Conway, South Carolina, August 11, 2025
News Summary
Coastal Carolina University is set to enhance the game-day experience for its football fans with the introduction of the CCU Kickoff Meal Deal, offering free food concessions at Brooks Stadium. This initiative, in partnership with Aramark, allows ticket holders to select up to four free menu items during games, ensuring unlimited visits to the concession stands. Fans can access this program through the Coastal Carolina Athletics app. The initiative, inspired by other successful promotional efforts, aims to increase attendance and foster community support for the Chanticleers football team.
Conway, South Carolina – Coastal Carolina University (CCU) has announced an innovative initiative to enhance the game-day experience for its football fans during the 2025 season. The university has partnered with Aramark to provide free food concessions at Brooks Stadium, introducing the CCU Kickoff Meal Deal. This program allows ticket holders to enjoy up to four free menu items from the concession stands during games.
Fans will be able to choose from various available items, including hot dogs, nachos, popcorn, and fountain drinks. Importantly, there is no limit on the number of visits fans can make to the concession stands throughout the game, enabling them to enjoy multiple free snacks as they cheer for their team.
The initiative is set to require fans to utilize the newly designed Coastal Carolina Athletics app to scan their tickets each time they visit the concession stand. This system is aimed at ensuring a smooth distribution of the free items while promoting engagement with the app.
This creative promotional effort draws inspiration from a similar program implemented by the NFL’s Atlanta Falcons, who introduced low-cost menu items in select areas of their stadium. CCU is hopeful that this initiative will boost attendance at games and improve the overall fan experience, reflecting a commitment to fostering a vibrant sports culture within the university community.
As of the 2024-2025 academic year, approximately 10,300 students are enrolled at Coastal Carolina, which competes in the Sun Belt Conference. Brooks Stadium, which has a seating capacity of 20,000, averaged an attendance of 18,622 fans per game last season, indicating a strong following. However, the university seeks to further motivate fans to attend games regularly.
For the 2025 season, the 50-yard line season tickets will see a price increase, rising from $200 to $230. While the free concessions are expected to enhance the game-day atmosphere significantly, certain items such as specialty foods from outside vendors and alcoholic beverages will not be included in this promotion.
Fans can look forward to their first taste of the free concessions during the spring showcase on April 5, 2025, providing an early opportunity to engage with the new program. The excitement continues as the Chanticleers prepare for their first home game of the 2025 season against Charleston Southern on September 6, 2025.
This initiative is part of a broader strategy for the university to build its fan base and address financial challenges stemming from previous seasons, during which attendance saw fluctuations. In prior attempts to increase attendance, CCU offered refunds to basketball season ticket holders based on collective team performance; however, this strategy did not yield the desired results as the teams fell short of the win threshold for refunds.
Overall, the introduction of free concessions at football games represents an ambitious move by Coastal Carolina University, aiming to foster community support and create a memorable experience for all attendees.
FAQ
What is the CCU Kickoff Meal Deal?
The CCU Kickoff Meal Deal is a promotional initiative that provides ticket holders with up to four free menu items from the concession stands during the 2025 football season at Brooks Stadium.
What menu items are available for the free concessions?
Fans can enjoy hot dogs, nachos, popcorn, and fountain drinks as part of the free concessions offer.
How can fans access the free concessions?
Fans will need to use the Coastal Carolina Athletics app to scan their tickets at the concession stands each time they wish to receive free items.
When will the free concessions be available for the first time?
The free concessions will be available during the spring showcase on April 5, 2025.
Are there any limitations on visits to the concession stands?
There is no limit on the number of visits fans can make to the concession stands during games.
Will any items be excluded from the free concessions deal?
Yes, specialty items from outside vendors and alcoholic beverages will not be included in the free item promotion.
Key Features of CCU Kickoff Meal Deal
| Feature | Details |
|---|---|
| Free Food Items | Up to four items per visit including hot dogs, nachos, popcorn, and fountain drinks. |
| Concessions Access | Unlimited visits to concession stands during games. |
| App Requirement | Must use Coastal Carolina Athletics app to scan tickets at each visit. |
| Exclusions | No specialty foods from outside vendors or alcoholic beverages. |
| Inaugural Event | First opportunity on April 5, 2025, during the spring showcase. |
| Price Changes | 50-yard line season tickets increase from $200 to $230. |
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