‘So magical’: Excitement grows for immersive van Gogh exhibit in Myrtle Beach
In an exciting development for art enthusiasts, “Beyond Van Gogh: The Immersive Experience” will touch down in Myrtle Beach next month. The exhibit is set at Broadway at the Beach, near the 21st Avenue N. entrance, inviting visitors to enter into some of the world’s most iconic paintings.
A Unique Journey Into The Artistic Mind
Having captivated audiences in multiple locations across the globe, the exhibit has sold a commendable seven million tickets, which stand testament to its allure. The Van Gogh experience, according to Fanny Curtat, an art historian consultant for the exhibit, is a unique amalgamation of art and magic.
“It’s like you’re walking on starlight,” said Curtat. “You have children running around following restaurants twirling around with petals. There’s something so magical about it that truly happens when you’re in it.”
Exploring Van Gogh’s World
The exhibit beckons attendees into an immersive room that seamlessly merges 300 of the Dutch artist’s works into a unified narrative. This journey explores familiar favorites such as “The Starry Night,” “Sunflowers” and “Cafe Terrace at Night” where paintings are sprawled across walls, facilitated by projection technology, and a curated soundtrack to provide a deeper dive into Van Gogh’s inner universe.
Additionally, it offers an educational room featuring personal letters from the artist to his brother and longtime supporter, Theo – a chance for a more personal understanding of the man behind the art.
An Experience for All
The experience transcends age and art mastery, making it an exciting venture for art connoisseurs and novices alike. “There’s something in it for truly everyone,” said Curtat. “Van Gogh’s work is really about bringing people together.”
Exhibit Details
The exhibit is set to open on June 21 and will operate daily from 10 a.m. to 10 p.m. Tickets are now on sale and can be purchased online or at the entrance of the exhibit.
Copyright 2024 HERE News Network. All rights reserved.

Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.


