Myrtle Beach moves closer to bringing CCU theatre to downtown area
MYRTLE BEACH, S.C. – Plans are underway for Coastal Carolina University (CCU) to establish a performing arts theatre in Myrtle Beach’s downtown area, a project that took a step forward during Tuesday’s city council meeting.
Lease Agreement Approval
Myrtle Beach City Council approved the first reading of a lease agreement and an operational agreement between CCU and the city for the proposed theatre. The city intends to construct the theatre on Main Street in the Arts and Innovation District, aiming to further revitalize and redevelop the area.
Location and Usage
The theatre will occupy three parcels between Winna’s Kitchen and Sun City Café. Myrtle Beach will lease the facility to CCU for academic purposes, as well as for theatre, dance, music, and special events. According to the agreement, CCU will be responsible for operating and programming the facility.
Lease Terms
The initial lease will span five years, with an option for CCU to extend for an additional five years. The city retains the right to terminate the lease if it deems it economically unfeasible to construct the theatre or if the funds are unavailable.
Next Steps
A Myrtle Beach spokesperson mentioned that it may take around two to three months before the lease agreements return for the second and final readings on the agenda.
Overall, the move to bring CCU theatre to the downtown area signifies a significant development in the city’s cultural landscape and highlights the ongoing efforts to enhance artistic opportunities for residents and visitors alike.

Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.


