Myrtle Beach, South Carolina, February 5, 2026
Myrtle Beach is experiencing economic growth with the introduction of REV3 at Champions Point, a new 194-unit build-to-rent townhome community by Trilogy Investment Company. This development addresses the growing housing demands of the region and aims to support the local economy through job creation and new housing options. Situated strategically for residents, it underscores the significant progress Myrtle Beach is making in accommodating its expanding population.
WHAT’S HAPPENING
What new development is happening in Myrtle Beach?
Myrtle Beach is seeing the groundbreaking of REV3 at Champions Point, a new 194-unit build-to-rent (BTR) townhome community. This significant private investment aims to address the area’s increasing housing demand.
Who is developing this new community?
Trilogy Investment Company, a vertically integrated residential development firm, is developing REV3 at Champions Point. This project reflects their continued expansion in high-growth Sun Belt markets.
What is the “build-to-rent” model?
Understand that the build-to-rent model involves newly constructed homes, like townhomes, specifically built for rental purposes. These offer benefits such as new construction, modern amenities, and professional property management without the responsibilities of homeownership.
What specific features will the homes at REV3 at Champions Point offer?
The community will feature two- and three-bedroom townhomes, averaging 1,222 square feet. Most units will include a primary bedroom on the main level and either a one- or two-car garage.
How will this development benefit the Myrtle Beach community?
Expect significant economic activity through job creation during construction and an increased local tax base afterward. The community will also stimulate demand for local businesses as new residents move in.
Myrtle Beach: New BTR Community Signals Growth
Myrtle Beach continues its impressive trajectory of economic expansion with the announcement of a new 194-unit build-to-rent (BTR) townhome community by Trilogy Investment Company. This development, known as REV3 at Champions Point, represents a significant private investment in the local housing market and underscores the vibrant entrepreneurial spirit driving growth in the region.
The groundbreaking of REV3 at Champions Point highlights a responsive approach by private developers to meet the evolving housing demands of one of the Southeast’s fastest-growing coastal markets. Such initiatives are crucial for sustaining the economic momentum of Myrtle Beach, offering diverse housing options that cater to both new residents and the existing workforce.
Fostering Economic Vitality Through Private Investment
Trilogy Investment Company, a vertically integrated residential development and investment firm, has moved forward with this substantial project, marking a continued expansion in high-growth Sun Belt markets. Their commitment to Myrtle Beach reflects a long-term perspective on the area’s potential, supported by sustained in-migration and robust employment growth. Horry County, where Myrtle Beach is located, has seen significant population growth, exceeding 25 percent since 2010. This demographic shift inherently increases demand for diverse housing solutions, making private sector responsiveness vital for maintaining market equilibrium and affordability.
Understanding the Build-to-Rent Model
The build-to-rent model, exemplified by communities like REV3 at Champions Point, offers an innovative solution to modern housing preferences. These communities consist of newly constructed homes, often townhomes or single-family residences, specifically designed and built for rental purposes. They provide residents with the benefits of new construction, contemporary amenities, and professional property management, often without the long-term commitment or maintenance responsibilities associated with homeownership. This flexibility appeals to a wide range of residents, including young professionals, families, and those seeking a maintenance-free lifestyle.
Units within REV3 at Champions Point will feature two- and three-bedroom townhomes, averaging 1,222 square feet, with a majority including primary bedrooms on the main level and one- or two-car garages. This design focuses on combining comfort, functionality, and convenience for residents.
Impact on Myrtle Beach SC Business and Community
The development of REV3 at Champions Point is expected to generate significant local economic activity. The construction phase alone creates numerous jobs, supporting local contractors, suppliers, and tradespeople. Beyond construction, the completed community will contribute to the local tax base and stimulate demand for various Myrtle Beach small businesses, including retail, services, and entertainment, as new residents establish roots in the area.
This project is strategically located at 455 Hospitality Lane, the former site of a local Speedway Track, providing convenient access to Myrtle Beach’s beaches, retail amenities, and recreational attractions. Such developments are critical for accommodating the region’s strong employment growth and year-round lifestyle appeal, reinforcing Myrtle Beach’s position as a desirable place to live and work.
Key Features of REV3 at Champions Point
| Feature | Details |
|---|---|
| Project Name | REV3 at Champions Point |
| Developer | Trilogy Investment Company |
| Location | Myrtle Beach, South Carolina |
| Number of Units | 194 (Note: One source indicates 226 units, but the press release specifically states 194 units for this project.) |
| Unit Type | Build-to-Rent (BTR) Townhomes |
| Average Unit Size | 1,222 square feet |
| Bedroom Configurations | Two- and Three-bedroom townhomes, some with four-bedroom options. |
| Garage Availability | Most units include a one- or two-car garage. |
Moving Forward: Sustaining Myrtle Beach Economic Growth
The groundbreaking of REV3 at Champions Point is a testament to the power of private sector initiative and strategic investment in driving Myrtle Beach economic growth. By providing new, high-quality housing options, this development supports the continued influx of residents drawn to the area’s robust job market and quality of life. The success of such projects often depends on a balanced environment that encourages entrepreneurial vision while maintaining clear, efficient regulatory processes.
As Myrtle Beach continues to evolve, the collaborative efforts of developers, local government, and the community will be vital in ensuring that growth remains sustainable and beneficial for all. Readers are encouraged to stay informed about local developments and support the Myrtle Beach SC business community that collectively shapes our vibrant future.
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
