Myrtle Beach, January 1, 2026
As the new year begins, Myrtle Beach embraces a Southern tradition with local eateries showcasing festive menus aimed at attracting prosperity and good fortune. The community’s small business owners blend heritage and hospitality, serving symbolic dishes such as black-eyed peas, collard greens, and pork. This culinary practice not only enriches the dining experience but also reinforces the essential role of local businesses in boosting the economy and fostering community connections, as residents and visitors gather to celebrate enduring traditions together.
Myrtle Beach
As the calendar turns to a new year, Myrtle Beach embraces a cherished Southern tradition, with local restaurants serving up special menus designed to bring good fortune and prosperity. This annual practice highlights the entrepreneurial spirit of the community’s culinary scene, showcasing how Myrtle Beach small business owners skillfully blend heritage with hospitality to kickstart the year with optimism and economic activity.
The dedication of local entrepreneurs to these time-honored customs not only provides a festive experience for residents and visitors but also reinforces the vital role that local businesses play in the economic fabric of our region. The preparation and serving of these symbolic dishes demonstrate a commitment to both cultural preservation and commercial innovation, contributing significantly to the overall economic landscape.
A Culinary Tradition for Prosperity
In the Southern United States, a long-standing tradition dictates that consuming specific foods on New Year’s Day can ensure good luck for the entire year. This custom is deeply rooted in folklore and history, with each dish carrying a particular symbolism. The primary components of this festive meal typically include black-eyed peas, collard greens, pork, and cornbread.
Black-eyed peas are traditionally eaten to symbolize coins and good luck. This tradition dates back to the Civil War, when these legumes were considered livestock feed by Union troops, who often left them behind during raids. Southerners then relied on black-eyed peas for survival, leading them to symbolize resilience and survival. Often, they are prepared in a dish called Hoppin’ John, combined with rice and smoked pork.
Collard greens, with their vibrant green hue, represent paper money and financial prosperity. The belief is that the more greens one consumes, the more wealth they will attract in the coming year. Pork, including ham and bacon, is symbolic of progress because pigs root forward as they forage, signifying moving ahead rather than looking backward. Cornbread, with its golden color, symbolizes gold and wealth, completing the meal thought to ensure abundance.
Local Eateries Embrace Tradition
Myrtle Beach area restaurants are enthusiastically participating in this New Year’s Day tradition, offering a variety of Southern-inspired dishes to welcome 2026. These establishments showcase the rich culinary heritage of the South while providing welcoming environments for community gatherings.
For instance, Avista Resort in North Myrtle Beach is offering a New Year’s Day brunch that includes a buffet station with collard greens and black-eyed peas, alongside a carving station featuring maple glazed ham. Wahoo’s Fish House in Murrells Inlet will present a New Year’s Day buffet with ham, slow-braised collards, Hoppin’ Johns, and hushpuppies. Mama Jean’s in Little River is welcoming diners with an all-you-can-eat buffet that typically includes collard greens, ham, black-eyed peas, and cornbread.
In Myrtle Beach, Joe’s Diner by the Airport is serving a New Year’s Day lunch featuring pork chops or roast pork with sauerkraut, collards, and black-eyed peas. Drifters Saloon offers a special dubbed the “north meets the south,” which combines pork and brown sugar sauerkraut with black-eyed peas, bacon, sausage, and collard greens with ham hock. Liberty Tap Room and Grill in Myrtle Beach prepares a “Good Luck Plate” that includes fried pork chops, collard greens, black-eyed peas, and cornbread. Gulfstream Cafe in Murrells Inlet provides New Year’s specials such as Hoppin’ John and prime ribs. Paula Deen’s Family Kitchen at Broadway at the Beach allows diners to create their own New Year’s meal with options like collard greens, cornbread, and spare ribs. Additionally, California Dreaming offers herb-roasted pork, bacon, and ham as part of their lucky eats for the New Year.
Fostering Economic Vitality and Small Business Resilience
The embrace of these culinary traditions by local restaurants plays a crucial role in stimulating the Myrtle Beach SC business economy, particularly during the holiday season. Small businesses, driven by the ingenuity of South Carolina entrepreneurs, demonstrate remarkable resilience and innovation in developing and promoting these special offerings.
This focus on local dining experiences encourages consumer spending, directly supporting the livelihoods of restaurant owners, staff, and local suppliers. Such activities are essential for sustaining and fostering Myrtle Beach small business ventures, contributing to job creation and maintaining a diverse local economy. The broader economic landscape, including positive market performance Nationwide, provides a confident outlook for local businesses as they prepare for growth in the new year. This local investment in culinary traditions showcases how private enterprise, when nurtured by a supportive community, can thrive and contribute to regional economic vitality, influencing Midlands economic growth.
Community Connection Through Cuisine
Beyond their economic impact, these New Year’s Day meals foster a strong sense of community. They serve as a focal point for families and friends to gather, share a meal, and collectively hope for a prosperous year ahead. This tradition strengthens local bonds and celebrates the unique cultural identity of the South Carolina coast.
The act of sharing a meal steeped in tradition reinforces communal ties and cultural heritage, making the dining experience more than just a transaction. It becomes a shared cultural event that binds the community, demonstrating how local traditions and community involvement act as powerful economic drivers.
Conclusion
As Myrtle Beach looks forward to a new year, the commitment of its local restaurants to time-honored Southern culinary traditions stands as a testament to the blend of entrepreneurial spirit and community values that define our vibrant area. These establishments not only offer delicious meals but also uphold a cultural legacy that promises good fortune and progress.
By choosing to dine at these local businesses, residents and visitors alike contribute directly to the prosperity of our community, supporting the innovation and resilience of Myrtle Beach small business owners. This collective effort ensures that the Grand Strand continues to thrive, built on a foundation of rich tradition and forward-thinking enterprise. Support local establishments and experience the unique charm and economic vitality they bring to our shores.
Frequently Asked Questions
- What traditional Southern foods bring luck in the New Year?
- Traditional Southern foods believed to bring luck in the New Year include black-eyed peas, collard greens, pork, and cornbread.
- Which Myrtle Beach area restaurants offer New Year’s Day lucky foods?
- Several Myrtle Beach area restaurants offer New Year’s Day lucky foods, including Avista Resort in North Myrtle Beach, Wahoo’s Fish House in Murrells Inlet, Mama Jean’s in Little River, Joe’s Diner by the Airport in Myrtle Beach, Drifters Saloon in Myrtle Beach, Liberty Tap Room and Grill in Myrtle Beach, Gulfstream Cafe in Murrells Inlet, Paula Deen’s Family Kitchen at Broadway at the Beach, and California Dreaming.
- What do black-eyed peas symbolize for the New Year?
- Black-eyed peas symbolize coins, good luck, resilience, and survival for the New Year.
- What do collard greens symbolize for the New Year?
- Collard greens symbolize paper money and financial prosperity for the New Year.
- What does pork symbolize for the New Year?
- Pork symbolizes progress and moving forward in the New Year because pigs root forward as they forage.
- How do these traditions benefit the Myrtle Beach economy?
- These traditions benefit the Myrtle Beach economy by encouraging consumer spending at local restaurants, supporting small businesses, fostering job creation, and reinforcing community bonds, which are vital for economic vitality.
Key Features of Southern New Year’s Lucky Foods
| Food Item | Symbolism | Key Preparation/Dish |
|---|---|---|
| Black-Eyed Peas | Good luck, coins, resilience, survival | Hoppin’ John (with rice and pork) |
| Collard Greens | Financial prosperity, paper money | Slow-cooked, often with pork fat |
| Pork | Progress, moving forward | Ham, roast pork, bacon, pork chops |
| Cornbread | Gold, wealth, abundance | Baked, often golden in color |
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.


