Myrtle Beach, South Carolina, January 3, 2026
Myrtle Beach is preparing for a significant leadership change as Mark Crew, a long-time city spokesperson, takes over as mayor after defeating incumbent Brenda Bethune. The swearing-in ceremony is scheduled, marking a pivotal moment for the coastal community. Crew’s experience in municipal affairs positions him uniquely to address the city’s challenges and aspirations as residents look forward to a new chapter in governance.
Myrtle Beach Anticipates New Mayoral Leadership
Myrtle Beach, South Carolina – The city of Myrtle Beach is poised for a significant leadership transition as Mark Crew, a long-serving city spokesperson, is scheduled to be sworn in as mayor on Tuesday, January 13, 2026. This follows his victory in the November mayoral election, where he defeated incumbent Mayor Brenda Bethune. The upcoming swearing-in marks a new chapter for the coastal community, as the responsibilities of civic leadership pass from one hand to another, a quiet but profound moment in the life of a city.
The election of Mark Crew represents a pivotal shift in the city’s governance, bringing a familiar figure from the administrative side into the executive office. His prior experience as the city’s spokesperson has afforded him a unique vantage point into the workings of municipal affairs and the concerns of the populace. Such a transition, while a routine occurrence in the democratic process, carries with it the hopes and expectations of residents for the continued prosperity and mindful stewardship of their shared home. The change in leadership reflects the ongoing dialogue between a community and its elected representatives, a fundamental aspect of civic life.
The Path to Leadership
Mark Crew’s journey to the mayoral seat culminated in the November election, where he secured the position by overcoming the challenge of the sitting mayor. The electoral process itself is a testament to the enduring principles of self-governance, allowing citizens to voice their collective will concerning the direction and priorities of their local government. The period following an election and preceding an inauguration is often characterized by a measured anticipation, as the incoming administration prepares to undertake its duties and the community reflects on the decisions made at the ballot box. This interval provides an opportunity for continuity planning and the thoughtful transfer of institutional knowledge, ensuring that the essential functions of the city proceed without interruption.
The office of mayor, in any community, carries the weight of myriad responsibilities—from guiding policy and managing public resources to serving as the visible embodiment of the city’s aspirations. It requires a steady hand, a discerning mind, and an understanding of the intricate balance between progress and preservation. For Myrtle Beach, a city known for its vibrant tourism and coastal charm, the role is particularly vital in navigating the complexities of economic development, environmental stewardship, and the daily welfare of its citizens.
Reflecting on Civic Transitions
A change in mayoral leadership is more than a mere administrative adjustment; it is an event that touches the lives of many. It speaks to the enduring nature of civic engagement, where individuals dedicate themselves to public service, guided by a sense of duty and a vision for their community. The quiet act of an oath being taken, of a new leader stepping forward, symbolizes the continuous renewal of democratic ideals. It is a moment for residents to contemplate the collective journey of their city, recognizing that leadership is a shared endeavor, built upon trust and a common purpose. As the day of the swearing-in approaches, the city prepares not just for a new mayor, but for a renewed commitment to the principles of good governance and community well-being, an ongoing narrative in the life of any town.
Frequently Asked Questions (FAQ)
What is the latest news regarding Myrtle Beach’s mayoral seat?
Myrtle Beach has a new leader as longtime city spokesperson Mark Crew won the mayoral seat in November, defeating incumbent Mayor Brenda Bethune. He is expected to be sworn in on Tuesday, January 13, 2026.
Who won the mayoral election in Myrtle Beach?
Longtime city spokesperson Mark Crew won the mayoral seat in Myrtle Beach.
When is Mark Crew expected to be sworn in as Mayor of Myrtle Beach?
Mark Crew is expected to be sworn in as Mayor of Myrtle Beach on Tuesday, January 13, 2026.
Who did Mark Crew defeat in the mayoral election?
Mark Crew defeated incumbent Mayor Brenda Bethune in the November mayoral election.
Key Features of the Myrtle Beach Mayoral Transition
| Feature | Description |
|---|---|
| Incoming Mayor | Mark Crew |
| Previous Role of Incoming Mayor | Longtime City Spokesperson |
| Outgoing Mayor | Brenda Bethune |
| Election Month | November |
| Swearing-in Date | Tuesday, January 13, 2026 |
| Location | Myrtle Beach, South Carolina |
Deeper Dive: News & Info About This Topic
HERE Resources
Carolina Forest Grapplers Compete in Shark Duals
Coastal Carolina University Enhances Campus Facilities
Horry-Georgetown Technical College Appoints New Academic Leader
Cornhole Championship Ignites Myrtle Beach’s Community Spirit
Myrtle Beach Celebrates New Year with Community Events
Free Children’s Program at L.W. Paul Living History Farm
Myrtle Beach Welcomes the New Year with Vibrant Events
Unveiling the Winter Charm of Myrtle Beach
Chanticleers Fall to Eagles in Overtime Clash
Wisconsin Lutheran Wins Beach Ball Classic Championship
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
