Myrtle Beach, January 4, 2026
Genova’s Pizza & Pasta, a beloved New York-style pizzeria, is set to open its second location named Francesco’s in Garden City. This expansion reflects the thriving entrepreneurial spirit of Myrtle Beach, offering residents another dining option. With a commitment to community engagement and authentic Italian cuisine, the new establishment will take over the former site of Gino’s Real New York Pizza, enhancing the local culinary scene.
Myrtle Beach, SC
Myrtle Beach’s Pizza Scene Expands with Genova’s Second Location
The Grand Strand’s vibrant culinary landscape is set to welcome an exciting expansion as a popular New York-style pizzeria prepares to open its second location. This move highlights the dynamic entrepreneurial spirit thriving in the Myrtle Beach area, reflecting ongoing economic growth and the resilience of local businesses.
In an encouraging sign for the local economy and South Carolina entrepreneurs, Genova’s Pizza & Pasta, a family-owned establishment already cherished in Myrtle Beach, is preparing to expand its footprint. This expansion demonstrates a commitment to serving the growing community and underlines the potential for small businesses to flourish in a supportive environment. The success stories of local enterprises like Genova’s Pizza & Pasta are foundational to the economic vibrancy of Myrtle Beach, showcasing how dedication and quality can lead to significant community impact and continued growth.
New Chapter for a Family Tradition
Genova’s Pizza & Pasta, a name synonymous with authentic New York-style pizza, is set to inaugurate its second location in the Myrtle Beach area. This new venture, named Francesco’s, will bring their beloved culinary traditions to Garden City. The opening is anticipated by March 2026, offering residents and visitors another opportunity to experience their family-crafted recipes.
Francesco’s: A New Dining Experience
The new Francesco’s location in Garden City is planned as a sit-down restaurant and bar. It is expected to feature the same comprehensive menu that has garnered a loyal following at Genova’s New York locations. This expansion ensures that the authentic New York-style pizzas, fresh pastas, salads, and traditional Italian favorites will be more accessible to a broader segment of the Grand Strand community. The expansion into a full-service dining experience reflects a growing confidence in the local market and an innovative approach to meeting customer demand.
Strategic Relocation and Growth
Francesco’s will strategically move into the former premises of Gino’s Real New York Pizza, located at 2520 S. Highway 17 in Garden City. This transition is part of a broader shift within the local restaurant sector, as Gino’s Real New York Pizza itself is relocating to a new establishment at 531 Business S US 17 in Surfside Beach, with this move slated for January 2026. Such strategic maneuvers by businesses demonstrate adaptability and a commitment to optimizing operations within a competitive market.
A Legacy of Flavor and Family
The story of Genova’s Pizza & Pasta began over three decades ago in New York. The family-owned pizzeria has cultivated a reputation for its classic recipes and a welcoming, family-friendly atmosphere. The current Myrtle Beach location, situated at 4620 Dick Pond Road, has already become a local favorite, successfully transplanting its rich Sicilian heritage and commitment to quality from New York to South Carolina. This enduring legacy of delivering authentic flavors and fostering a strong sense of community is a testament to the power of personal achievement and entrepreneurial vision.
Community at the Core
Beyond its culinary offerings, Genova’s Pizza & Pasta actively engages with the local community through its Community Impact Program. This initiative underscores a belief in giving back and supporting local causes, reinforcing the idea that successful businesses are integral community partners. For instance, in December 2025, the pizzeria partnered with Socastee High School, contributing 10% of orders made with a specific promo code to the school’s Angel Tree program. Such efforts highlight how private enterprise can significantly contribute to the well-being and development of local neighborhoods, showcasing the positive ripple effects of a thriving Myrtle Beach small business.
Fostering Economic Vibrancy
The expansion of Genova’s Pizza & Pasta is more than just a new restaurant opening; it signifies healthy economic growth in the region. It creates new job opportunities, stimulates local commerce, and adds to the diverse array of dining options available to both residents and tourists in Myrtle Beach SC business. This growth is often spurred by the determination of South Carolina entrepreneurs who, with limited regulatory hurdles, can innovate and invest, leading to a more robust local economy and enhanced community insights.
The continued success and expansion of local businesses like Genova’s Pizza & Pasta are vital to the prosperity of the Grand Strand. It exemplifies how entrepreneurial drive, coupled with community engagement, can build a vibrant economic future for Myrtle Beach. We encourage everyone to support local businesses and actively participate in the ongoing development of our dynamic community.
Frequently Asked Questions about Genova’s Pizza & Pasta Expansion
- What is the name of Genova’s Pizza & Pasta’s second location?
- The second location will be named Francesco’s.
- Where will the new Francesco’s location be?
- Francesco’s will be located in Garden City, at the former site of Gino’s Real New York Pizza.
- What is the address of the new Francesco’s location?
- The new Francesco’s will be at 2520 S. Highway 17 in Garden City.
- When is the new Francesco’s location expected to open?
- The new store is expected to be open by March 2026.
- What kind of establishment will Francesco’s be?
- Francesco’s will be a sit-down restaurant and bar, serving the same menu as Genova’s New York location.
- What happened to Gino’s Real New York Pizza?
- Gino’s Real New York Pizza is relocating to 531 Business S US 17 in Surfside Beach, with this move expected in January 2026.
- Where is Genova’s Pizza & Pasta’s original Myrtle Beach location?
- Genova’s Pizza & Pasta’s original Myrtle Beach location is at 4620 Dick Pond Road, Myrtle Beach, SC.
Key Features of Genova’s Pizza & Pasta Expansion
| Feature | Description |
|---|---|
| Original Location | 4620 Dick Pond Road, Myrtle Beach, SC |
| New Location Name | Francesco’s |
| New Location Area | Garden City |
| New Location Address | 2520 S. Highway 17, Garden City (former Gino’s Real New York Pizza site) |
| Anticipated Opening | By March 2026 |
| Concept | Sit-down restaurant and bar |
| Menu | Same menu as Genova’s New York location, including pizzas, pastas, and Italian favorites. |
| Business History (Nationwide) | Family-owned, founded in New York over 30 years ago, with two other locations in Long Beach, New York. |
| Community Engagement | Active Community Impact Program, partnering with local organizations for donations (e.g., Socastee High School Angel Tree in December 2025). |
| Gino’s Real New York Pizza Relocation | Moving to 531 Business S US 17 in Surfside Beach, expected January 2026. |
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
