Myrtle Beach, SC, January 26, 2026

The Market Common in Myrtle Beach is buzzing with a vibrant calendar of events highlighting local culture and connections. From live music to engaging activities, this January fosters a strong sense of community while showcasing the positive impact of tourism on the local economy. With various happy hour specials and interactive programs, residents and visitors are invited to partake in diverse entertainment options offered daily and throughout the weekends.

Myrtle Beach, SC –

Myrtle Beach Buzzes with Community & Culture at The Market Common

Embrace the vibrant energy of Myrtle Beach SC events as The Market Common hosts a dynamic calendar of daily and weekly activities this January, fostering local connections and celebrating individual achievement through diverse offerings. From live music to engaging social events, the community thrives on these opportunities for engagement.

The spirit of local initiative is palpable in Myrtle Beach, where venues like The Market Common serve as vital hubs for community interaction. These organized events not only provide entertainment but also highlight the power of private enterprise and local leadership in enriching the lives of residents and visitors alike. When individuals and businesses take the lead in crafting these experiences, it often results in a more responsive and engaging local culture, proving that a proactive community can flourish through self-organized endeavors and reduced bureaucratic hurdles that might otherwise slow such vibrant activity. The positive impact of tourism on the Grand Strand, which includes Myrtle Beach, is substantial, supporting businesses, jobs, and public services while enhancing the quality of life for residents and visitors. In 2024, visitors spent $13.2 billion in the Myrtle Beach area, a 5.3 percent increase from the previous year, with the total economic impact of tourism exceeding $26 billion when accounting for indirect effects.

Weekend Delights and Daily Happenings

Throughout January 2026, The Market Common is a focal point for activity, offering a range of events designed to appeal to various interests. Weekends, in particular, invite relaxation and socializing with ongoing Weekend Happy Hour specials available at multiple establishments. For instance, P.F. Chang’s offers Happy Hour all day, every day, while Dirty Don’s Oyster Bar & Grill features specials on Saturdays and Sundays from 1 PM to 3 PM. 810 Bowling & Billiards and Crepe Creation Cafe also host Weekend Happy Hour, providing options for diverse preferences. Sunday revelers can also enjoy special offers at Co Sushi.

Sunday, January 25th, presents an opportunity for enjoyment with $5 Bloody Mary & Mimosas available all day at Travinia Italian Kitchen & Wine Bar. This initiative reflects a focus on offering appealing individual choices within the local marketplace. Beyond these specific weekend highlights, many establishments within The Market Common provide ongoing happy hour deals, featuring specials on domestic beers, spirits, wines, and appetizers. Tupelo Honey, for example, offers its “Hoot & Holler” Happy Hour Monday through Friday from 4 PM to 6 PM, including half-off starters and $5 well spirits.

Mid-Week Merriment and Artistic Expressions

The momentum continues into the weekdays, ensuring that the community remains vibrant every day. Weekday Happy Hour is a recurring feature across The Market Common, providing opportunities for after-work unwinding and casual gatherings. These consistent offerings underscore the dedication of local businesses to provide accessible and enjoyable experiences for residents and visitors throughout the week.

Monday, January 26th, is set to be a highlight with several engaging events. Music enthusiasts can enjoy ‘Day Kelly – Jazz’ at Crepe Creation Cafe from 6 PM to 9 PM, featuring jazz instrumentals and vocals. This performance exemplifies how local venues support individual artistic talent and provide cultural enrichment. Following this, the competitive spirit can thrive at ‘Jukebox Bingo’ from 7 PM to 9 PM at 810 Billiards & Bowling. Participants can win gift cards by filling their bingo cards using songs from specific genres or eras.

Embracing Diverse Entertainment

Beyond musical performances and interactive games, The Market Common also caters to film lovers. On Monday, January 26th, ‘Mystery Movie Monday – GTC Theaters’ offers an intriguing cinematic experience, inviting attendees to enjoy a film without prior knowledge of its title. This type of event adds an element of surprise and encourages spontaneous community engagement, a hallmark of flexible and innovative local programming. These varied entertainment options demonstrate how local organizers foster a diverse cultural landscape, catering to a wide array of personal preferences and interests.

Other ongoing entertainment options frequently found in Myrtle Beach include live music, karaoke nights, and special game day promotions at various establishments. These offerings reflect the responsiveness of local businesses to community desires, creating spaces where individuals can pursue their interests and connect with others. The 50th Annual Hotel Motel Restaurant Supply Show is scheduled to take place at the Myrtle Beach Convention Center from January 27 to January 29, 2026, serving as a trade show for the hospitality industry. Additionally, the Coastline Classic, a competitive volleyball event, is set for January 31 to February 1, 2026.

Community Growth Through Engagement

The consistent schedule of events at The Market Common exemplifies a community that values both individual enjoyment and collective gathering. Such robust event calendars are often the result of collaborative efforts between local businesses, community leaders, and motivated individuals. This synergy reduces the need for extensive bureaucratic oversight and allows for quicker adaptation to community interests. The array of cultural, social, and entertainment options reinforces Myrtle Beach as a dynamic destination where civic innovation and personal initiative drive growth. The economic impact of such events is significant; for every $1 invested in tourism-related advertising campaigns on the Grand Strand, $20 in local taxes and $143 in direct spending are generated. The Horry County Hospitality Fee generated approximately $59.3 million in tax collections in 2024.

Myrtle Beach continues to build positive momentum as a thriving and welcoming place for both living and visiting, demonstrated by its strong tourism performance and economic impact. The expansion of facilities like the Park & Sports Complex further enhances recreational opportunities and fosters community spirit.

Conclusion

As January unfolds, The Market Common in Myrtle Beach stands as a testament to vibrant community life, offering a diverse array of events that cater to every taste. From daily happy hours to unique musical performances and engaging bingo nights, these opportunities are a direct result of local businesses and individuals taking the initiative to create a thriving environment. We encourage everyone to explore these local events, support our community’s entrepreneurial spirit, and contribute to the ongoing growth and vitality of South Carolina gatherings in Myrtle Beach. Your participation not only enriches your own experience but also strengthens the fabric of our cherished community. Stay informed about Myrtle Beach SC events and continue to engage with the innovative spirit that makes our area special.

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Author: STAFF HERE MYRTLE BEACH

The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.