Myrtle Beach, January 4, 2026

Tonight, the Greg Rowles Legacy Theatre will host the renowned ‘Music and Memories’ show, celebrating the rich culture and community spirit of Myrtle Beach. This intimate performance features a live band and world-class singers, delivering a diverse musical experience filled with personal stories and classic hits. The theatre, a cornerstone of local arts, exemplifies the positive impact of community engagement and tourism in the area, enhancing the Grand Strand’s vibrancy through live entertainment.

Myrtle Beach, SC –

Music and Memories Tonight: A Grand Strand Tradition Lives On

Experience an unforgettable evening of live entertainment at the Greg Rowles Legacy Theatre, where the vibrant spirit of the Grand Strand shines through personal initiative and artistic dedication. Tonight’s performance of “Music and Memories” on January 4, 2026, from 7:00 pm to 9:00 pm, stands as a testament to the enduring power of local arts and community engagement in the Myrtle Beach area.

The Grand Strand has long been a beacon for entertainment, drawing visitors and fostering a rich cultural landscape. Central to this vibrancy are dedicated local organizers and venues like the Greg Rowles Legacy Theatre. Their commitment to offering diverse and high-quality entertainment showcases how personal initiative and private partnerships can profoundly enrich community life. By focusing on engaging performances and fostering a welcoming atmosphere, these establishments contribute significantly to the local economy and strengthen the fabric of our neighborhoods, demonstrating the positive outcomes when innovation is met with community appreciation.

A Legacy of Live Entertainment

The Greg Rowles Legacy Theatre, located in North Myrtle Beach, is celebrated for its distinctive approach to live entertainment, offering an intimate setting with approximately 800 seats. Founded by the acclaimed performer Greg Rowles, the theatre is a culmination of a lifetime devoted to the stage, reflecting deeply held family values and a passion for bringing people together through music. Rowles, a multi-instrumentalist and vocalist, achieved national recognition as the “Star Search Male Vocalist of the Year” in 1994-1995 and was later inducted into the South Carolina Entertainment & Music Hall of Fame in 2020, receiving the Lifetime Achievement Award from the Carolina Country Music Association. His vision for the theatre extends beyond mere performance, aiming to create a space where audiences feel like part of the family and can forge new cherished memories.

Tonight’s Highlight: Music and Memories

Tonight, January 4, 2026, from 7:00 pm to 9:00 pm, the Greg Rowles Legacy Theatre will host its signature “Music and Memories” show. This “incredible house show” features world-class singers and a 100% live band, delivering a dynamic and engaging experience. Patrons can expect a musical journey highlighting hit songs spanning several decades and genres, including Classic Rock, Gospel, TV Theme Song Tributes, Country, Oldie Goldies, and Beach Music. What truly distinguishes “Music and Memories” is its ability to change nightly, ensuring each performance offers a fresh selection of tunes and often incorporates personal stories that resonate with the audience. The theatre boasts state-of-the-art sound, lighting, and a large video wall, immersing attendees in a captivating visual and auditory spectacle. This acclaimed production was voted WMBF’s “Best Show of the Grand Strand” in 2024, underscoring its impact on the local entertainment scene.

A Hub for Community and Culture

The Greg Rowles Legacy Theatre plays a vital role in enriching the cultural landscape of the Myrtle Beach area. Beyond its celebrated “Music and Memories” production, the theatre consistently presents a diverse calendar of events throughout the year. For instance, the theatre’s programming includes special engagements such as Cee-Jay Jones on January 10, 2026, and “Winter in the Air” from January 29-31, 2026. Looking further ahead, performances like “Music and Memories” are also scheduled for January 17, 2026, and March 13, 2026, and Paul Reiser is set to appear on March 21, 2026. During the festive period, the theatre transforms into a “Christmas Wonderland” for its “Christmas on Main” show, contributing to the holiday cheer that extends through the Myrtle Beach Events & Festivals Calendar, which runs from November 28, 2025, to January 11, 2026. This continuous offering of various shows highlights the theatre’s dedication to providing accessible, family-friendly entertainment, a key aspect of fostering a robust and engaged community.

Economic Contributions and Civic Innovation

The presence of thriving entertainment venues like the Greg Rowles Legacy Theatre underscores the significant economic contributions of the arts and tourism sectors to the Myrtle Beach and North Myrtle Beach areas. Tourism, fueled by attractions such as live shows, supports an estimated 82,000 jobs across various industries, including arts, entertainment, and recreation. The estimated total economic impact of tourism in the Myrtle Beach area is more than $26 billion. Visitor spending generates substantial state and local tax revenue, which in turn helps fund essential public services, parks, and beautification projects that benefit all residents. The success of privately owned and operated ventures like the Greg Rowles Legacy Theatre exemplifies how individual initiative, free from excessive bureaucratic hurdles, can flourish and contribute immensely to the area’s prosperity and quality of life. Such establishments not only provide jobs and attract visitors but also serve as cultural anchors, fostering a sense of pride and community spirit.

Looking Ahead: Sustaining the Grand Strand’s Vibrancy

The ongoing success of the Greg Rowles Legacy Theatre and the breadth of the Myrtle Beach Events & Festivals Calendar illustrate a thriving community where local leadership and civic involvement are paramount. Investing in and supporting such venues is an investment in the unique character of the Grand Strand. By choosing to attend local events, residents and visitors alike directly contribute to the cultural vitality and economic resilience of our area. The diverse array of performances scheduled, from the consistent quality of “Music and Memories” to special guest appearances and festive productions, ensures that there is something for everyone, encouraging widespread participation and fostering a strong, connected community.

As the curtain rises on tonight’s performance of “Music and Memories,” we are reminded of the power of individual vision and collective support to build and sustain a vibrant local culture. The Greg Rowles Legacy Theatre stands as a beacon of artistic achievement and community enrichment, inviting everyone to partake in the enduring magic of live entertainment.

Frequently Asked Questions (FAQ)

What is the “Music and Memories” show?

“Music and Memories” is the signature “incredible house show” at the Greg Rowles Legacy Theatre, featuring world-class singers and a 100% live band. It highlights hit music spanning several decades and genres, including Classic Rock, Gospel, TV Theme Song Tributes, Country, Oldie Goldies, and Beach Music. The show changes nightly and includes personal stories of love, life, and music.

When is the “Music and Memories” performance scheduled for tonight?

The “Music and Memories” performance is scheduled for tonight, January 4, 2026, from 7:00 pm to 9:00 pm [cite: Music and Memories at the Greg Rowles Legacy Theatre Tonight – A performance is scheduled for January 4, 2026, from 7:00 pm to 9:00 pm.].

Where is the Greg Rowles Legacy Theatre located?

The Greg Rowles Legacy Theatre is located at 701 Main Street, North Myrtle Beach, SC.

What other types of shows does the Greg Rowles Legacy Theatre host?

In addition to “Music and Memories,” the Greg Rowles Legacy Theatre hosts various shows, including Cee-Jay Jones on January 10, 2026, “Winter in the Air” from January 29-31, 2026, and Paul Reiser on March 21, 2026 [cite: Time: 9:00 PM. Featuring: Cee-Jay Jones. Sat Jan 10, 2026. The Bronx … Music and Memories. Venue: Greg Rowles Legacy Theatre. Time: 7:00 PM. Featuring; Event Calendar-May 15, 2025 … … 7:00 p.m. | Ends: 9:00 p.m.. FINAL PERFORMANCE. ‘Winter in the Air … January 29-31, 2026, at the Greg Rowles Legacy Theatre. This; Paul Reiser – WFXB Fox TV Events-Paul Reiser · Mar 21, 2026 at 7:00PM · Greg Rowles Legacy Theater. 701 Main Street North Myrtle Beach 29582.]. During the festive period, the theatre transforms into a “Christmas Wonderland” for its “Christmas on Main” show.

What is the broader Myrtle Beach Events & Festivals Calendar?

The Myrtle Beach Events & Festivals Calendar covers a period from November 28, 2025, at 11:00 am to January 11, 2026, at 9:00 pm, showcasing a wide array of activities and entertainment in the area [cite: Myrtle Beach Events & Festivals Calendar – MyrtleBeach.com-November 28, 2025 at 11:00 am – January 11, 2026 at 9:00 pm … The incredible house show at the Greg Rowles Legacy Theatre is known as Music and Memories.].

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Author: STAFF HERE MYRTLE BEACH

The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.