Myrtle Beach, South Carolina, December 19, 2025
News Summary
Myrtle Beach, South Carolina, has launched an innovative initiative called ‘Matador House’ that features eight diverse creators in residence. This month-long project focuses on exploring the local culture, gastronomy, and attractions through the lens of creativity. With exclusive content showcasing Myrtle Beach’s stunning coastlines and unique experiences available on the Matador Network, the residency aims to change the tourism narrative by providing relatable stories and genuine connections between creators and potential visitors, inviting all to experience the magic of Myrtle Beach.
Myrtle Beach Launches Matador House: A Groundbreaking Creator Residency Showcasing Local Culture and Diversity
Exciting things are happening in Myrtle Beach, South Carolina! On December 18, 2025, the city kicked off an exhilarating initiative called “Matador House: Creators in Residency Myrtle Beach.” This project brings together eight vibrant and diverse creatives for a month-long residency that dives deep into the heart and soul of Myrtle Beach.
The main goal of this residency is to showcase the unique experiences of the selected creators, including video producers, food enthusiasts, artists, and adventure seekers. Each of them embarked on personal projects that explore the many different facets of this beautiful coastal destination.
Exclusive Content Galore
For those eager to see what these talented individuals create, worry not! Exclusive content from their residency will be available on the Matador Network, which is known for its focus on authentic storytelling in travel marketing. This is a fantastic opportunity for viewers to get a firsthand look into the various projects developing right under the sun in Myrtle Beach.
Throughout the residency, the creators lived together for 30 days, culminating in lots of fun collaborations while they pursued their own personal passions. As a result, fans are in for a treat as the content produced features stunning shots of Myrtle Beach’s coastline, exciting activities, and the rich local culture that makes this area so special.
A Fresh Take on Tourism
One of the primary aims of this residency is to offer a more authentic perspective on tourism. Instead of relying on traditional marketing strategies that can often feel polished and scripted, Matador House strives to present relatable and real content that connects creators with their audiences. This refreshing approach is bound to resonate with potential visitors.
Among the many highlights from the creators’ projects, Haley Paez took a deep dive into the culinary scene by documenting her fishing adventure for black drum and redfin. This not only showcases her love for food but also emphasizes local culinary experiences that visitors can enjoy. Meanwhile, Colby Eubanks went old-school with a retro-style documentary titled “Good Morning Grand Strand,” showcasing iconic spots across the region.
Spotlight on Local Attractions
During their month-long stay, the creators visited popular attractions like Ripley’s Crazy Golf, Crazy Sister Marina, and Winna’s Kitchen. Each of these visits brought to light the unique charm of Myrtle Beach and its welcoming atmosphere. The residency aims not only to tempt travelers with eye-catching visuals but also to reflect the area’s rich cultural diversity.
Connecting with Travelers
As part of a more extensive strategy to evolve how travel destinations market themselves in our digital age, Visit Myrtle Beach closely supports this residency. The feedback so far has been positive, with many potential travelers reporting feeling inspired to visit Myrtle Beach after viewing the content produced during the residency. By focusing on real experiences and stories, this initiative seeks to present Myrtle Beach as not just another vacation spot, but as a place that truly captures the essence of outdoor adventure, relaxation, and cultural experiences.
A Trend Toward Creator-Driven Travel Content
It’s evident that Matador House signifies a growing trend toward creator-driven travel content, providing a personal way for these creators to engage with potential travelers. By showcasing Myrtle Beach’s stunning natural beauty, delicious food, and thrilling activities in a relatable manner, the project offers a fresh perspective that is bound to attract visitors from all walks of life.
So, if you’re looking for a dose of creativity and authentic storytelling, keep an eye on the exciting developments emerging from this groundbreaking residency in Myrtle Beach!
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Additional Resources
- PR Newswire: Matador House Creators in Residency Myrtle Beach
- Travel and Tour World: New Creator Residency Series Showcases Myrtle Beach
- PR Newswire: Matador Network Launches Matador House
- Net Influencer: Travel Publisher Matador Tests Creator House
- Wikipedia: Myrtle Beach
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
