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North Myrtle Beach Faces Tough Decisions Over Road Expansion

Construction site in North Myrtle Beach with local shops

News Summary

The proposed extension of Possum Trot Road in North Myrtle Beach is causing concern among residents and local business owners. The $23 million project, part of the A RIDE IV initiative, threatens local establishments like Noah’s Ark Baby Shop, a beloved resource for families. While city officials insist on improved safety, many wonder if the project benefits the established community or primarily serves new residents from a nearby development. With potential losses looming, the heart of the community faces crucial decisions about its future.

North Myrtle Beach Faces Tough Decisions Over Road Expansion

In the charming coastal city of North Myrtle Beach, a proposed road extension project is stirring up conversations and concerns among local business owners and residents alike. The project, known as A RIDE IV, aims to extend Possum Trot Road one block across Highway 17 to Madison Drive, a move that could have significant impacts on the local community.

$23 Million Price Tag Comes with Consequences

The anticipated cost of this ambitious road extension project is a whopping $23 million. While the city officials insist that this investment will enhance pedestrian and vehicular safety, the reality is that it may come at a hefty price for beloved local establishments. Among the most threatened is Noah’s Ark Baby Shop, a quaint store that has been serving the community for over a decade.

A Community Treasure on the Chopping Block

For the owner of Noah’s Ark Baby Shop, the thought of losing her business is daunting. Operating as a hub for affordable clothing and essentials for local families, the shop is a vital resource, particularly for low-income households. It offers a unique twist by accepting used items for store credit, allowing families to save while still providing for their little ones.

Customers and guests have expressed their sympathies since learning about the potential for displacement, leaving the shop owner feeling both shocked and saddened. Originally unaware of the eminent domain issues that come with such projects, the news has struck a personal chord for the entire community.

Potential Impact on Other Local Businesses

But Noah’s Ark is not alone in the crosshairs of the road extension. Other local spots like No No Nuts Ice Cream Shop, as well as two single-family homes, also face the threat of demolition. The city plans to acquire these properties for right-of-way purposes, which raises eyebrows about the future of small businesses in the area.

Who Benefits from the New Road?

There are varying opinions on who truly stands to benefit from this project. Some locals argue that while it may ease access for residents of the newly opened Del Webb community—particularly via golf carts heading to the beach—it might not be addressing the real traffic problems at hand. Business owner Massi believes that the road extension will primarily serve these new residents rather than the established community.

Justifying the Expansion

Officials are firm in their stance that this project will bolster safety for pedestrians and vehicles alike as they navigate the busy intersection at Highway 17. However, many local residents and business owners, including Massi, feel that the current plan falls short in truly alleviating the traffic woes that first sparked this project.

A Long Road Ahead

With the RIDE IV transportation tax approved by voters last November, it looks like this road extension will move forward as part of a broader initiative to improve infrastructure. Spanning over 25 years, this ambitious program is projected to exceed $6.5 billion in expenses. Yet, for Noah’s Ark Baby Shop, the timeline of the project offers little comfort. Although the city has stated that planning phases will take several years, the emotional toll of potential loss hangs heavy in the air.

A Cornerstone of Community Support

Noah’s Ark Baby Shop has evolved into more than just a retail space. It’s a supportive environment where moms can work for store credits and actively contribute to the community. Massi has expressed a determination to stay committed to her customers, emphasizing the strong emotional connection she shares with the store and its patrons. The shop is often seen as a beacon of hope and support for many families in the community.

What Lies Ahead for North Myrtle Beach?

As plans for the Possum Trot Road extension kick off, the North Myrtle Beach community faces critical decisions about its development. With widespread public input anticipated over the next five years, the fate of Noah’s Ark Baby Shop and other cherished local locations hangs in the balance. The upcoming months will determine if the heart of this vibrant community can survive the push for progress without losing its unique flavor.

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STAFF HERE MYRTLE BEACH
Author: STAFF HERE MYRTLE BEACH

The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.

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