North Myrtle Beach, February 12, 2026
Caring Senior Service has opened its second South Carolina office in North Myrtle Beach, addressing the growing need for senior care. This expansion signifies positive investment in the local economy and supports the area’s increasing senior population. The new office will create job opportunities and contribute essential services, enabling seniors to remain independent and well-cared for within their homes.
WHAT’S HAPPENING
What new senior care service is expanding into North Myrtle Beach?
Caring Senior Service has opened its second South Carolina office in North Myrtle Beach, located at 1000 2nd Avenue. This expansion signifies a commitment to supporting local seniors and contributing to the region’s economy.
Why is Caring Senior Service’s expansion significant for the community?
Addresses a vital need: South Carolina’s senior population is rapidly growing, projected to reach 27% by 2030, necessitating increased demand for long-term care services like in-home support.
What types of services does Caring Senior Service provide to seniors?
Offers comprehensive non-medical home care, including assistance with personal care (bathing, dressing), companion care, meal preparation, light housekeeping, errands, transportation, and medication reminders, enabling seniors to maintain independence.
How will this new business impact North Myrtle Beach’s economy?
Boosts the local economy by creating new job opportunities for caregivers and administrative staff, represents significant private investment, and stimulates overall local economic activity.
Does South Carolina require special licensing for non-medical home care agencies?
Clarifies regulations: While medical home health care services require licensing, non-medical home care agencies in South Carolina do not need a specific home care license, though general business regulations still apply.
North Myrtle Beach, SC
Caring Senior Service Expands: A Boost for North Myrtle Beach’s Economy
Caring Senior Service has opened its second South Carolina office in North Myrtle Beach, signaling a positive trend for both local seniors and the region’s economy. This expansion highlights the power of private investment and entrepreneurial foresight in meeting community needs.
The arrival of Caring Senior Service’s new office at 1000 2nd Avenue in North Myrtle Beach is more than just a new business opening; it represents a commitment to supporting the growing senior population and contributing to the local economic landscape. This venture underscores the vital role that responsive businesses play in the well-being and prosperity of our communities, creating jobs and providing essential services where they are most needed.
Addressing a Growing Need for Senior Care
South Carolina is experiencing a notable demographic shift, with its senior population growing faster than the national average. Projections indicate that the proportion of South Carolina residents over 60 could reach 27% by 2030, a substantial increase from 16.2% in 2015. This “silver tsunami” means an escalating demand for long-term care services, including in-home care, assisted living, and memory care.
This demographic trend presents both a challenge and an opportunity. While it necessitates robust care infrastructure, it also opens avenues for South Carolina entrepreneurs to innovate and deliver specialized services. Companies like Caring Senior Service are stepping up to meet this demand, offering solutions that allow seniors to maintain independence and well-being in their homes.
Caring Senior Service: A Legacy of Support
Founded in 1991 by Jeff Salter, Caring Senior Service was established to bridge a gap in senior care, providing assistance with daily living tasks that traditional home health companies did not typically offer. The company’s mission is rooted in the belief that every senior should be able to remain healthy, happy, and at home.
Over the decades, Caring Senior Service has grown, expanding its reach across the United States through a franchise model initiated in 2002. This approach empowers local entrepreneurs to deliver high-quality home care services, fostering a network of support that benefits numerous communities.
Services Designed for Independence and Well-being
The services offered by Caring Senior Service are comprehensive, focusing on non-medical, personalized home care. These include assistance with personal care such as bathing, dressing, and mobility, as well as companion care to provide social interaction.
Additional services help seniors manage daily life, including meal preparation, light housekeeping, errand services, and medication reminders. For families, these services provide peace of mind, knowing their loved ones are receiving reliable support.
Economic Growth Through Private Investment
The establishment of a new Caring Senior Service office in North Myrtle Beach represents a significant private investment in the community. Such expansions contribute to the local economy by creating new job opportunities for caregivers and administrative staff.
The home care providers industry in South Carolina has shown consistent growth, with an average annual market size increase of 1.5% between 2020 and 2025. In 2026, the industry in South Carolina includes 8,089 businesses employing 24,423 individuals. This growth not only generates employment but also stimulates local economic activity.
South Carolina’s regulatory environment also plays a role in facilitating the growth of the non-medical home care industry. While medical home health care services require licensing, non-medical home care agencies in the state do not require a specific home care license, though they are subject to general business regulations. This balanced approach can reduce initial bureaucratic hurdles for entrepreneurial ventures while maintaining necessary consumer safeguards.
Key Features of Caring Senior Service in North Myrtle Beach
The expansion of Caring Senior Service into North Myrtle Beach offers specific benefits and services to the community. Below is a summary of the key features:
| Feature | Description | Scope |
|---|---|---|
| Service Type | Non-medical, personalized home care | State-level |
| Primary Services | Assistance with daily living (e.g., bathing, dressing, meal prep, light housekeeping, errands, transportation, medication reminders, companionship) | State-level |
| Location | 1000 2nd Avenue, North Myrtle Beach | Local |
| Expansion Context | Second South Carolina office for Caring Senior Service | State-level |
| Economic Impact | Job creation for caregivers and administrative staff, private investment, local economic stimulation | Local/State-level |
| Market Trend | Addresses the growing demand from South Carolina’s rapidly expanding senior population | State-level |
| Regulatory Environment | Non-medical home care agencies in South Carolina do not require a specific home care license, but are subject to general business regulations. | State-level |
A Stronger Community and Economy
The opening of Caring Senior Service’s new office is a testament to the enduring power of entrepreneurial spirit and market responsiveness within Myrtle Beach SC business. It directly addresses a critical and growing need for personalized, non-medical home care services in a region with a rapidly expanding senior population.
This Myrtle Beach small business not only contributes to the local economy through job creation and private investment but also empowers seniors to live with dignity and independence in their homes.
Conclusion
The expansion of Caring Senior Service into North Myrtle Beach exemplifies how entrepreneurial ventures and private investment are crucial for fostering economic growth and enhancing the quality of life in our communities. By meeting specific local needs, such businesses not only thrive but also strengthen the fabric of the community. We encourage our readers to support local businesses that contribute to the vitality and resilience of the Myrtle Beach area, and to stay engaged in the economic future of our thriving region.
Deeper Dive: News & Info About This Topic
HERE Resources
Senior Care Expansion Boosts North Myrtle Beach Economy
Myrtle Beach Sees Boost in Senior Care Services
Myrtle Beach High: Charting a Course for Student Success
Myrtle Beach Schools Prepare for Winter Break
Andrews Family Establishes ALZ Foundation to Support Caregivers
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
