Myrtle Beach, January 20, 2026
In a remarkable display of local economic engagement, Horry County residents contributed an impressive $30 billion to their local economy. This significant investment highlights the area’s entrepreneurial spirit and diverse community contributions, emphasizing the vital role of local businesses and individual initiatives in fostering sustained economic growth throughout the Myrtle Beach area.
WHAT’S HAPPENING
What’s the latest on Horry County’s economic performance?
Reports indicate that Horry County residents collectively infused an impressive $30 billion into the local economy during 2025, showcasing the region’s vibrant entrepreneurial spirit and strong community contributions.
How important is tourism to Horry County’s economy?
Tourism is a cornerstone, generating $13.2 billion in direct visitor spending in 2024 and an estimated total economic impact of over $26 billion for the Myrtle Beach area, supporting approximately 82,000 jobs.
What factors are driving Horry County’s economic growth?
Growth is propelled by a diverse range of industries including retail, hospitality, and healthcare, alongside a robust entrepreneurial ecosystem, strategic community planning, and ongoing infrastructure development.
What resources are available for businesses and entrepreneurs in Horry County?
Various programs like SC LAUNCH, the South Carolina Innovation Hub, and the Small Business Development Center (SBDC) provide structured frameworks, funding, and consulting, while MBREDC actively works to attract and grow sustainable businesses.
What is the economic outlook for Horry County?
The long-term economic outlook remains positive, supported by continued migration, favorable tax policies, affordable living, and ongoing infrastructure expansion, positioning the county for sustained prosperity.
Myrtle Beach
Horry County’s $30 Billion Economic Surge in 2025
Horry County residents collectively infused an impressive $30 billion into the local economy during 2025, a testament to the region’s vibrant entrepreneurial spirit and the ongoing contributions of its diverse community. This substantial figure highlights the critical role played by local businesses and individual achievements in driving sustained growth across the Myrtle Beach area and beyond.
The resilience of South Carolina entrepreneurs and the strategic focus on fostering a favorable business climate have been instrumental in achieving such economic milestones. This collective contribution underscores the dynamic economic landscape of Horry County, propelled by both established industries and burgeoning new ventures, creating opportunities and enhancing the quality of life for residents.
The Power of Local Contributions
In 2025, Horry County residents demonstrably contributed $30 billion to the local economy. This significant input from the community reflects a broad spectrum of economic activities, ranging from local tourism initiatives to the flourishing of small businesses across the region. Such substantial engagement not only bolsters the local financial framework but also plays a pivotal role in maintaining economic stability and growth.
The economic vitality of Horry County is a clear indicator of successful local engagement and a thriving marketplace. This considerable financial contribution underscores the continuous efforts of individuals and businesses to drive prosperity within their community. Real estate, for instance, is a significant component of the local economy, with home sales contributing billions of dollars to revenues.
Pillars of Prosperity: Tourism and Diverse Industries
Tourism remains a cornerstone of the Horry County economy, providing substantial economic benefits to the Myrtle Beach area. In 2024, direct visitor spending reached $13.2 billion, an increase of 5.3% over 2023, contributing to an estimated total economic impact of over $26 billion for the area when accounting for indirect and induced effects. This robust sector supports approximately 82,000 jobs across various industries within the Myrtle Beach-Conway-North Myrtle Beach Metropolitan Statistical Area.
Beyond direct spending, tourism also generates significant tax revenues. Horry County collected over $31 million in accommodations taxes in 2024, representing approximately 30% of the state’s total accommodations tax collections. Furthermore, the Hospitality Fee generated approximately $59.3 million in tax collections in 2024. The growth in visitor spending and related tax collections helps keep local taxes low for residents and funds essential public services and infrastructure projects.
The economic landscape of Horry County also encompasses a diverse array of industries. Major employment sectors include Retail Trade, Accommodation & Food Services, and Health Care & Social Assistance. This diversification helps to create a more resilient economy, lessening reliance on a single industry and providing a wider range of employment opportunities for residents.
Fostering Entrepreneurship and Small Business
The economic growth in Horry County is significantly fueled by its entrepreneurial ecosystem. South Carolina is increasingly recognized for its supportive environment for startups and small businesses, attracting talent and investment. Programs and initiatives at the State-level, such as SC LAUNCH and the South Carolina Innovation Hub, provide structured frameworks, funding, and networking opportunities for entrepreneurial companies in fields like technology, advanced manufacturing, and clean energy. The state also offers resources like the Small Business Development Center (SBDC) for consulting and assistance.
Local innovation and leadership play a crucial role in boosting job creation and business success. The Myrtle Beach Regional Economic Development Corporation (MBREDC) actively works to attract, retain, and grow sustainable businesses, supported by over 200 member businesses committed to regional economic growth. The availability of modern infrastructure, a skilled workforce, and access to higher education contribute to Horry County’s appeal as a business destination.
Community Partnerships and Strategic Planning
Horry County’s economic future is also shaped by strategic planning and community partnerships. The “IMAGINE 2040” Comprehensive Plan, approved by the Horry County Council in 2019, serves as a guiding document for land use, infrastructure, housing, and economic development, with reviews occurring every five years as required by State law. This plan emphasizes managing natural, cultural, economic, and fiscal resources responsibly in the face of growth and change. It also includes a focus on resiliency to address environmental, economic, and social challenges.
The County’s engagement in the Horry County HOME Consortium, a regional collaborative that includes Georgetown and Williamsburg Counties, addresses local and regional housing needs through federal programs like the Community Development Block Grant (CDBG) and HOME Investment Partnerships Program (HOME). Such initiatives reflect a commitment to integrated community development and stable housing, which are vital components of a healthy economy. Organizations like Partnership Grand also work with Horry County Government to help ensure steady employment for local residents, further aligning community goals with economic development.
Economic Outlook and Future Growth
The long-term economic outlook for Myrtle Beach and Horry County remains positive. Factors such as continued migration from higher-cost states, favorable tax policies, and affordable living standards are supporting sustained demand for housing and services. The ongoing expansion of infrastructure, including upgrades at Myrtle Beach International Airport, enhances the region’s accessibility and capacity for growth. The airport processed over 3.8 million passengers in 2024, a 14% increase from 2023, reflecting the area’s growing appeal.
The proactive approach to economic development, characterized by efforts to diversify industries and support local businesses, positions Horry County for continued prosperity. The growth trends are not speculative but are rooted in sound economic principles, including reduced taxes and robust infrastructure.
Key Economic Features of Horry County
| Feature | Description | Scope |
|---|---|---|
| Resident Contribution to Local Economy (2025) | $30 Billion | Horry County |
| Direct Visitor Spending (2024) | $13.2 Billion | Myrtle Beach Area |
| Total Economic Impact of Tourism (Estimated) | Over $26 Billion | Myrtle Beach Area |
| Accommodations Taxes Generated (2024) | Over $31 Million | Horry County |
| Hospitality Fee Collections (2024) | $59.3 Million | Horry County |
| Tourism-Supported Jobs (2024) | Approximately 82,000 | Myrtle Beach-Conway-North Myrtle Beach MSA |
| Horry County Comprehensive Plan | IMAGINE 2040 | Horry County |
Conclusion
The remarkable $30 billion contribution by Horry County residents to the local economy in 2025 is a powerful indicator of the region’s strength and the collective impact of its individuals and businesses. This achievement reflects a community deeply invested in its own prosperity, driven by an entrepreneurial spirit and a commitment to sustained economic growth. As Horry County looks forward, the continued emphasis on innovation, strategic partnerships, and a supportive business environment will be essential.
We encourage all readers to actively support local businesses, explore new entrepreneurial ventures, and stay engaged with community planning initiatives. Your participation is vital in shaping the economic future of Myrtle Beach and ensuring its continued success as a vibrant hub of opportunity and personal achievement.
Deeper Dive: News & Info About This Topic
HERE Resources
Unlock Your Refund: Smart Tax Prep for Myrtle Beach
Myrtle Beach Beach Renourishment Project Underway
Myrtle Beach Higher Education Institutions Foster Growth
Harmonious Evenings: Harpist Enriches The Market Common
Myrtle Beach Higher Education: A Center for Innovation
New Oceanfront Resort Boosts Boardwalk Economy
Coastal Carolina’s Growing Influence in the Grand Strand
Myrtle Beach Higher Education Expands with CCU and HGTC
WonderWorks Welcomes Homeschoolers for Educational Days
Jazz in the Stacks Enriches Myrtle Beach Community Spirit
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
