Atlantic Beach Bike Fest Ignites Festivities, Affects Local Commerce
Festive mood permeates Atlantic Beach
Atlantic Beach Bike Fest, a famous annual event, ushered in its vibrant festivities once again today. The robust sounds of motorcycles echoed down Ocean Boulevard, effectively drawing both locals and tourists to witness this spectacle. Thrilled attendees explored nearby establishments, adding to the overall energy of the memorable occasion.
One ardent festival-goer, Starr Warren, made a 12-hour drive from Virginia primarily to immerse herself in this bike-lover haven. “I’m looking forward to shopping and drinking. I’m so glad I am here this year. I couldn’t sleep, I just said to drive all the way down. I am so excited,” an enthusiastic Warren remarked. Her love affair with the festival initially blossomed last year, prompting her return.
Local Business Faces Struggles
While the Atlantic Beach Bike Fest proves to be a magnet for enthusiasts like Warren, some local businesses happen to bear the brunt. Notable among them is the Boardwalk Gift Shop, located conspicuously on the corner of 9th Avenue and Ocean Boulevard.
Despite making concerted preparations for the big weekend, employee Aliyanna Lovett conveys that business has been dreary. In her eyes, the traffic loop enforced for the event is a major factor impeding their business flow. Traffic from 29th Avenue North to the vicinity of the Crown Reef Resort area of Ocean Boulevard is directed only in the southbound lane, with northbound lanes being reserved for emergency vehicles.
Bearing witness to a significant decline in customers, Lovett remarked, “This whole thing should be full, there should be people walking up and down, there should be people standing on the side of the road watching bikes and enjoying themselves. There should be people on the balconies of the bars drinking and looking at bikes, but it’s like a ghost town, it’s so weird.”
Safety Concerns Arise
Coinciding with the festival’s flair, safety concerns have inevitably arisen. Myrtle Beach Police reported a crash incident on 62nd Avenue North around 7:45 p.m., resulting in two people being transported to a local hospital for treatment of their injuries.
The Atlantic Beach Bike Fest continues to be a celebrated occasion igniting excitement in countless bike enthusiasts but as the festivities soar, such incidents remind us of the need to infuse safety into the jubilation.
This report underscores the dual nature of significant events like the Atlantic Beach Bike Fest. As the festival forges ahead, HERE News Network will remain committed to keeping its readers updated with relevant developments.

Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.


