Myrtle Beach, December 22, 2025
Crave Italian Oven & Bar is celebrating significant economic growth with the announcement of its third location in Myrtle Beach. The new restaurant, set to open in SayeBrook Town Center, will further enhance the community’s vibrant dining scene and contribute to local job creation. This expansion not only reflects the restaurant’s ongoing success but also signals a robust business environment in the Grand Strand area, driven by private sector investments and community resilience.
Myrtle Beach Thrives: Crave Italian Oven & Bar’s Expansion Signals Robust Economic Growth
The spirit of entrepreneurial innovation continues to flourish in Myrtle Beach, as a local culinary favorite, Crave Italian Oven & Bar, announces the upcoming launch of its third location. This expansion is a testament to the resilience and vision of Myrtle Beach small business owners and represents a significant positive development for the region’s economic growth and community insights. Set to open in spring 2027 in SayeBrook Town Center, this new venture by Crave Italian Oven & Bar underscores the dynamic business environment fostered in the Grand Strand.
Such private sector investments are vital catalysts for local economies, demonstrating confidence in the area’s future and creating new opportunities for residents. The decision by Crave Italian Oven & Bar to expand its footprint reflects a commitment to serving the growing needs of the Myrtle Beach community while contributing to job creation and sustained prosperity. These expansions are not just about new dining options; they are about strengthening the fabric of local commerce and providing avenues for personal achievement and community engagement.
Crave Italian Oven & Bar: A Local Success Story Expands
Crave Italian Oven & Bar, already a popular local Italian restaurant, is expanding with a third location in the Myrtle Beach area. This new restaurant, to be known as Crave Italian Oven & Bar South Strand, is scheduled to open in spring 2027. It will be situated in SayeBrook Town Center, a developing residential and commercial hub for the Myrtle Beach South Strand. This strategic move positions the restaurant to serve an expanding population base and growth area within the Grand Strand.
The new establishment will continue Crave’s tradition of offering wood-fired cuisine and a curated wine selection, which have become hallmarks of its dining experience. This commitment to quality and a distinctive culinary offering has been a key factor in its success, building a loyal customer base across its existing Myrtle Beach and North Myrtle Beach locations.
SayeBrook Town Center: A Hub for Opportunity
The choice of SayeBrook Town Center for Crave Italian Oven & Bar’s third location highlights the area’s increasing prominence as a commercial and residential nexus. SayeBrook Town Center, described as a new residential and commercial hub, is strategically located near the intersection of Highway 544 and Highway 17 Bypass, which is central to a significant population and growth corridor. The area is envisioned as a hybrid lifestyle center, designed to attract customers and visitors from across the South Strand for decades to come.
This center is not merely a collection of stores; it is a master-planned community encompassing 730 acres, featuring a mix of retail and restaurants, including national retailers like Target, Marshalls, and ULTA beauty, alongside local businesses. Notably, the new Crave location will be situated near the new Trader Joe’s store, which opened in September 2025, further solidifying SayeBrook as a significant destination. The thoughtful design, with a Lowcountry village architectural style, excellent visibility, and ample parking, contributes to a welcoming and accessible environment for businesses and patrons alike.
Fueling Economic Growth and Job Creation
The expansion of a successful Myrtle Beach SC business like Crave Italian Oven & Bar plays a crucial role in local economic growth. Each new establishment creates jobs, not just within the restaurant itself, but also through its supply chain, affecting local producers, distributors, and service providers. Such private investments lead to increased consumer spending, contributing to a positive ripple effect throughout the broader economy.
The hospitality sector is a significant employer in Horry County, with 24 percent of jobs being hospitality-based. New restaurants, by expanding the dining options available, further stimulate tourism, which is the largest industry sector in the Grand Strand. Visitors to the Myrtle Beach area spent $13.2 billion in 2024, a figure that continues to rise, and expansions like Crave’s contribute to this vital economic engine. Furthermore, tax revenues generated by visitor spending support public services, schools, and infrastructure, allowing property taxes to remain lower for residents.
The Spirit of South Carolina Entrepreneurs
The journey of Crave Italian Oven & Bar from a single location to a multi-site enterprise exemplifies the spirit of South Carolina entrepreneurs. Their determination, ability to innovate with offerings like wood-fired cuisine, and dedication to customer experience are key drivers of success. The local business landscape in Myrtle Beach is dynamic, with entrepreneurs demonstrating remarkable resilience and adaptability to economic shifts and evolving consumer demands.
Success stories like Crave’s highlight the benefits of a business environment that encourages private investment and allows enterprises to grow and thrive. Such growth is often built on strong community ties, a commitment to quality, and the pursuit of excellence, contributing positively to the overall community insights and quality of life in Myrtle Beach.
Conclusion: Investing in Myrtle Beach’s Future
The planned opening of Crave Italian Oven & Bar’s third location in SayeBrook Town Center by spring 2027 is a clear indicator of a flourishing local economy and the enduring strength of Myrtle Beach small business. It represents more than just a new restaurant; it signifies job creation, increased private investment, and a deepening of the community’s culinary offerings. As Myrtle Beach continues to experience significant economic growth, it is the proactive and innovative spirit of businesses like Crave that truly drive prosperity and enhance the vibrant lifestyle of the region.
We encourage residents and visitors alike to continue supporting local businesses and stay engaged in the exciting economic future of Myrtle Beach, contributing to a thriving community for all.
Frequently Asked Questions
- What is the name of the restaurant expanding in Myrtle Beach?
- The restaurant expanding in Myrtle Beach is Crave Italian Oven & Bar.
- Where will the new Crave Italian Oven & Bar location be?
- The new Crave Italian Oven & Bar location will be in SayeBrook Town Center.
- When is the new Crave Italian Oven & Bar location expected to open?
- The new Crave Italian Oven & Bar location is expected to open in spring 2027.
- What features will the new Crave Italian Oven & Bar location offer?
- The new Crave Italian Oven & Bar location will offer wood-fired cuisine and a curated wine selection.
- What is SayeBrook Town Center?
- SayeBrook Town Center is a new residential and commercial hub for the Myrtle Beach South Strand.
- What is the significance of this expansion for Myrtle Beach?
- This expansion is a significant positive development for the region’s economic growth and community insights, demonstrating confidence in the area’s future and creating new opportunities for residents.
Key Features of Crave Italian Oven & Bar’s Expansion
| Feature | Details |
|---|---|
| Restaurant Name | Crave Italian Oven & Bar |
| New Location | SayeBrook Town Center |
| Opening Date | Spring 2027 |
| Location Type | Third location in the Myrtle Beach area |
| Culinary Offerings | Wood-fired cuisine, curated wine selection |
| Nearby Landmark | Near the new Trader Joe’s store |
| Impact | Contributes to Myrtle Beach’s economic growth and community development |
Deeper Dive: News & Info About This Topic
HERE Resources
New Brewery Set to Transform Myrtle Beach Hospitality Scene
Myrtle Beach – The Perfect Romantic Getaway this Valentine’s Day
Grand Strand Restaurant Scene Flourishes in 2024
Crave Italian Oven and Bar to Relocate in Myrtle Beach
A Craving for Italian
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
