Brittain Resorts’ Strategy Fuels Myrtle Beach’s Economic Momentum

Myrtle Beach, February 15, 2026

Brittain Resorts & Hotels exemplifies how strategic investment and community involvement can drive economic growth in Myrtle Beach. The company contributes significantly to local job creation and tourism, attracting over a million visitors annually. By focusing on innovation and adaptability, Brittain Resorts not only enhances guest experiences but also supports local businesses through its extensive portfolio and community engagement initiatives.

WHAT’S HAPPENING

Brittain Resorts’ Strategy Fuels Myrtle Beach’s Economic Momentum

Myrtle Beach, SC – a community celebrated for its pristine coastline and vibrant tourism, is also a testament to the power of entrepreneurial vision and consistent private investment. In a dynamic economic landscape, businesses that not only adapt but actively shape their environment become pillars of local prosperity. One such entity, Brittain Resorts & Hotels, exemplifies this spirit, showcasing how a multi-generational commitment to excellence and community engagement can drive significant economic growth in the region. Their strategic approach highlights themes of innovation, adaptability, and a deep understanding of the local market, benefiting residents and visitors alike.

The success story of Brittain Resorts & Hotels in Myrtle Beach is a compelling narrative of how focused business leadership, combined with strategic capital allocation, contributes to a robust local economy. This hospitality giant, deeply rooted in the area’s history, has played a pivotal role in creating job opportunities, stimulating commerce for Myrtle Beach SC businesses, and enhancing the overall appeal of the Grand Strand. Their proactive stance in a competitive market underscores the value of private enterprise in fostering a thriving community.

A Legacy of Local Enterprise and Growth

The journey of Brittain Resorts & Hotels began over a century ago in 1905 when the Brittain family first visited Myrtle Beach, laying the groundwork for a hospitality legacy that officially started in 1943 with a guest house at the historic Chesterfield Inn. From these humble beginnings, the company has evolved into a leading full-service hospitality management firm across the Southeast, boasting a portfolio that includes 22 to over 30 hotels and resorts, along with more than 45 restaurants and bars within the United States. This expansion reflects decades of strategic development and a keen understanding of the hospitality market, illustrating remarkable small-business resilience that grew into a significant regional player.

This enduring commitment to growth is visible in the diverse range of properties managed by Brittain Resorts & Hotels, from full-service oceanfront resorts to family-friendly hotels. Key properties under their management in the area include The Breakers, Caribbean Resort & Villas, Bay View Resort, Long Bay Resort (now Grande Cayman), Litchfield Beach and Golf Resort, Compass Cove Resort, Ocean Reef Resort, Paradise Resort, and North Beach Resort & Villas.

Driving Economic Prosperity Through Investment and Job Creation

Brittain Resorts & Hotels stands as a major contributor to the Myrtle Beach economy, directly impacting various sectors. The company attracts over 1,000,000 tourists annually, significantly boosting revenue for a wide array of local businesses, including restaurants, retail shops, entertainment venues, and transportation services. This influx of visitors supports the broader commercial ecosystem, fostering a vibrant environment for Myrtle Beach small businesses.

Beyond tourism, the company is a substantial employer, providing job opportunities for over 3,000 individuals each year. These positions span various roles, from hotel management and housekeeping to maintenance and customer service, contributing to local job growth and a reduction in unemployment rates. The company’s ongoing commitment to investing in its properties is also notable, with annual resort renovations consistently raising market standards. For instance, over $58 million was recently invested in transformative renovations at Caribbean Resort & Villas, Ocean Reef Resort, and Compass Cove Resort, with completion expected by April 2025. These investments not only enhance the guest experience but also stimulate the local construction and supply chain industries.

Innovation and Adaptability in a Evolving Market

In a rapidly changing hospitality landscape, Brittain Resorts & Hotels demonstrates a proactive approach to innovation. The company recently introduced an AI-driven business intelligence technology matrix, placing it at the forefront of AI-led efforts within the industry. This strategic adoption of technology enhances operational efficiency and guest satisfaction, reflecting a forward-thinking business philosophy.

Myrtle Beach itself has undergone a significant transformation, evolving from a purely tourist destination to a “work stay play live” community. This shift is partly due to the area being recognized as one of the fastest-growing cities in the country for four consecutive years, with many former tourists choosing to relocate. Brittain Resorts & Hotels has been astute in adapting to this change, focusing on elevating the quality of Myrtle Beach to attract new visitors while catering to the growing local population. The company’s emphasis on upgrading property quality, guest experience, and investing in food and beverage offerings reflects this strategic adaptability.

Community Engagement and Local Partnerships

A core value for Brittain Resorts & Hotels is its deep commitment to the community. The company actively engages in philanthropic efforts and local partnerships, striving to make a positive impact beyond its commercial operations. In 2022, the company established a Community Engagement Council to coordinate involvement in various community projects and local charities. Initiatives have included organizing events for the Helping Hand of Myrtle Beach, contributing to Habitat for Humanity builds, and supporting Toys for Tots. The company’s team members have also participated in post-hurricane beach cleanups, workplace fundraising for military care boxes, and developed an online portal to connect associates with local non-profit organizations. Through these efforts, Brittain Resorts & Hotels has donated thousands of pounds of food and raised significant funds for organizations like the American Heart Association. These contributions underscore the importance of corporate citizenship and active participation in local betterment.

The Role of a Supportive Regulatory Climate (State-level)

The broader economic environment in South Carolina also plays a role in fostering such robust South Carolina entrepreneurs and businesses. Recent legislative actions at the State-level, such as the passage of H. 3430, which reforms liquor liability laws, aim to create a more balanced and predictable legal framework for hospitality businesses. Such measures can help reduce operational burdens, allowing businesses to invest more in growth and job creation. Ongoing discussions about the “Small Business Regulatory Freedom Act” (H. 3021), which proposes eliminating two existing regulations for every new one and speeding up regulatory approvals (State-level), indicate a movement toward fostering a more agile business environment that could further benefit hospitality operators by reducing time-consuming and costly hurdles. Additionally, the extension of the Angel Investor Tax Credit (State-level) through 2035 supports innovation and private investment in high-growth companies, including those within the hospitality technology sector.

Key Contributions of Brittain Resorts & Hotels to Myrtle Beach

Conclusion: A Blueprint for Enduring Economic Vitality

The story of Brittain Resorts & Hotels in Myrtle Beach is a powerful example of how sustained entrepreneurial vision, strategic private investment, and deep community roots can synergistically contribute to lasting economic growth. By consistently investing in its properties, embracing technological innovation, and actively participating in local betterment, Brittain Resorts & Hotels has not only ensured its own success but has also significantly bolstered the prosperity of the entire Myrtle Beach area.

As Myrtle Beach continues to evolve, the collaborative spirit between robust local enterprises and a responsive regulatory environment will be crucial. We encourage our readers to support Myrtle Beach SC businesses, fostering the continued resilience and prosperity that makes our community unique. Engaging with local entrepreneurs and staying informed about economic development initiatives are vital steps in shaping a prosperous future for the Grand Strand.

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Author: STAFF HERE MYRTLE BEACH

The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.