News Summary
In Myrtle Beach, the Golden Egg Pancake House has taken legal action against the newly opened Golden Eggs Brunchery over trademark infringement. Owner Evan Bofilio, who has maintained the family business for nearly two decades, is concerned about brand confusion and is defending his restaurant’s long-established reputation. The lawsuit raises issues of federal trademark infringement and unfair competition, leading to increased customer confusion and potential impact on both dining establishments.
Golden Egg Pancake House Takes Legal Action Against New Brunch Spot in Myrtle Beach
Breakfast Lovers Brace for a Legal Showdown
In the picturesque town of Myrtle Beach, breakfast enthusiasts are buzzing about a budding feud that could shake up the local diner scene. The beloved Golden Egg Pancake House, a staple in the Surfside Beach area for an impressive 34 years, has filed a trademark infringement lawsuit against a new player in the brunch business—the Golden Eggs Brunchery. Located conveniently off Highway 17 North, the original Golden Egg has been serving mouthwatering pancakes and other breakfast favorites to loyal customers since its establishment.
The Birth of a Legal Battle
On April 28, 2025, this lawsuit was officially filed in the U.S. District Court’s Florence division. This legal action comes on the heels of a cease-and-desist letter that was dispatched to the Golden Eggs Brunchery just a few weeks prior to the filing. Over time, the owner of the Golden Egg Pancake House, Evan Bofilio, was alerted to the new restaurant’s existence when some friends mistakenly thought he had opened a second location. Curiosity piqued, he took a snapshot of the establishment and quickly passed it along to his attorney.
Bofilio inherited the Golden Egg from his parents and has continued the family legacy since taking over in 2004. Notably, the name “Golden Egg” has been officially trademarked since 2018, setting the stage for this impending legal drama.
Concerns Over Brand Integrity
Bofilio’s lawsuit is rooted in numerous allegations, including federal trademark infringement, false designation of origin, and unfair competition, among others. The owner claims he has poured significant time, effort, and resources into promoting the Golden Egg brand, and he is concerned that the similarities in names could spell trouble for his long-established reputation. Documents submitted in the lawsuit display social media posts from patrons voicing their confusion about the two eateries, which only adds fuel to the fire.
One notable incident further aggravated Bofilio’s concerns when he received a delivery of produce that was intended for the Golden Eggs Brunchery. Moments like these make the overlap in branding all the more troubling for the seasoned pancake purveyor.
Defending Intellectual Property
In his cease-and-desist letter, Bofilio clearly stated that the Golden Egg is prepared to defend its intellectual property rights vigorously. The trademark registration number for the Golden Egg is 5,589,879, and the restaurant has proudly operated under this name since April 1, 1991.
While it may seem that Bofilio is worried about losing business, his primary focus appears to be on safeguarding the integrity of his brand. He wishes the new establishment the best but has urged them to consider operating under a different name, emphasizing the importance of maintaining clarity in the minds of local diners.
A Community on the Brink of Change
As the Myrtle Beach community watches this unfolding tale, it seems to be a classic case of old school versus new school. With mounting customer confusion and the stakes getting higher, the outcome of this legal battle might influence not just the future of both restaurants, but also set a precedent for how similar businesses operate in the area.
With such a strong culinary legacy attached to the Golden Egg Pancake House, breakfast lovers will surely be rooting for Bofilio as he seeks to uphold the significance and reputation of a brand that has been cherished by the community for decades.
Stay tuned as this deliciously intriguing dispute develops, and of course, keep those forks ready for what promises to be some hearty breakfast debates ahead.
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Additional Resources
- WBTW News
- Wikipedia: Trademark
- Law360
- Google Search: trademark infringement
- WPDE News
- Google Scholar: trademark law
- Law.com Daily Business Review
- Encyclopedia Britannica: trademark law
- Ad Age
- Google News: restaurant trademark infringement
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
