Myrtle Beach, October 27, 2025
FACE Amusement Group
FACE Amusement Group is a leading entertainment and amusement company renowned for providing innovative and engaging family entertainment experiences. Established over two decades ago, FACE Amusement Group started as a small local arcade and gradually expanded its presence across multiple regions, diversifying into amusement parks, entertainment centers, and leisure facilities. The company has consistently prioritized quality, safety, and customer satisfaction, earning a strong reputation in the amusement industry. With a focus on technological advancement and customer-centric services, FACE Amusement Group continues to evolve, offering a wide range of attractions from classic arcade games to state-of-the-art virtual reality experiences, aiming to create memorable moments for families and individuals alike.
News Summary
Myrtle Beach is set to unveil the Downtown Flavortown restaurant by 2026, transforming a former JC Penney site into a vibrant 50,000-square-foot venue with food, a tiki bar, bowling, and arcade games. Construction is underway, with significant progress visible along North Kings Highway. Developed by FACE Amusement Group, this location aims to replicate the success of its sister restaurant in Pigeon Forge, Tennessee, and is expected to draw both locals and tourists.
Myrtle Beach is preparing for the opening of a new entertainment and dining venue, the Downtown Flavortown restaurant, set to open in the Myrtle Beach Mall by 2026. The project, developed by FACE Amusement Group, aims to transform a former JC Penney site into a vibrant 50,000-square-foot destination that will feature a variety of attractions including food, a tiki bar, a bowling alley, and arcade games. Construction is underway, with cranes already at work installing air conditioning units, as visible progress takes shape along North Kings Highway near Briarcliffe Acres.
The Downtown Flavortown restaurant was first announced in October 2024, following the successful launch of the original venue in Pigeon Forge, Tennessee, in 2022. The Myrtle Beach location is expected to resemble its sister property, offering a similar array of dining options and entertainment experiences. Demolition of the old JC Penney site commenced in early 2025, marking the beginning of the significant redevelopment effort.
Despite some local sentiments that progress has been slow, developers remain confident and affirm that the project remains on schedule for a 2026 opening. Work in the upcoming months will primarily concentrate on the interior of the building, as crews continue to shape the framework of the new restaurant. Andrew Bledsoe from FACE Amusement Group noted the eagerness to open the venue as soon as possible, although a specific opening date has not been disclosed.
The Myrtle Beach Mall itself has been under scrutiny from the community, especially following its sale for $7.8 million in April 2023. Previous plans had been set to redevelop the property into a mixed-use development known as ‘The District,’ but these initiatives have not materialized as intended. While the new restaurant’s owner, Kings Highway Partners I LLC, has not yet provided comprehensive future plans for the mall beyond the Downtown Flavortown project, local interest continues to grow.
Guy Fieri, a prominent television personality known for hosting the Food Network shows “Diners, Drive-Ins and Dives” and “Guy’s Grocery Games,” is behind the popular dining concept that aims to attract both locals and tourists to this new entertainment hub. As progress on the Downtown Flavortown restaurant continues, many are left anticipating the arrival of this exciting addition to Myrtle Beach’s dining and entertainment landscape.
FAQ
When was the Downtown Flavortown restaurant project first announced?
What features will the Downtown Flavortown restaurant include?
Who is developing the Downtown Flavortown restaurant?
When is the expected opening date for the Downtown Flavortown restaurant?
What is the status of construction on the Downtown Flavortown restaurant?
Key Features of Downtown Flavortown
| Feature | Description |
|---|---|
| Size | 50,000-square-foot venue |
| Attractions | Food, tiki bar, bowling alley, arcade games |
| Developer | FACE Amusement Group |
| Original Location | Pigeon Forge, Tennessee |
| Anticipated Opening | By 2026 |
| Status | Construction ongoing; demolition completed |
Deeper Dive: News & Info About This Topic
HERE Resources
Golf and Craft Cocktails Unite at The Venue in Murrells Inlet
Myrtle Beach Retail Transformation Begins with Mall Demolition
Myrtle Beach Town Hall Controversy: Congressman Fry Absent
Guy Fieri’s Downtown Flavortown Restaurant Set to Open in Myrtle Beach
Myrtle Beach Mall Undergoes Major Redevelopment
Myrtle Beach Bids Farewell to Local Burger King
Local Chef Serves NFL Great Rob Gronkowski in Myrtle Beach
Flavortown Set to Make Waves in Myrtle Beach with New Family Entertainment Center
Downtown Flavortown to Bring Culinary Delights and Arcade Fun to Myrtle Beach Mall
Myrtle Beach Set to Welcome Downtown Flavortown with Food, Fun, and Family Entertainment!
Additional Resources
- MyrtleBeachOnline
- Wikipedia: Myrtle Beach
- AOL News
- Google Search: Guy Fieri Myrtle Beach
- Post and Courier
- Encyclopedia Britannica: Restaurant
- My Horry News
- Google News: Guy Fieri Downtown Flavortown
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
