Myrtle Beach, February 4, 2026
As Super Bowl LX approaches, the Better Business Bureau (BBB) issues a warning about the increase of fake sports betting websites targeting consumers, particularly in Myrtle Beach. With online sports betting not legalized in South Carolina, residents need to be cautious of deceptive sites that promise high returns but often lead to scams. With nearly 200 scam reports related to online gambling filed since last year, it’s crucial for users to verify site legitimacy and follow safety guidelines. The BBB outlines steps for smart betting as discussions on potential legalization continue.
WHAT’S HAPPENING
What is the Better Business Bureau warning about regarding Super Bowl LX?
The Better Business Bureau is warning consumers about a significant increase in fake sports betting websites and apps, especially pertinent for communities like Myrtle Beach, as major events like Super Bowl LX approach.
Is online sports betting legal in South Carolina?
No, online sports betting is currently not legal in South Carolina, making residents more vulnerable to unregulated “grey market” or illegal offshore betting sites.
How do fraudulent sports betting sites trick people?
Fraudulent sites lure users with attractive bonuses and allow initial bets, but then block withdrawals of winnings using excuses like technical issues, requests for more deposits, or additional identity verification, ultimately stealing deposited funds and personal information.
What are the key legislative efforts to legalize sports betting in South Carolina?
Senate Bill 444 is a current proposal aiming to authorize online sports wagering statewide, suggesting a cap of eight operators, a 12.5% tax, and a new oversight commission, with a hearing scheduled for 2026.
What are the BBB’s essential guidelines to avoid online betting scams?
Always use established, approved services, beware of tempting unsolicited ads, carefully read terms and conditions, verify website legitimacy (HTTPS), understand local laws, and report any suspected scams to the BBB Scam Tracker.
Myrtle Beach, SC – As the excitement for Super Bowl LX builds across the nation, the Better Business Bureau (BBB) is issuing a crucial warning about the proliferation of fake sports betting websites. This alert is particularly pertinent for communities like Myrtle Beach, where residents are always eager to engage with major sporting events. While the spirit of competition and entertainment thrives, individuals must remain vigilant against fraudulent schemes that prey on enthusiasm.
The landscape of online engagement, while offering unparalleled opportunities for innovation and connection, also presents challenges when illicit operators exploit evolving consumer interests. For entrepreneurs and small businesses in Myrtle Beach, ensuring a trustworthy marketplace is paramount for sustained economic growth and consumer confidence. This BBB warning underscores the broader principle of responsible engagement, highlighting the need for individuals to make informed choices and for regulatory clarity that supports legitimate enterprises while deterring fraudulent activities.
The Lure of Online Wagering and the Rise of Scams
The popularity of sports betting has surged significantly across the United States since a federal ban was lifted in 2018. The online gaming industry nationwide is projected to experience substantial growth, with estimates placing its value at $103 billion in 2025, and potentially reaching nearly $170 billion within five years. This rapid expansion, while showcasing an adaptable market, has regrettably created fertile ground for scammers.
Fraudulent entities capitalize on this growing interest by establishing deceptive websites and mobile applications that mimic legitimate platforms. These illicit operations aim to steal money and personal information from unsuspecting individuals. The Better Business Bureau has received nearly 200 scam reports and over 10,000 business complaints related to online gambling and gaming since 2022 nationwide, indicating the scale of this issue.
Understanding South Carolina’s Landscape for Sports Betting
For residents and visitors in Myrtle Beach and across South Carolina, it is important to understand the state’s current legal position on sports betting. Online sports betting is not legal in South Carolina. Despite this, there have been multiple legislative efforts to introduce and legalize sports wagering in the state.
For instance, Senate Bill 444 is a proposal that aims to authorize online sports wagering statewide, and a hearing on this bill is scheduled for 2026 before the South Carolina Senate Labor, Commerce, and Industry Committee. This represents an ongoing discussion about expanding gambling within the state. Previous attempts, such as House Bill 3749, have stalled in the legislative process.
The current proposal, Senate Bill 444, outlines a tightly controlled market with a cap of no more than eight online operators statewide. It suggests a tax structure of 12.5% of adjusted revenue and the creation of a South Carolina Sports Wagering Commission for oversight. The bill also proposes a minimum betting age of 18 and directs revenue primarily to the state’s general fund, with smaller allocations for local governments, gambling addiction treatment, and commission operating costs. This legislative activity reflects an awareness among South Carolina entrepreneurs and policymakers of the economic potential, but also the need for carefully considered frameworks.
In the absence of a fully regulated market, consumers in South Carolina are more susceptible to “grey market” sportsbooks or illegal offshore betting sites that operate without local oversight or consumer protections. This situation underscores why strong regulatory frameworks, when thoughtfully implemented, can safeguard consumers and foster a more secure environment for legitimate business operations.
How Fake Betting Sites Operate
Fraudulent sports betting websites often employ sophisticated tactics to deceive users. Typically, a victim searches online for a sports betting service and encounters a website or app that appears legitimate. These sites may offer highly attractive introductory bonuses or “risk-free” bets to entice initial deposits.
Initially, everything might seem normal, including the ability to place bets. However, problems arise when users attempt to withdraw their winnings. Scammers will commonly invent various excuses, such as technical issues, demands for additional identity verification, or even requirements for further deposits before winnings can be released. The unfortunate reality is that any money deposited or personal information shared on these fraudulent platforms is often irretrievable and compromised.
Protecting Your Wagers: BBB’s Essential Guidelines
To navigate the online betting landscape safely, especially around major events like the Super Bowl LX, the BBB provides several key recommendations. These tips empower individuals to make prudent choices and protect their finances.
Key Scam Prevention Tips:
- Look for Established, Approved Services: Always use “white-listed” sportsbooks that have been approved and licensed by a recognized gaming commission in your area where sports betting is legal. This ensures a level of regulatory oversight.
- Beware of Tempting Ads: Be highly skeptical of unsolicited gambling-related pop-up advertisements, email spam, or text messages that promise exaggerated incentives or guaranteed wins. These are often hallmarks of a scam.
- Read the Fine Print Carefully: Before engaging with any betting site, thoroughly review the terms and conditions, especially concerning incentives, bonuses, and policies for withdrawing winnings. Deceptive clauses are common in fraudulent offers.
- Verify Website Legitimacy: Always check that the website’s address begins with “https://” indicating a secure connection. While not foolproof, the “s” signifies a more secure site.
- Direct Verification for Suspicions: If you have any doubts about a betting platform, contact the official company directly through their verified channels, not through links or contact information provided by the suspicious site.
- Understand Local Laws: Be aware of whether sports betting is legal in your specific state. Engaging with platforms where it is prohibited can lead to significant risks.
- Set Personal Limits: Practice responsible betting by establishing a strict budget for your wagers and setting time limits to ensure gambling remains a form of entertainment rather than a financial burden.
- Avoid High-Risk Betting: Never borrow money to gamble, and refrain from betting if you are under emotional distress or impaired judgment.
- Report Scams: If you encounter a sports betting scam, report it to the BBB Scam Tracker. Your report can help alert other consumers and assist in tracking fraudulent operations.
Online Sports Betting & Scam Prevention Overview
| Feature | Details | Scope |
|---|---|---|
| BBB Warning Topic | Fake sports betting websites ahead of Super Bowl LX | Nationwide / Local (Myrtle Beach, Florence) |
| Increase in Sports Betting Popularity | Significant increase since federal ban lifted in 2018 | Nationwide |
| Online Gaming Industry Projection (2025) | Estimated $103 billion, growing to $170 billion in 5 years | Nationwide |
| BBB Scam Reports (Since 2022) | Nearly 200 scam reports and over 10,000 business complaints related to online gambling and gaming | Nationwide |
| Legality of Sports Betting in SC | Not legal | State-level |
| Proposed SC Legislation (e.g., Senate Bill 444) | Aims to authorize online sports wagering statewide; up to 8 licensed operators, 12.5% tax, new commission, minimum age 18. Hearing scheduled for 2026. | State-level |
| Common Scam Tactic 1 | Enticing introductory bonuses and “risk-free” bets | Nationwide |
| Common Scam Tactic 2 | Blocking withdrawals with excuses (technical issues, ID verification, more deposits) | Nationwide |
| Key Prevention Tip 1 | Look for established, approved (“white-listed”) services | Nationwide |
| Key Prevention Tip 2 | Beware of tempting ads (pop-ups, email spam, texts) | Nationwide |
| Key Prevention Tip 3 | Read the fine print on incentives and terms | Nationwide |
| Key Prevention Tip 4 | Verify secure websites (HTTPS) and contact official channels if suspicious | Nationwide |
Conclusion: Fostering Trust and Smart Choices in Myrtle Beach
The Super Bowl LX is a time for celebration and community, and the Better Business Bureau’s warning serves as a timely reminder for everyone in Myrtle Beach to exercise caution when engaging with online sports betting. The ongoing discussions about sports betting legalization in South Carolina highlight a broader conversation about how best to balance economic opportunity with consumer protection and responsible governance. While Myrtle Beach small businesses and South Carolina entrepreneurs continue to drive economic growth and innovation, an informed and vigilant populace is essential to protecting individual finances and reinforcing a trustworthy marketplace.
By understanding the risks posed by fraudulent websites and adhering to the BBB’s straightforward guidelines, individuals can better protect themselves from scams. This vigilance not only safeguards personal resources but also contributes to a more secure and predictable economic environment, fostering confidence in legitimate online enterprises. We encourage all residents to stay informed, support reputable local businesses that uphold ethical standards, and remain engaged in discussions that shape a prosperous and secure future for the Myrtle Beach SC business community and beyond.
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
