Visit Myrtle Beach wins award for video storytelling in ‘Chef Swap at the Beach’

Myrtle Beach, S.C., Makes Waves with Culinary Competition Series

Visit Myrtle Beach has won the prestigious 2024 Brand USA Outstanding Video Storytelling Award for their culinary competition series, ‘Chef Swap at the Beach.’ This award recognizes their effective use of video as a medium to not only enhance the viewer’s experience but also to promote the scenic Myrtle Beach as an appealing destination.

Award-Winning Culinary Competitions and Storytelling

The competition, featured on the widely viewed Cooking Channel, throws two local chefs head-to-head in a unique culinary challenge. The chefs are given an hour to prepare the ideal meal, with a twist – they must exchange kitchens, navigating unfamiliar territory while racing against the clock. The series capsules the suspense and excitement of a true culinary challenge, effectively bringing the essence of Myrtle Beach’s pulsating culinary scene to viewers everywhere.

The specific event that won Visit Myrtle Beach the accolade is quoted by Stuart Butler, Chief Marketing Officer, Visit Myrtle Beach, as an embodiment of their community’s heart and soul. “We are incredibly honored to receive the Brand USA Outstanding Video Storytelling Award for ‘Chef Swap at the Beach.’ Through this exciting show, we aim to invite viewers to see the Myrtle Beach area as a place where creativity thrives and each meal tells a story”, he said.

‘Chef Swap at the Beach’: Going Strong into its Third Season

Fans of the series, considering its cliff-hanger nature and unexpected plot twists, would be ecstatic to know that the third season of Chef Swap at the Beach is due to premiere on August 17. More information about the show and the current season’s winners can be found here.

In the world of lifestyle and travel, culinary shows are a dime a dozen. But what sets Chef Swap at the Beach apart is not only the riveting drama that unfolds, but also the series successfully showcases the eccentric and bustling locale that is Myrtle Beach. From its sandy shores to the busy kitchens, viewers get a taste of the city, whetting their appetite for more.

Myrtle Beach: An Emerging Culinary Destination

‘Chef Swap at the Beach’ has considerably increased the footfall to Myrtle Beach, with locals and visitors, alike, becoming enthusiastic to explore its thriving culinary scene. The city, with its deep blue expanse of sea, sandy beaches and now, a prestigious award-winning culinary show, has proven it’s more than just another seaside vacation spot – it’s the place to be for those seeking culinary adventures.

Article written by HERE News

Author: STAFF HERE MYRTLE BEACH

The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.