Myrtle Beach, SC, February 17, 2026
The Greg Rowles Legacy Theatre in Myrtle Beach enriches the cultural landscape with its celebrated ‘Music and Memories’ show and diverse event schedule, fostering community engagement. The theatre, recognized for its intimate setting and stellar performances, significantly contributes to the local economy while supporting charitable endeavors. Its founder, Greg Rowles, exemplifies the power of local leadership in creating vibrant entertainment spaces that resonate with residents and visitors alike.
Myrtle Beach, SC
Myrtle Beach’s Legacy Theatre: A Beacon of Community Entertainment
The Greg Rowles Legacy Theatre continues to demonstrate how local initiative and private enterprise can significantly enrich the cultural landscape of the Grand Strand. Through its popular “Music and Memories” show and a vibrant calendar of events, the theatre provides compelling entertainment while fostering a strong sense of community engagement and contributing to the local economy.
In a region celebrated for its dynamic offerings, venues like the Greg Rowles Legacy Theatre stand as testaments to the power of vision and personal commitment. Their success underscores the importance of local leadership in cultivating artistic expression and offering diverse entertainment options, all while operating efficiently to serve both residents and visitors.
The Enduring Appeal of “Music and Memories”
The acclaimed musical celebration, “Music and Memories,” has been a central attraction at the Greg Rowles Legacy Theatre, captivating audiences with its unique blend of live performances. This award-winning production, featuring world-class singers and musicians, delves into various musical genres, including country, rock, pop, and Christian songs, from the 1960s, 70s, and 80s, often sharing the narratives behind the tunes. Each night presents a different show, ensuring a fresh experience for repeat visitors. The show incorporates state-of-the-art sound and lighting systems, alongside a video wall, to create a truly immersive visual and auditory journey. Audience reviews consistently highlight the show’s intimate atmosphere, energetic performances, and its ability to evoke nostalgia and create new memories.
The “Music and Memories” spectacle was held at the Greg Rowles Legacy Theatre on February 13, 2026, and again on February 16, 2026, as part of its ongoing schedule.
A Local Gem: The Greg Rowles Legacy Theatre
Nestled at 701 Main Street in North Myrtle Beach, the Greg Rowles Legacy Theatre has rapidly established itself as a premier entertainment destination. The venue is renowned for its intimate setting, plush rocking seats, and stellar audio and visual quality, which together create a comfortable and engaging experience for every guest. It has been recognized as a top-rated live show in Myrtle and North Myrtle Beach, reflecting its commitment to quality entertainment. The theatre ensures accessibility for all guests, with features such as wheelchair access and dedicated seating. Concessions offering snacks, sodas, and alcoholic beverages are available for purchase, further enhancing the visitor experience.
The establishment of the theatre is a testament to the vision and personal initiative of Greg Rowles, a musician with over two decades of experience who harbored a dream of opening his own venue. His journey from performing at Opryland USA and “Star Search” to headlining at The Alabama Theatre for 22 seasons, and ultimately creating his own legacy theatre, exemplifies individual achievement and dedication to the arts. Rowles’ philanthropic involvement with various organizations across the Grand Strand also highlights a commitment to community beyond entertainment.
February’s Rhythmic Calendar
The Greg Rowles Legacy Theatre presented a robust schedule of events throughout February 2026. Following earlier performances, “Music and Memories” continued to grace the stage on multiple evenings, including February 18, 19, 20, 25, 26, 27, and 28, all scheduled for 7:00 PM. Patrons also had the opportunity to enjoy a special “Dancing Queens – The ABBA Celebration” on February 21, 2026, at 7:00 PM, a highlight for fans of the iconic group. Additionally, a “Giggle & Grooves: Live Sing-A-Long Show” was scheduled for February 24, 2026, at 10:30 AM. Another notable performance in the area included “The Stranger: Billy Joel Tribute feat. Michael Santoro” on February 14, 2026, at the Greg Rowles Legacy Theatre.
Beyond Entertainment: Community and Economic Vibrancy
Live entertainment venues like the Greg Rowles Legacy Theatre play a significant role in fostering community growth and bolstering the local economy in Myrtle Beach, SC. These establishments not only provide cultural enrichment but also contribute substantially to direct visitor spending and job creation. The tourism industry in the Myrtle Beach area is estimated to have a total economic impact of over $26 billion, with direct visitor spending reaching $13.2 billion in 2024. Live entertainment itself generated a nationwide economic impact of $132.6 billion in 2019, supporting 913,000 jobs. An out-of-town attendee spending $100 on a concert ticket can contribute an additional $334.92 to the local economy.
The theatre also demonstrates civic engagement through partnerships and charitable efforts. For instance, the Greg Rowles Legacy Theatre has partnered with Make-A-Wish South Carolina, offering discounts on tickets and donating a portion of the proceeds to help grant wishes for children with critical illnesses across the state. Such private partnerships and community-focused initiatives showcase how local businesses can drive positive change and support broader societal goals, often with less bureaucratic overhead, directly benefiting local kids and families.
The Power of Local Leadership and Vision
The establishment and ongoing success of the Greg Rowles Legacy Theatre embody the spirit of personal initiative and local leadership. Greg Rowles, inducted into the South Carolina Entertainment & Music Hall of Fame in 2020 and awarded the Lifetime Achievement Award from the Carolina Country Music Association, brought his extensive experience and vision to create a unique entertainment offering. His dream of opening a venue dedicated to live music, coupled with his commitment to providing an intimate and welcoming atmosphere, has resonated with audiences. This local venture not only enriches the cultural scene but also serves as an example of how individual drive can cultivate significant community assets, proving that focused leadership can achieve remarkable results without excessive external directives.
Conclusion
The Greg Rowles Legacy Theatre continues to be a vibrant hub for entertainment and community engagement in North Myrtle Beach. Through its celebrated “Music and Memories” show and diverse calendar of events, the theatre provides high-quality live music and fosters a strong sense of local pride and connection. The success of such local initiatives highlights the positive impact of individual achievement and community choice in shaping a thriving cultural landscape. We encourage everyone to support local entertainment and stay engaged in community development by experiencing the unique offerings that venues like the Greg Rowles Legacy Theatre bring to the Grand Strand.
Frequently Asked Questions
- What is “Music and Memories” at the Greg Rowles Legacy Theatre?
- “Music and Memories” is an acclaimed musical celebration at the Greg Rowles Legacy Theatre, featuring world-class singers and musicians performing various musical genres from the 1960s, 70s, and 80s. The show presents a different performance nightly and incorporates state-of-the-art sound and lighting for an immersive experience.
- When were “Music and Memories” performances held in February 2026?
- “Music and Memories” performances were held on February 13, 2026, and February 16, 2026. Additional performances were scheduled for February 18, 19, 20, 25, 26, 27, and 28, 2026.
- What other notable events took place at the Greg Rowles Legacy Theatre in February 2026?
- Other notable events in February 2026 included “Dancing Queens – The ABBA Celebration” on February 21, 2026, and “Giggle & Grooves: Live Sing-A-Long Show” on February 24, 2026. Additionally, “The Stranger: Billy Joel Tribute feat. Michael Santoro” was held on February 14, 2026.
- What features does the Greg Rowles Legacy Theatre offer?
- The Greg Rowles Legacy Theatre offers an intimate setting, plush rocking seats, stellar audio and visual quality, and is wheelchair accessible with dedicated seating. Concessions are available for snacks, sodas, and alcoholic beverages.
- How does the Greg Rowles Legacy Theatre contribute to the local community and economy?
- The theatre contributes to the local economy through direct visitor spending and job creation within the broader tourism and entertainment industry. It also engages in philanthropic efforts, such as partnering with Make-A-Wish South Carolina to raise funds for children with critical illnesses across the state.
Key Features of Greg Rowles Legacy Theatre Events
| Feature | Details | Scope |
|---|---|---|
| Show Title | Music and Memories | Local |
| Theatre Location | 701 Main St, North Myrtle Beach, SC | Local |
| Event Type | Live musical celebration with world-class singers and musicians | Local |
| Musical Genres | Country, rock, pop, Christian songs (from 60s, 70s, 80s) | Local |
| Immersive Experience | State-of-the-art sound and lighting systems, video wall | Local |
| Seating | Intimate setting with plush rocking seats | Local |
| Accessibility | Wheelchair accessible with dedicated seating | Local |
| Concessions | Available for purchase (snacks, sodas, alcoholic beverages) | Local |
| Community Contribution | Supports local economy, partners with Make-A-Wish South Carolina | State-level (Make-A-Wish South Carolina), Local (economic impact) |
| Founder | Greg Rowles (Lifetime Achievement Award from Carolina Country Music Association in 2020) | State-level (Award) |
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
