News Summary
Myrtle Beach, South Carolina, has been identified as the most searched beach in the U.S. for 2025, leading interest in hotels and attractions across 18 states. This popularity highlights the city’s status as a premier travel destination, drawing over 18 million tourists annually. The region is characterized by its family-friendly appeal and diverse activities, further solidified by investments in tourism infrastructure and year-round offerings for visitors.
Myrtle Beach, South Carolina, has emerged as the most searched beach in the United States for 2025, according to a recent study conducted by PrivacyJournal. This coastal city leads the interest in online searches related to “hotels” and “things to do” in 18 states, including significant regions such as New England, the Midwest, and the South. The findings reinforce Myrtle Beach’s growing status as a premier travel destination.
The study analyzed search data from 100 popular beaches across the U.S. and revealed that Myrtle Beach significantly outperformed its competitors. Other notable beaches in this study include Clearwater Beach in Florida, which topped search rankings in nine states, and Virginia Beach in Virginia, leading search interest in eight states. The consistent online interest showcases Myrtle Beach’s broad appeal and attraction.
According to the Myrtle Beach Chamber of Commerce, the city welcomes over 18 million tourists annually, highlighting its attraction for vacationers from varied demographics. The rapid population increase in Horry County, which has nearly doubled over the past decade, reflects a burgeoning influx of new residents drawn by the prosperous tourism industry. The tourist flow contributes to the region’s economic growth and vitality.
Major tourist attractions in Myrtle Beach include the Myrtle Beach Boardwalk, Broadway at the Beach, and various dinner theaters. These destinations cater to both thrill-seekers and families, offering a wide range of activities and entertainment options. The report from TripAdvisor also confirms Myrtle Beach’s ranking as the No. 1 Beach Destination for summer travel in 2025, further solidifying its success as a tourism hotspot.
Stuart Butler, president of Visit Myrtle Beach, noted that the area is characterized by its family-friendly appeal, a diverse range of offerings, and vibrant atmosphere. This combination contributes to the city’s rising popularity among both domestic and international visitors. The scenic coastline, extensive activities available, and ongoing investments in tourism infrastructure have played pivotal roles in Myrtle Beach’s ascent as a top beach destination.
Myrtle Beach is no longer a seasonal getaway; instead, it has evolved into a year-round destination, attracting a steady flow of tourists throughout the year. It appeals not only to beach lovers but also to those seeking diverse recreational opportunities. This transformation is evident as the city also sees an increase in international visitors, further enhancing its status on the global travel stage.
Family-centered attractions such as water parks and amusement parks significantly bolster Myrtle Beach’s reputation as a favored location for multigenerational vacations. Families seeking entertainment and recreation can find abounding options suited to all ages, making it a viable choice for reunions and holidays.
Investments in lodging options are a critical component of Myrtle Beach’s tourism strategy. Accommodations range from budget hotels to luxury resorts, ensuring there are options for every type of traveler. The continuous improvement in visitor amenities and facilities contributes positively to the overall tourist experience, inviting return visits.
Myrtle Beach remains committed to welcoming a diverse array of visitors, providing both relaxation and adventure. As the Grand Strand area has a long-standing history as a staple of American tourism, its popularity continues to grow, adapting to the changing desires of beachgoers and evolving trends within the travel industry.
In conclusion, Myrtle Beach’s recognition as the most searched beach and premier travel destination for 2025 underscores its appeal as a vibrant, family-friendly locale. The combination of natural beauty, diverse activities, and significant investments in tourism infrastructure makes it a captivating choice for many travelers in the coming years.
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Additional Resources
- Travel and Tour World
- Myrtle Beach Online
- WPDE News
- Encyclopedia Britannica: Myrtle Beach
- WBTW News
- Google Search: Myrtle Beach
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
