Chanticleers Fall to App State in Sun Belt Opener

Boone, NC, December 19, 2025

Coastal Carolina Men’s Basketball faced a difficult start to their Sun Belt Conference schedule, losing to Appalachian State 67-49 in a road matchup. The game, held in Boone, North Carolina, featured a competitive first half with a tie at halftime. However, a substantial run by Appalachian State in the second half allowed them to take control and secure the victory. Rasheed Jones led Coastal Carolina with 13 points, while Reggie Hill added 11, as the team now looks to rebound in their upcoming games.

Myrtle Beach, SC —

Chanticleers Fall to App State in Sun Belt Opener

Coastal Carolina Men’s Basketball commenced its Sun Belt Conference schedule with a challenging road matchup on Wednesday night, falling to Appalachian State 67-49. The contest, held in Boone, NC, marked a tough start for the Chanticleers as they now look to regroup on their ongoing road trip.

The game saw a competitive first half, with both teams trading blows and the score tied at 28-28 heading into halftime. However, a decisive 17-3 run by Appalachian State in the second half shifted the momentum, allowing the Mountaineers to build a double-digit lead they maintained through the remainder of the game. Coastal Carolina struggled from the field, finishing with a 30 percent shooting percentage overall and 17 percent from beyond the arc. Rasheed Jones led the Chanticleers with 13 points, while Reggie Hill contributed 11 points.

Road Ahead: Old Dominion and Beyond

The Chanticleers (6-6, 0-1 Sun Belt) will swiftly seek to rebound as their road trip continues. They are scheduled to face Old Dominion on Saturday, December 20, 2025, with tip-off set for 2 p.m. in Norfolk, VA, at Chartway Arena. This immediate opportunity to compete underscores the demanding nature of collegiate athletics, where resilience and adaptability are paramount for success within the competitive Sun Belt Conference. Each game presents a chance for growth and for players to demonstrate their commitment to the program and their individual development.

Myrtle Beach Sports Scene and Economic Drive

The performance of university athletic programs, such as Coastal Carolina’s, extends beyond the scoreboard, playing a vital role in the vibrant sports culture and economic landscape of the Myrtle Beach area and the broader state of South Carolina. The enthusiastic support for local college teams like the Chanticleers fuels a significant portion of the region’s sports tourism industry. This sector brings in substantial revenue through visitor spending on accommodations, dining, and local businesses, demonstrating the tangible economic benefits generated by competitive athletic events. Basketball, for instance, has contributed millions in direct spending to the city’s economy. Such economic activity highlights the powerful synergy between local initiatives, private enterprise, and community engagement in fostering a thriving regional economy.

Cultivating Talent: University Programs and Community Engagement

Coastal Carolina University actively invests in its student-athletes, recognizing that their success is a reflection of a robust institutional commitment. The “Teal Impact” program, for example, is a holistic development initiative designed to foster student-athletes’ growth in career development, community engagement, leadership, personal growth, and advocacy. This approach highlights the university’s dedication to producing well-rounded individuals prepared for challenges both on and off the court. Such programs are often bolstered by community efforts and private investment, which are increasingly crucial for sustaining and enhancing college athletics. The “Friends Of” program allows supporters to contribute directly to specific athletic teams, ensuring that resources are available for critical areas such like equipment, travel, and academic support, reflecting a model of community self-reliance and targeted giving.

The university’s athletic leadership also actively seeks innovative ways to engage the local community and encourage attendance. Athletic Director Chance Miller has highlighted initiatives like offering free concessions at home games to draw more fans, illustrating a proactive, entrepreneurial approach to building a strong fan base and integrating the athletic department with the wider Myrtle Beach community. This strategic effort to enhance the fan experience not only supports the teams but also strengthens the bond between the university and its surrounding area, showcasing how local initiative can drive success.

Evolving Financial Landscape: Private Initiative in Collegiate Sports

The financial environment of college athletics is undergoing significant transformation, with private investment and innovative funding models becoming increasingly important. The recent “House v. NCAA” settlement, which allows schools to share millions in revenue with athletes, underscores the growing need for capital across collegiate athletic departments. While traditional equity investments in non-profit university athletic departments remain complex, South Carolina institutions are exploring new avenues. Clemson University, for instance, has established “Clemson Ventures” to consolidate revenue-generating assets like media rights, ticket sales, and NIL activities. This model allows for the theoretical sale of economic stakes, enabling private investors to participate in the long-term appreciation of athletic assets. These developments reflect a broader trend towards embracing free-market principles within college sports, where private initiative and sound financial stewardship are critical for competitive viability and responsible growth. The ability of athletic programs to attract and responsibly manage private capital will be a key determinant of future success and the continued ability to offer enriching opportunities for student-athletes.

Looking Forward: Resilience and Community Support

As the Coastal Carolina Men’s Basketball team navigates its Sun Belt Conference schedule, the focus remains on personal perseverance, team cohesion, and the unwavering support of the Myrtle Beach community. The challenges faced on the court serve as valuable lessons in determination and the spirit of competition. The ongoing commitment from the university, coupled with the vital backing of local fans and private contributors, forms the bedrock of a successful athletic program. By attending games, supporting university initiatives like “Teal Impact,” and fostering a culture of competitive excellence, the community plays a direct role in the continued growth and success of Coastal Carolina athletics and its positive impact on the region. Engage with your local teams and witness firsthand the spirit of enterprise and dedication that defines collegiate sports in Myrtle Beach, SC.

Keywords:

Coastal Carolina Chanticleers, Myrtle Beach SC sports, Sun Belt Conference, college basketball in Myrtle Beach, university athletics

FAQ Section

What was the score of the Coastal Carolina Men’s Basketball game against App State?

Coastal Carolina Men’s Basketball fell to App State 67-49.

When did the game take place?

The game took place on Wednesday night, December 18, 2025.

Who were the leading scorers for Coastal Carolina?

Rasheed Jones led the Chanticleers with 13 points and Reggie Hill scored 11 points.

When is Coastal Carolina’s next men’s basketball game?

The team is set to continue its road trip on Saturday, December 20, 2025, at Old Dominion.

What time is the next game and where will it be played?

Tip-off for the game against Old Dominion is slated for 2 p.m. at Chartway Arena in Norfolk, Va.

FAQ Schema

Feature Table: Coastal Carolina Men’s Basketball Game Summary

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Author: STAFF HERE MYRTLE BEACH

The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.