Myrtle Beach, February 18, 2026
The debut of The Ellie Beach Resort, a Tapestry Collection by Hilton property, enhances Myrtle Beach’s hospitality industry and tourism opportunities. This substantial investment reflects private sector confidence and aims to support local businesses by attracting events and visitors alike. Featuring 452 guest rooms and extensive conference spaces, the resort will serve as a catalyst for economic growth along the Grand Strand, ultimately contributing to the area’s vibrant community and economy.
WHAT’S HAPPENING
What new resort complex has opened in Myrtle Beach?
The Ellie Beach Resort, a Tapestry Collection by Hilton property, along with a DoubleTree Resort by Hilton, recently debuted on Springmaid Beach. This dual-flag complex features 452 newly renovated rooms and directly accesses Springmaid Pier.
What kind of event facilities does The Ellie Beach Resort offer?
Offers 35,000 square feet of flexible, coastal-inspired oceanfront conference space, including three grand ballrooms each exceeding 8,500 square feet. These modern facilities are designed to host a wide range of corporate and community events.
When did The Ellie Beach Resort complex open its doors?
The dual-flag complex officially debuted in July 2024, with expanded offerings in August 2024. Its extensive new meeting and event spaces were unveiled in Spring 2025.
How is this new resort expected to impact Myrtle Beach’s economy?
Expects to significantly boost local economic growth by attracting new visitors and conventions, creating numerous job opportunities, and supporting local small businesses through increased spending and event patronage.
What amenities can guests expect at The Ellie Beach Resort complex?
Guests can expect 452 newly renovated oceanfront guest rooms, direct access to Springmaid Beach and Pier, and expansive, modern meeting and event facilities. The resort aims to provide a high-quality guest experience.
Myrtle Beach
Coastal Innovation: The Ellie Resort Boosts Myrtle Beach Events
A significant investment in oceanfront hospitality is set to enhance local business and tourism opportunities, showcasing private sector confidence in the Grand Strand’s economic future.
Myrtle Beach continues to demonstrate its appeal as a prime destination for both leisure and business, driven by the ingenuity and investment of private enterprises. The recent debut of The Ellie Beach Resort, a Tapestry Collection by Hilton property, marks a substantial enhancement to the area’s hospitality landscape. This development, which operates alongside a DoubleTree Resort by Hilton, exemplifies the kind of strategic private investment that fuels economic growth and creates new opportunities for Myrtle Beach SC business. Such projects reflect a vibrant market where entrepreneurs are willing to commit resources to meet evolving demands, contributing to the overall prosperity of the community.
The addition of these modern, extensive facilities underscores the dynamic spirit of South Carolina entrepreneurs who are constantly looking for ways to innovate and improve the local economy. By providing top-tier amenities and versatile event spaces, The Ellie Beach Resort is poised to attract a new wave of visitors and conventions, bolstering local commerce and reinforcing Myrtle Beach’s position as a premier destination. This kind of private sector initiative, often thriving in environments that support business development, is crucial for fostering a robust and resilient local economy.
Grand Strand Welcomes a Dual-Flag Oceanfront Complex
The Grand Strand coastline has seen the introduction of a new 452-room complex, featuring The Ellie Beach Resort, a Tapestry Collection by Hilton property, alongside a DoubleTree hotel. This dual-flag establishment debuted in July 2024 and further expanded its offerings in August 2024, creating a comprehensive hospitality destination directly on Springmaid Beach. The resort complex provides guests with convenient access to the iconic Springmaid Pier.
Expansive Coastal-Inspired Meeting and Event Spaces
A significant highlight of The Ellie Beach Resort is its unveiling of new coastal-inspired meeting and event spaces. The resort boasts 35,000 square feet of flexible oceanfront conference space, designed to accommodate a wide range of gatherings, from corporate conferences to community events. These extensive facilities include three grand ballrooms—the Atlantic, Springs, and Carolina—each measuring more than 8,500 square feet. This considerable investment in modern infrastructure directly supports the Myrtle Beach small business community by attracting events that bring in out-of-town attendees, who then patronize local shops, restaurants, and attractions.
Enhancing the Guest Experience
The resort features 452 newly renovated guest rooms, ensuring a comfortable and contemporary stay for visitors. The strategic location on Springmaid Beach provides guests with picturesque oceanfront views and direct access to the beach environment. This focus on a high-quality guest experience is a testament to the competitive spirit in the hospitality sector, driving continuous improvements that ultimately benefit both visitors and the local economy. By enhancing the visitor experience, such developments encourage repeat tourism and word-of-mouth recommendations, vital for sustained Grand Strand economy growth.
A Catalyst for Local Economic Growth
The presence of a large, modern resort complex like The Ellie Beach Resort serves as a significant economic catalyst for Myrtle Beach. These establishments create numerous job opportunities, from hospitality staff to management, and indirectly support countless other local businesses through supply chains and guest expenditures. The ability to host large conferences and events draws new revenue into the area, benefiting everything from transportation services to local vendors. This private sector-led development showcases entrepreneurial vision and contributes substantially to job creation and sustained economic vitality in the region.
Community Engagement and Future Prospects
Beyond its economic impact, the resort complex also positions itself as a venue for community engagement. Events such as the Christmas Craftpalooza, held at The Ellie and DoubleTree Hotel near Springmaid Pier in November 2025, highlight the integration of these facilities into the local social fabric. Such events offer platforms for local artisans and businesses, further illustrating how significant private investments can foster community connections and support South Carolina entrepreneurs. The long-term success of such ventures often relies on strong community partnerships and a supportive local environment.
Key Features of The Ellie Beach Resort Complex
| Feature | Details |
|---|---|
| Resort Name(s) | The Ellie Beach Resort (Tapestry Collection by Hilton) and DoubleTree Resort by Hilton |
| Location | Springmaid Beach, Myrtle Beach, SC |
| Total Rooms | 452 newly renovated guest rooms |
| Total Conference Space | 35,000 sq ft of flexible oceanfront space |
| Grand Ballrooms | 3 (Atlantic, Springs, Carolina), each over 8,500 sq ft |
| Debut Dates | Dual-flag complex debuted July 2024; meeting spaces debuted Spring 2025 |
| Key Access | Easy access to Springmaid Pier |
Conclusion
The debut of The Ellie Beach Resort’s expanded meeting and event spaces represents a significant stride forward for Myrtle Beach’s economy and its reputation as a premier destination. This substantial private investment by Hilton, through its Tapestry Collection and DoubleTree brands, showcases a confidence in the Grand Strand’s future and its capacity for growth. By providing state-of-the-art facilities and fostering both business and community engagement, The Ellie Beach Resort is set to contribute meaningfully to local job creation, support for Myrtle Beach small business, and overall economic vibrancy. We encourage our readers to explore the new opportunities this development brings and continue to support the entrepreneurial spirit that drives our beloved coastal community forward.
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
