Myrtle Beach, SC, January 2, 2026
The recent $57 million sale of Latitude at the Commons highlights the resilience of Myrtle Beach’s real estate market. This transaction underscores confidence in the region’s economic fundamentals and the ongoing demand for multifamily properties. The local multifamily sector shows robust investment activity, with a significant increase in apartment demand and occupancy rates. Myrtle Beach remains an attractive option for residents and investors alike, setting a positive trajectory for economic growth in the community.
Myrtle Beach, SC – The dynamic real estate market in Myrtle Beach, SC, continues to demonstrate its resilience and appeal for strategic investment, as evidenced by the recent transaction involving Latitude at the Commons. This significant sale underscores the ongoing confidence in the region’s economic fundamentals and the opportunities it presents for both investors and residents.
The transaction highlights the robust nature of the local multifamily sector, a key indicator of economic vitality. Such activity reflects a marketplace where private capital is actively engaged, contributing to the growth and development of housing infrastructure that serves the expanding community. It’s a testament to the entrepreneurial spirit that drives investment, adapting to market demands and fostering an environment conducive to continued progress.
Private Investment Fuels Community Growth in Myrtle Beach
Houston-based ApexOne Investment Partners recently completed the sale of Latitude at the Commons, a substantial 288-unit garden-style multifamily property located in Myrtle Beach, South Carolina. The property changed hands for a reported $57 million. This transaction, announced on January 2, 2026, with the sale closing on December 22, 2025, signifies a notable event in the Myrtle Beach SC business landscape.
The Latitude at the Commons community, originally developed by Trammell Crow Residential in 2009, is situated at 2222 Crow Lane. This Class-A workforce housing community features a variety of living spaces, including one, two, and three-bedroom units, with sizes ranging from 780 to over 1,260 square feet. The undisclosed buyer steps into ownership of a well-established property that has been recognized for resident satisfaction and customer service.
Amenities and Strategic Location Enhance Property Value
The appeal of Latitude at the Commons extends beyond its unit count, offering residents a comprehensive suite of amenities designed for modern living. These include a 24-hour fitness and wellness center, a clubhouse with a lounge, a billiard and entertainment room, and a dog park with a wash station. Outdoor amenities feature a swimming pool and an entertainment area equipped with a fire pit and grills. Interior features within the units boast nine-foot ceilings, gourmet kitchens outfitted with upgraded maple cabinetry and energy-efficient appliances, and in-unit washers and dryers. Select units also provide wood-style flooring, custom pendant lighting, and garden soaking tubs, alongside spacious walk-in closets and private patios or balconies with additional storage.
Its location is strategically advantageous, being just minutes from Highway 17, The Market Common shopping center, and Myrtle Beach International Airport. Furthermore, it is less than four miles from the beach, providing easy access to one of the region’s primary attractions. This blend of accessibility and appealing features contributes to the property’s enduring market value, supporting the idea that well-managed properties in desirable locations continue to attract significant investment.
Myrtle Beach’s Multifamily Market: A Beacon for Investment
The broader Myrtle Beach multifamily market demonstrates a robust investment appetite for quality communities. This trend is supported by strong migration patterns and positive employment data, which collectively indicate a market poised for strong performance moving into 2026. The region has experienced record apartment demand over the past year, leading to a notable improvement in occupancy rates. In June 2025, occupancy in Myrtle Beach climbed to 94.6%, reflecting one of the highest annual increases nationwide.
Myrtle Beach continues to be recognized as an affordable option among coastal apartment markets, with effective asking prices averaging approximately $1,500 as of June 2025. This affordability, combined with a rapidly growing population—which has increased by 11.3% over the last three years compared to a 2.5% national growth rate—fuels consistent demand for housing. Employment figures also demonstrate strength, with a 9.2% rise over the past three years in the local market, against a 5.0% national increase over the same period.
Navigating Supply and Demand Dynamics in South Carolina
While demand in the South Carolina entrepreneurs and residents’ market has been exceptionally high, there has also been a significant influx of new supply, which initially led to record high vacancies in early 2025. However, this surge in new construction appears to have peaked, and vacancies have begun to moderate. The number of units currently under construction has decreased considerably from a high of 7,600 units in Q3 2023 to 1,000 units. This shift suggests that vacancies are expected to continue declining in the coming quarters, as demand is anticipated to remain strong.
Despite a period of negative annual rent growth over the past two years, with asking rents declining 2.2% in the year leading up to July 2025, the underlying demand remains a powerful force. The market saw an all-time high in apartment demand in the year ending the second quarter of 2025, with absorption reaching 3,825 units. This significant absorption, coupled with a moderating construction pipeline, points towards a rebalancing of the market, benefiting both investors and the community seeking stable housing options.
Broader Economic Context: A Balanced Outlook for Myrtle Beach
Beyond the multifamily sector, the overall Myrtle Beach housing market has experienced a mixed landscape. Year-over-year home value growth in Myrtle Beach decreased to -2.8% in 2025, indicating a period of market correction or stabilization after prior rapid appreciation. Inventory has seen a notable increase, with active listings rising by 35% year-over-year, leading to approximately 8.7 months of inventory, characteristic of a buyer’s market.
The median sold price in June 2025 was $324,760, marking a modest 1.2% increase year-over-year, with uneven growth across different housing types. Persistent mortgage rates have contributed to cooling demand, with buyers often seeking seller concessions. This broader perspective highlights a market that is evolving, offering both challenges and opportunities, and emphasizing the importance of strategic investment and development tailored to the changing economic climate.
Embracing Myrtle Beach’s Economic Trajectory
The sale of Latitude at the Commons is a clear signal of continued investor confidence in the Myrtle Beach economic growth story. While the market navigates shifts in supply and demand, the underlying strengths of population growth, employment expansion, and strategic property investments remain potent drivers. The resilience of local businesses and the appeal of the area for both residents and entrepreneurs contribute to a dynamic economic environment. Sustaining this growth requires thoughtful engagement from all stakeholders—supporting local enterprises, encouraging smart development, and fostering policies that allow the market to thrive with minimal unnecessary friction. We encourage readers to stay informed and engaged in the unfolding economic narrative of our vibrant community.
Frequently Asked Questions (FAQ)
- What was the sale price of Latitude at the Commons?
- Latitude at the Commons was sold for $57 million.
- Who was the seller of Latitude at the Commons?
- The seller was Houston-based ApexOne Investment Partners.
- When did the sale of Latitude at the Commons occur?
- The sale was announced on January 2, 2026, and closed on December 22, 2025.
- What type of property is Latitude at the Commons?
- It is a 288-unit garden-style multifamily property.
- What are some key amenities at Latitude at the Commons?
- Key amenities include a 24-hour fitness and wellness center, a clubhouse with a lounge, a billiard and entertainment room, a dog park with a wash station, a swimming pool, and an outdoor entertainment area with a fire pit and grills.
- How has the Myrtle Beach multifamily market performed recently?
- The Myrtle Beach multifamily market has shown robust investment appetite, strong migration trends, and positive employment data, with record apartment demand and occupancy reaching 94.6% in June 2025.
- Has the population of Myrtle Beach been growing?
- Yes, the population of Myrtle Beach has grown 11.3% over the past three years.
Key Features of Latitude at the Commons Sale and Myrtle Beach Market
| Feature | Detail | Scope |
|---|---|---|
| Property Name | Latitude at the Commons | Local |
| Property Type | 288-unit garden-style multifamily community | Local |
| Location | 2222 Crow Lane, Myrtle Beach, South Carolina | Local |
| Sale Price | $57 million | Local |
| Seller | ApexOne Investment Partners (Houston-based) | Local |
| Buyer | Undisclosed | Local |
| Date of Sale (Closure) | December 22, 2025 | Local |
| Developer | Trammell Crow Residential (Built in 2009) | Local |
| Myrtle Beach Multifamily Occupancy (June 2025) | 94.6% (one of the best annual increases nationwide) | Local |
| Myrtle Beach Population Growth (Past 3 years) | 11.3% (compared to 2.5% nationally) | Local |
| Myrtle Beach Employment Growth (Past 3 years) | 9.2% (compared to 5.0% nationally) | Local |
| Units Under Construction (Q3 2023 peak to current) | Declined from 7,600 units to 1,000 units | Local |
| Myrtle Beach Housing Market Home Value Growth (YoY 2025) | -2.8% | Local |
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
