Myrtle Beach, SC, January 9, 2026
The Greg Rowles Legacy Theatre in Myrtle Beach is making waves in the local entertainment scene with its innovative show, ‘Music and Memories.’ This unique live musical celebration brings together a variety of performers and genres, fostering community engagement while celebrating the arts. With a commitment to delivering a distinctive nightly experience, the theatre exemplifies how personal initiative can enhance the cultural fabric of the area, contributing to both social and economic vitality.
Myrtle Beach: “Music and Memories” Ignites Local Entertainment Scene
Experience a unique live musical celebration at the Greg Rowles Legacy Theatre, showcasing personal initiative and community spirit.
Myrtle Beach, SC, a vibrant hub of activity, continues to foster a dynamic environment where individual initiative and private enterprise contribute significantly to the local culture. The arts community, a cornerstone of this spirit, thrives through dedicated venues and passionate individuals. Among these, the Greg Rowles Legacy Theatre stands out as a testament to personal vision and a commitment to providing exceptional entertainment, enriching the experiences available for both residents and visitors on the Grand Strand.
The establishment of such a theatre underscores the power of local leadership in shaping community offerings. Rather than relying solely on large-scale public initiatives, private ventures like the Greg Rowles Legacy Theatre demonstrate how focused efforts can lead to the creation of world-class attractions, drawing attention and contributing to the area’s economic vitality. This blend of individual achievement and responsive community engagement helps cultivate a thriving cultural landscape in Myrtle Beach, SC.
The Vision Behind the Legacy
The Greg Rowles Legacy Theatre is the realization of a lifelong dream for its founder, Greg Rowles, whose extensive career in entertainment spans decades. Raised in a musical family, Rowles began performing at an early age, developing his skills as a vocalist and multi-instrumentalist. His career highlights include performing at Opryland USA, being named “Male Vocalist of the Year” on “Star Search,” and gracing stages from the Grand Ole Opry to the Vatican. After 22 seasons starring at The Alabama Theatre in Myrtle Beach, Rowles embarked on this new venture, driven by a mission to create memorable moments for his audience. This personal initiative exemplifies how entrepreneurial spirit can elevate the local entertainment landscape, offering diverse options for community choice in leisure activities.
A Spectacle of “Music and Memories”
The theatre’s flagship production, “Music and Memories,” is a live musical celebration renowned for its world-class singers and musicians. It is described as a “one-of-a-kind spectacle” that delivers an immersive experience. The show distinguishes itself by offering a unique performance nightly, with ever-changing song selections and ad-libbing by the cast. This dynamic format keeps the experience fresh for returning patrons, reflecting a commitment to ongoing innovation in entertainment.
Celebrating Diverse Musical Genres
The “Music and Memories” show takes audiences on a nostalgic journey, celebrating various musical genres, including Classic Rock, Gospel, TV Theme Song Tributes, Country, Oldie Goldies, and a dedicated Beach Music section. Beyond just performing the songs, the production also shares the stories and context behind them, enriching the audience’s appreciation. This diverse repertoire caters to a wide range of tastes, ensuring broad appeal within the Myrtle Beach community and among its visitors.
World-Class Talent and Technical Excellence
The calibre of talent at the Greg Rowles Legacy Theatre is a significant draw. The cast features accomplished performers such as Jason Cox and Christine Cox, alongside other featured singers like Tiffany St.Clair and Cyndi Wheeler. The live band, directed by Kenny Duncan on guitar, includes Mark Perry on saxophone, clarinet, flute, and guitar; George Hyde Sr. on bass; Jerry Layne on piano; and Bill Hein on percussion. This ensemble’s professionalism and passion are central to the show’s success. Furthermore, the theatre employs state-of-the-art sound and light production, complemented by a video wall, to create a truly immersive visual and auditory experience for its 800-seat audience.
Community Engagement Through the Arts
Beyond entertainment, the Greg Rowles Legacy Theatre fosters a strong sense of community. The intimate setting and interactive nature of the show make audiences feel like part of the “Legacy Family,” creating cherished memories and connections. Such venues serve as vital centers for civic involvement, encouraging social interaction and strengthening the local identity of Myrtle Beach, SC. The theatre also demonstrates a commitment to broader community appreciation by offering discounts for military personnel and first responders, as well as special promotions for families during the summer, highlighting its dedication to making quality entertainment accessible to many.
Supporting Local Culture and Economic Vibrancy
The presence of a thriving live entertainment venue like the Greg Rowles Legacy Theatre contributes significantly to the economic and cultural landscape of the Grand Strand. It provides employment for artists and technical staff and attracts tourism, which in turn supports other local businesses. This private investment in the arts complements broader efforts in Myrtle Beach to enhance its cultural offerings, such as municipal discussions around other downtown performing arts venues. The success of enterprises driven by personal initiative, like the Greg Rowles Legacy Theatre, showcases a model for sustainable community growth through cultural enrichment. These contributions highlight the benefit of local leadership and private partnerships in expanding the array of high-quality experiences available to the community.
The “Music and Memories” show at the Greg Rowles Legacy Theatre is more than just a performance; it is a celebration of talent, dedication, and community spirit. It serves as a prime example of how individual achievement and private ventures can enrich the cultural fabric of Myrtle Beach, SC. By providing a platform for world-class artists and fostering a welcoming atmosphere, the theatre strengthens local pride and offers compelling reasons for both residents and visitors to engage with the vibrant arts scene.
We encourage everyone to experience the unique blend of nostalgia, music, and community warmth offered by “Music and Memories.” Supporting local arts venues directly contributes to the ongoing cultural vitality and economic prosperity of our beloved Myrtle Beach, SC. Engage with our local events and discover the rich experiences that define our community.
Frequently Asked Questions about “Music and Memories”
What is the “Music and Memories” show?
The “Music and Memories” show at the Greg Rowles Legacy Theatre is a live musical celebration known for its world-class singers and musicians. It is described as a “one-of-a-kind spectacle” and offers a nostalgic journey through various musical genres.
Where is the Greg Rowles Legacy Theatre located?
The Greg Rowles Legacy Theatre is located at 701 Main Street, North Myrtle Beach, SC 29582.
What genres of music are featured in “Music and Memories”?
The show celebrates all genres of music, including Classic Rock, Gospel, TV Theme Song Tribute, Country, Oldie Goldies, and a Beach Music section.
Who are some of the performers in the “Music and Memories” show?
The cast includes Greg Rowles, Jason Cox, Christine Cox, Tiffany St.Clair, Cyndi Wheeler, and a live band with Kenny Duncan (Music Director, Guitar), Mark Perry (Saxophone, Clarinet, Flute, Guitar), George Hyde Sr. (Bass), Jerry Layne (Piano), and Bill Hein (Percussion).
How long is the “Music and Memories” show?
The “Music and Memories” show is approximately 2.5 hours long.
What makes the “Music and Memories” show unique?
The show is known for its intimate setting and interactive format, making audiences feel like part of the “Legacy Family.” It changes every single night with ever-changing song selections and ad-libbing by the cast. It also features state-of-the-art sound and light production with a video wall.
Key Features of “Music and Memories” at Greg Rowles Legacy Theatre
| Feature | Description |
|---|---|
| Show Title | “Music and Memories” |
| Venue | Greg Rowles Legacy Theatre |
| Location | 701 Main Street, North Myrtle Beach, SC 29582 |
| Show Type | Live musical celebration, “one-of-a-kind spectacle” |
| Performers | World-class singers and musicians, including Greg Rowles, Jason Cox, Christine Cox, and a live band |
| Musical Genres | Classic Rock, Gospel, TV Theme Song Tribute, Country, Oldie Goldies, Beach Music, and more |
| Show Duration | Approximately 2.5 hours |
| Unique Aspects | Intimate setting, interactive with audience, changes every single night, state-of-the-art sound/lights/video wall |
| Awards | Voted WMBF’s ‘Best Show of the Grand Strand’ in 2024 |
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
