Myrtle Beach, October 19, 2025
News Summary
The Myrtle Beach Jazz Festival is moving to the old Myrtle Square Mall site in 2025, expanding its capacity to welcome around 10,000 attendees. This free event will feature local and national jazz artists, food vendors, and improved access for festival-goers. Organizers are enthusiastic about the new venue’s potential and the festival’s growth, with plans to introduce an admission fee in the following year to ensure sustainability.
Myrtle Beach
The Myrtle Beach Jazz Festival is set to take place from October 17 to October 19, 2025, at a new location that aims to accommodate a larger audience. This year marks the festival’s ninth annual occurrence, with the venue relocating from Charlie’s Place to the spacious old Myrtle Square Mall site, positioned between Kings Highway and Oak Street. Organizers are anticipating a record attendance of around 10,000 visitors.
The festival is free to attend, although donations are welcomed to help cover costs associated with the event. Festival-goers are encouraged to bring their own chairs or towels for comfort during performances, which will feature a mix of local and national jazz artists across the three-day event.
Festival Line-Up
The festival schedule boasts a variety of performances, starting with an exciting opening night featuring saxophonist Darryl Murrill, trombone master Hank Bilal, and headliner Paula Atherton. Following this, Saturday will see artists including the Jeff Dimaio Trio, Karlton Jones, and headliner Kayla the Love Note. Local acts such as the Tru Sol Band and D.S. Wilson will round out the festival on Sunday, with host Jazmin “Dr. Jaz” Ghent closing the event.
Improved Access and Space
This year, the festival is benefitting from enhanced access and logistics, including on-site parking and adequate space for attendees to dance. The new venue at the former Myrtle Square Mall site has historical significance, previously being used for various community events, creating a familiar atmosphere for locals.
The festival aims to promote cultural exchange through music, solidifying its status as a significant event in the Grand Strand’s fall social calendar. Festival President and CEO Mickey James has indicated plans to begin charging for admission starting in 2026, a move designed to ensure the sustainability and growth of the festival in the future.
Culinary and Local Offerings
The event runs from noon each day, featuring an extensive array of vendors offering food, drink, and local products, ensuring that visitors have a variety of choices to enhance their festival experience. Enthusiasm has been expressed by both locals and visitors, who appreciate the better sightlines and ample space available for dancing and enjoying the performances.
Conclusion
With its new venue, extensive lineup of performers, and plans for future growth, the Myrtle Beach Jazz Festival is poised to create an unforgettable experience for all participants, contributing to the area’s vibrant cultural landscape.
FAQ
When is the Myrtle Beach Jazz Festival taking place?
The Myrtle Beach Jazz Festival is taking place from October 17 to October 19, 2025.
Where is the festival being held?
The new venue is located at the old Myrtle Square Mall site, between Kings Highway and Oak Street.
How much does it cost to attend the festival?
The festival is free to attend, and donations are welcomed to help cover costs associated with the event.
What can attendees expect at the festival?
Attendees can expect live performances from both local and national jazz artists, food vendors, and space for dancing.
Key Features
| Feature | Details |
|---|---|
| Date | October 17 – October 19, 2025 |
| Location | Old Myrtle Square Mall Site, between Kings Highway and Oak Street |
| Attendance Expectation | Around 10,000 visitors |
| Admission Cost | Free, donations welcomed |
| Performers | Local and national jazz artists including Paula Atherton, Kayla the Love Note, and more |
| Event Timing | Noon each day |
| Vendor Offerings | Food, drink, and local products |
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Additional Resources
- WFXB News
- Wikipedia: Jazz festival
- Myrtle Beach Online
- Google Search: Myrtle Beach Jazz Festival
- My Horry News
- Encyclopedia Britannica: Jazz music
- PR Newswire
- Google News: Myrtle Beach Jazz Festival

Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.


