing from the South Carolina Department of Health and Environmental Control (DHEC), non-medical home care agencies in the state do not require a specific home care license.
However, these businesses are still subject to general business regulations, including registration with the Secretary of State, obtaining local municipal business licenses, ensuring appropriate insurance coverage, conducting background checks on employees, and providing specific training. This balanced approach allows entrepreneurial ventures to meet market demand with fewer initial bureaucratic hurdles, while still ensuring essential safeguards for consumers.
Key Features of Non-Medical Home Care Services
The table below outlines the primary features of non-medical home care services, as offered by companies like Caring Senior Service.
| Feature | Description | Scope |
|---|---|---|
| Service Type | Non-medical, personalized home care | State-level |
| Primary Services | Assistance with daily living activities (bathing, dressing, toileting), meal preparation, light housekeeping, errands, transportation, companionship. | Nationwide |
| Target Population | Seniors and individuals needing non-medical assistance to live independently at home. | Nationwide |
| Regulatory Requirement (SC) | No specific home care license, but general business regulations apply (registration, local license, insurance, background checks, training). | State-level |
| Market Trend | Growing demand due to aging population and preference for in-home care. | Nationwide |
The Value of In-Home Care and Future Outlook
The choice between in-home care and institutional settings is a significant one for many families. Non-medical in-home care offers distinct advantages, including personalized one-on-one attention, the comfort of familiar surroundings which can reduce stress and support routine, and flexible scheduling that can foster strong relationships between clients and caregivers. These services play a vital role in enabling seniors to age in place, often promoting independence and longevity.
Despite the benefits, the industry faces ongoing challenges such as caregiver shortages, high turnover rates, and rising operational costs. To navigate these complexities, agencies are increasingly looking towards technological integration for operational efficiency and exploring hybrid care models that combine in-person visits with virtual check-ins.
The expansion of providers like Caring Senior Service in North Myrtle Beach represents a proactive step in addressing these evolving needs, showcasing how private enterprise can deliver tailored solutions that support individuals, create jobs, and contribute to the overall economic vitality of communities like ours.
Conclusion
The arrival of Caring Senior Service’s second South Carolina office in North Myrtle Beach is a testament to the enduring power of entrepreneurial spirit and market responsiveness. It addresses a critical and growing need for personalized, non-medical home care services in a region with a rapidly expanding senior population. This Myrtle Beach SC business not only contributes to the local economy through job creation and private investment but also empowers seniors to live with dignity and independence in their homes.
As our community continues to evolve, supporting Myrtle Beach small business initiatives that demonstrate innovation and commitment to public well-being remains paramount. We encourage our readers to recognize the value these services bring to families and the broader economic landscape, and to explore how they might support local businesses contributing to our shared future.
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
