Myrtle Beach, February 16, 2026
Lad’s Sports Bar & Grill has opened its doors in Myrtle Beach, bringing a vibrant atmosphere and a locally owned Irish sports bar concept to the community. Located near Myrtle Beach State Park, this establishment fosters camaraderie among locals and visitors alike, offering a wide selection of craft beers and delicious pub food. Owners Brooke Morello and Brian Hagerty emphasize personal service and a commitment to enriching the local economy through job creation and community engagement.
Myrtle Beach: New Local Sports Bar Ignites Community Spirit
A Locally Owned Venture Brings Fresh Energy and Classic Hospitality to the Heart of the Grand Strand, Fostering Connection and Local Enterprise.
Myrtle Beach, SC – The vibrant landscape of Myrtle Beach recently welcomed a new establishment that embodies the spirit of local entrepreneurship and community engagement. Lad’s Sports Bar & Grill, a locally owned Irish sports bar, officially opened its doors on January 25, 2026, marking a notable addition to the area’s diverse offerings. This venture is a testament to personal initiative, demonstrating how dedicated individuals can contribute to the local economy and enhance community gathering spaces. Such openings highlight the resilience and dynamic growth characteristic of our beloved coastal city, showcasing how local efforts, rather than extensive bureaucracy, can swiftly bring new amenities and opportunities to residents and visitors alike.
The opening of Lad’s Sports Bar & Grill near Myrtle Beach State Park serves as a positive example of civic innovation, driven by individuals with a clear vision and commitment to their community. It underscores the vital role that local businesses play in shaping the unique character and appeal of Myrtle Beach, creating inviting environments where people can connect, celebrate, and enjoy shared experiences. These establishments not only provide jobs and economic activity but also cultivate a sense of place and belonging, reinforcing the fabric of our community.
A New Hub for Community and Camaraderie
Lad’s Sports Bar & Grill is set to become a lively destination for both locals and tourists seeking a welcoming atmosphere to enjoy sports and socialize. Situated at 4735 S. Kings Highway, its strategic location near Myrtle Beach State Park makes it easily accessible, drawing in a diverse clientele. The establishment promises a vibrant environment, characterized by high energy and continuous good times. This type of venue contributes significantly to the local social scene, providing a designated place for community members to gather, share interests, and foster camaraderie.
Local Vision, Local Ownership
The driving force behind Lad’s Sports Bar & Grill are Brooke Morello and Brian Hagerty, a pair of seasoned food service veterans. Their decision to open a locally owned Irish sports bar near Myrtle Beach State Park exemplifies the entrepreneurial spirit that thrives in our area. By investing their experience and resources, Morello and Hagerty have not only realized a personal goal but also provided a new avenue for local employment and economic circulation within the Myrtle Beach community. This individual achievement reflects a broader trend of private initiatives enriching the local landscape, often with greater agility than larger, more bureaucratic operations. The direct involvement of local owners in the day-to-day operations often leads to a more personalized and attentive service, deeply rooted in an understanding of local preferences and needs.
Elevating the Sports Bar Experience
Lad’s Sports Bar & Grill distinguishes itself through its commitment to a comprehensive guest experience. Patrons can expect a wide selection of craft beers, catering to various tastes and preferences. Complementing the beverage offerings is a menu of delicious pub food, designed to satisfy cravings while enjoying the game. For sports enthusiasts, the bar ensures that “every game” is available on its big-screen TVs, creating an immersive viewing experience. This focus on quality food, diverse drinks, and extensive sports coverage positions Lad’s as a premier destination for those looking to enjoy athletic events in a comfortable and lively setting. The vibrant atmosphere aims to make it a perfect spot for sports fans and friends to gather, fostering enjoyable personal initiative through recreation and social interaction.
Strategic Location for Easy Access
The choice of location for Lad’s Sports Bar & Grill at 4735 S. Kings Highway, near Myrtle Beach State Park, is a thoughtful one. This area is a key artery of Myrtle Beach, ensuring high visibility and convenient access for both permanent residents and the countless visitors who flock to the Grand Strand. Proximity to a major state park often means a steady flow of potential customers, from those finishing a day of outdoor activities to vacationers seeking local entertainment options. This strategic positioning maximizes the bar’s ability to serve a broad segment of the Myrtle Beach community and its guests, demonstrating astute planning and personal initiative in identifying market needs.
Contributing to Myrtle Beach’s Economic Vitality
The establishment of new local businesses like Lad’s Sports Bar & Grill plays a crucial role in strengthening the overall economic vitality of Myrtle Beach. Each new venture contributes to job creation, generates tax revenue, and stimulates further investment in the area. When individuals like Brooke Morello and Brian Hagerty take the initiative to open a business, they not only pursue their own goals but also contribute to the collective prosperity of the community. This kind of grassroots economic development, driven by private citizens and local entrepreneurs, is a hallmark of a thriving community and contributes to the myriad of Myrtle Beach SC events and attractions available. It highlights the benefits of a supportive environment for small businesses, where individual achievement can flourish and lead to broader societal benefits, reinforcing the sense of a cohesive Myrtle Beach community.
Support Local, Build Community
The opening of Lad’s Sports Bar & Grill is more than just the arrival of a new dining and entertainment option; it’s a reaffirmation of the entrepreneurial spirit that fuels Myrtle Beach community growth. We encourage our readers to welcome and support this locally owned business, along with other local businesses Myrtle Beach has to offer. By choosing to patronize these establishments, you directly contribute to the local economy, help sustain jobs, and enrich the unique character of our beloved city. Let us continue to foster an environment where personal initiative and local investment are celebrated, ensuring Myrtle Beach remains a vibrant and dynamic place to live, work, and visit. Engage with your community, explore new local spots, and be a part of the ongoing success story of the Grand Strand.
Frequently Asked Questions about Lad’s Sports Bar & Grill
What is Lad’s Sports Bar & Grill?
Lad’s Sports Bar & Grill is a new, locally owned Irish sports bar located in Myrtle Beach, SC. It offers a vibrant atmosphere, a wide selection of craft beers, delicious pub food, and features every game on big-screen TVs.
When did Lad’s Sports Bar & Grill open?
Lad’s Sports Bar & Grill opened on January 25, 2026.
Where is Lad’s Sports Bar & Grill located?
Lad’s Sports Bar & Grill is located at 4735 S. Kings Highway in Myrtle Beach, SC, near Myrtle Beach State Park.
Who are the owners of Lad’s Sports Bar & Grill?
The owners of Lad’s Sports Bar & Grill are Brooke Morello and Brian Hagerty, who are food service veterans.
What kind of food and drinks does Lad’s Sports Bar & Grill offer?
Lad’s Sports Bar & Grill offers a wide selection of craft beers and delicious pub food.
Key Features of Lad’s Sports Bar & Grill
| Feature | Description |
|---|---|
| Establishment Type | Irish Sports Bar |
| Ownership | Locally Owned (Brooke Morello & Brian Hagerty, food service veterans) |
| Opening Date | January 25, 2026 |
| Location | 4735 S. Kings Highway, Myrtle Beach, SC (near Myrtle Beach State Park) |
| Atmosphere | Vibrant, energetic, good times |
| Offerings (Drinks) | Wide selection of craft beers |
| Offerings (Food) | Delicious pub food |
| Sports Viewing | Every game on big-screen TVs |
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
