NextGen TV Revolutionizes Broadcasting in Myrtle Beach, S.C.
Myrtle Beach, South Carolina, witnessed an impressive digital revolution as television stations started employing NextGen TV technology this Wednesday. The shift to this technological advancement streamlines the delivery of sharper images, superior sound, mobile receptivity, and inclusion of internet-based programming.
WWMB Leads the Charge
Leading the way in this technological transformation is the locally owned television station WWMB. As part of Howard Stirk Holdings, WWMB took the pivotal step of converting its transmitter over to the ATSC 3.0 signal. This revolutionary change permits WWMB to broadcast its proprietary programming in addition to shows from four other stations in the market, namely WPDF, WBTW, WHMC, and the South Carolina Educational Television network of PBS stations.
A New Era of Broadcasting
The conversion to ATSC 3.0 signal well-situates WWMB to carry a higher volume of programming across more channels, setting the stage for a new era in the history of television broadcasting. NextGen TV technology paves the way for digital broadcast businesses to improve revenue generation, expected to bring billions in incremental revenue for TV stations.
BitPath Coordinates the Transition
The planning and coordination of this significant changeover were spearheaded by BitPath. With this transformative launch in Myrtle Beach, nearly the entire I-95 corridor is now part of the NextGen broadcasts, bringing a new viewing experience to the majority of residents in the area.
A Nationwide Trend
This shift in broadcasting technology is not restricted to Myrtle Beach alone. A similar transition to NextGen TV is taking place in over 70 cities across the United States. The nationwide changeover promises to significantly enhance the TV viewing experience of countless viewers across the country.
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
