Myrtle Beach, SC, February 11, 2026
Myrtle Beach City Council has appointed The Tallon Group to represent its interests at the State level. This partnership aims to enhance advocacy for local business needs and economic development. By securing experienced representation, the council seeks to ensure that Myrtle Beach’s unique economic landscape is effectively championed. The Tallon Group brings over 50 years of experience in legislative advocacy, aiming to influence policies that support tourism, infrastructure, and small businesses vital to Myrtle Beach’s growth.
WHAT’S HAPPENING
What recent action did the Myrtle Beach City Council take regarding state advocacy?
Selected a new lobbying group, The Tallon Group, to represent the city’s interests at the State-level, formalized on January 27, 2026.
Who is the new lobbying group representing Myrtle Beach?
The Tallon Group, a South Carolina-based governmental affairs and issues management firm, was chosen for its extensive experience and strong relationships in state government.
Why did Myrtle Beach choose a new lobbying firm?
Appointed the firm to proactively ensure the city’s voice is heard on critical state-level issues, champion local business needs, and foster an environment conducive to economic growth and community development.
What is the primary role of The Tallon Group for Myrtle Beach?
Advocates for Myrtle Beach’s economic future by influencing state legislation and policies, securing funding for infrastructure, and promoting initiatives that support local businesses and tourism.
How does state-level advocacy benefit Myrtle Beach’s economy?
Fosters a business-friendly environment, helps shape regulations, secures vital funding, and ensures local needs are addressed to encourage private investment, job creation, and sustained economic growth.
Myrtle Beach Forges New Partnership for State Advocacy
Myrtle Beach, SC – In a strategic move poised to shape the city’s future engagements at the State-level, the Myrtle Beach City Council recently selected a new lobbying group to represent its interests. This decision reflects the city’s ongoing commitment to proactive governance and fostering an environment conducive to economic growth and community development. Securing effective representation in the state capital is a vital step for any locale aiming to champion local business needs and ensure its unique economic landscape is understood and supported.
The careful selection of a lobbying partner underscores the City Council’s dedication to securing experienced advocates who can navigate the complexities of State-level legislative processes. Such partnerships are instrumental in ensuring that the voice of Myrtle Beach’s dynamic business community and its residents is heard on critical issues impacting tourism, infrastructure, and local entrepreneurial ventures. These alliances serve as a bridge, translating local aspirations into effective policy initiatives that can enhance the area’s economic vitality and quality of life.
City Council’s Deliberation and Choice
The Myrtle Beach City Council’s decision to appoint a new lobbying group was formalized following deliberations, culminating in a vote on Motion M2026-25. This motion was considered on January 27, 2026. The selection process aimed to identify a firm with a proven track record of successful advocacy and a deep understanding of South Carolina’s political landscape.
While the specific details regarding the contract’s duration and financial terms were not publicly available in the information reviewed, the choice of a dedicated lobbying firm highlights the city’s proactive approach to legislative affairs. The goal of such partnerships is often to enhance communication between local and State-level entities, ensuring that Myrtle Beach’s perspectives are well-represented in discussions that impact the city’s economic future.
Introducing The Tallon Group
The firm chosen by the Myrtle Beach City Council is understood to be The Tallon Group. This South Carolina-based governmental affairs and issues management firm brings a considerable amount of experience to its new role, boasting over 50 years of collective expertise in the legislative arena.
The Tallon Group is known for its team-based approach to advocacy, focusing on solving problems collectively and delivering compelling messages to influential figures in state government. Their professionals are recognized for leveraging long-standing relationships with executive branch officials, state legislators, and key staff, aiming to deliver measurable results for their clients at the State-level.
Individuals associated with The Tallon Group possess extensive backgrounds in various public policy roles, including representing clients before the South Carolina Legislature, state and local regulatory agencies, and the Administration. Their experience includes work with national consumer credit providers, legislative research, and roles within the Governor’s Office, emphasizing strategic regulatory and legislative efforts.
The Role of State-Level Advocacy for Local Growth
Effective State-level lobbying is a critical component of Myrtle Beach SC business and economic development strategies. For a city like Myrtle Beach, which relies heavily on tourism, small businesses, and ongoing investment, having strong advocates in Columbia is essential. These representatives work to influence legislation and policies that can either foster or hinder local economic expansion.
Proactive engagement at the State-level can help shape regulations, secure funding for vital infrastructure projects, and promote initiatives that support South Carolina entrepreneurs. This advocacy ensures that the specific needs and challenges faced by Myrtle Beach are understood and addressed, rather than being overlooked in broader State-level discussions. A well-represented city can better champion policies that encourage private investment, support small-business resilience, and streamline bureaucratic processes that might otherwise impede progress.
Fostering a Business-Friendly Environment
The selection of a lobbying group is often a strategic investment in the city’s economic future, designed to cultivate a more business-friendly environment. By engaging with State-level policymakers, Myrtle Beach aims to contribute to the creation of a legislative climate that champions entrepreneurial innovation and limits unnecessary regulatory burdens. Such efforts can attract new businesses, encourage existing ones to expand, and ultimately lead to job creation and sustained Myrtle Beach economic growth.
This proactive approach reflects a commitment to supporting the local economy by ensuring that the legislative framework at the State-level is conducive to prosperity. It provides an avenue for the city to advocate for policies that empower local enterprises and allow them to thrive without excessive government interference, demonstrating a belief in the power of the private sector to drive progress.
Key Features of the Lobbying Group Selection
Here is a summary of the key aspects surrounding the Myrtle Beach City Council’s decision:
| Action | City Council chose a new lobbying group. |
| Lobbying Group | The Tallon Group |
| Council Action Date | January 27, 2026 (Motion M2026-25) |
| Lobbying Group Expertise Scope | State and local regulatory agencies, South Carolina Legislature, Administration |
| Contract Length | Not publicly available in information reviewed |
| Payment Amount | Not publicly available in information reviewed |
Conclusion
The Myrtle Beach City Council’s decision to engage The Tallon Group for State-level representation marks a significant step in the city’s ongoing efforts to ensure its prosperity and advocate for its unique interests. This partnership is designed to amplify Myrtle Beach’s voice in Columbia, supporting policies that champion small-business resilience, encourage entrepreneurial innovation, and foster an environment of sustained economic growth for the benefit of all its citizens.
As Myrtle Beach continues to evolve, effective State-level advocacy remains crucial for navigating legislative challenges and capitalizing on opportunities. We encourage our readers to stay informed and engaged in these important developments, as community involvement and strong local leadership are vital for shaping a vibrant and prosperous future for our beloved city.
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
