Coastal Care Partners Welcomes New Market Development Director

News Summary

Coastal Care Partners has appointed Robin Coker as the new Market Development Director for South Carolina. Coker, who brings over 15 years of healthcare experience, will oversee operations in Bluffton and Hilton Head, focusing on business growth and client acquisition. Her background includes significant roles in palliative and hospice care, as well as a clinical history in the Navy. This appointment coincides with major healthcare expansions in the Lowcountry, addressing the growing demand for healthcare services in the region.

South Carolina — Coastal Care Partners has announced the hiring of Robin Coker as the new Market Development Director for South Carolina, as the organization ramps up operations in the state with the grand opening of its Bluffton location scheduled for October 16, 2025.

Coker will be responsible for overseeing the Bluffton and Hilton Head markets, bringing over 15 years of healthcare experience to the role. She most recently served as the Vice President of Business Development at South Carolina House Calls, where she demonstrated her expertise in business development and clinical operations, particularly in palliative and hospice care services. Her previous roles include serving as a Palliative and Hospice Care Liaison, where she focused on establishing key partnerships with hospitals and physicians, aiding in the growth of healthcare resources.

Additionally, Coker’s background includes clinical experience as a Hospital Corpsman in the United States Navy. Her varied roles in the healthcare field align with Coastal Care Partners’ mission of delivering exceptional care and reinforcing operational excellence.

The primary goals for Coker will include driving business growth, managing daily operations, and leading client acquisition efforts in the Lowcountry region, which encompasses both Bluffton and Hilton Head. Coker’s responsibilities will also emphasize the importance of building strategic relationships with referral partners, including senior living communities, hospitals, and physician offices.

The announcement about Coker’s appointment comes amid major healthcare expansions in the Lowcountry area. For instance, Novant Health recently revealed plans for the opening of a new clinic in Bluffton on October 1, 2025. The clinic will add eight new primary care providers to its existing services in Hilton Head, Bluffton, and Okatie.

Moreover, the Bluffton Medical Center is currently in the planning stages, which aims to address the increasing demand for healthcare services in the region. Beaufort County has seen a significant population increase of 7.8% from 2020 to 2024, underscoring the urgent need for expanded healthcare facilities. As part of these expansion plans, Beaufort Memorial Hospital is in the process of developing a new $103 million community hospital also in Bluffton. This facility is expected to include essential services like labs, imaging, and a surgery center, with a target completion date by the end of 2026.

Furthermore, current initiatives are being launched to expand emergency services, including a new free-standing emergency department and urgent care facility on Hilton Head Island. Healthcare providers in the area are committed to reinvesting profits from patient revenue back into local healthcare resources, highlighting a community-centered approach to addressing rising health demands.

As the Lowcountry continues to grow, the healthcare landscape is rapidly evolving to improve access to care and meet the needs of the expanding population. Driven by experienced professionals like Coker, organizations like Coastal Care Partners are optimistic about enhancing healthcare delivery within the region. This influx of resources is anticipated to play a vital role in ensuring that residents have access to high-quality medical services as the demand for care continues to rise in the area.

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Author: STAFF HERE MYRTLE BEACH

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