Weather for the Following Location: South Carolina on Map

South Carolina Athletics Reports Strong Financial Performance

South Carolina Football Stadium

News Summary

South Carolina athletics has revealed impressive financial figures for the fiscal year, with $31 million generated from football despite a disappointing season. The total operating revenue reached $183.4 million, although expenses exceeded revenues, leading to a small deficit. Contributing factors included media rights, ticket sales, and donations, with notable gains in football and men’s basketball contributions. The athletic department continues to navigate its financial landscape, signaling resilience and potential for growth.

Exciting Financial News from South Carolina Athletics!

Columbia, South Carolina – Sports lovers and fans of Gamecock athletics, gather around! The latest financial report reveals thrilling numbers from South Carolina athletics, exposing an impressive tale of revenue generation, particularly from football! The athletic department has shared details of its financial performance for the fiscal year running from July 1, 2023, to June 30, 2024, and there’s plenty to talk about.

A Glorious $31 Million From Football

Hold on to your hats because South Carolina athletics generated a whopping _$31 million_ from football alone this past year. That’s right! It seems that even a season with a record of 5 wins and 7 losses still brought home a substantial amount for the program, despite the disappointment of missing out on a bowl game under the guidance of coach Shane Beamer.

Breaking Down the Numbers

Overall, the total operating revenue for the athletic department stood tall at _$183.4 million_. However, just like managing a household budget, expenses also crept up, totaling _$183.6 million_. This ultimately led to a small deficit of _$194,175_. This is a notable shift from the previous year’s situation, where the department celebrated a surplus of _$69,238_.

Historical Context

To put the latest figures into perspective, let’s reflect on the recent past. The department has seen its share of ups and downs. In 2022, it recorded a deficit of _$3.7 million_. A closer look reveals larger challenges with deficits of _$11 million_ in 2021 and _$765,306_ in 2020. However, the latest financials shine a light on a potentially bright future.

Revenue Sources Galore

The major sources of revenue tell an influential story. Media rights brought in _$37.8 million_, while contributions totaled _$33.7 million_. Ticket sales were another strong contributor, raking in _$30.8 million_. Additional revenue included:

  • Royalties and licensing: _$10.3 million_
  • SEC football bowl game revenue distribution: _$10.6 million_
  • Third-party compensation and benefits: _$9.5 million_

Football Specifics

Diving deeper into the football revenue breakdown, here’s how it all adds up:

  • Ticket sales: _$19.8 million_
  • Media rights: _$15.4 million_
  • Parking and concessions: _$5.2 million_
  • Various third-party benefits: _$5 million_

As you can see, despite the record not being playoff worthy, fans still filled those seats!

Other Athletic Programs

Switching gears to other sports, it wasn’t all cheers in the women’s basketball department, which incurred a deficit of _$5.7 million_. Although they earned _$5.8 million_, expenses climbed higher at _$11.5 million_. On a brighter note, men’s basketball surged ahead with a profit of _$3.48 million_, generating _$13.3 million_ in revenue and managing this against expenses of _$9.8 million_. Interestingly enough, ticket sales were also tight, with women’s teams earning _$1.6 million_ compared to the men’s _$1.5 million_.

Contributions on the Rise

When it comes to contributions, South Carolina athletics saw totals at _$33.8 million_ this past year, down from _$34.6 million_ the year before. However, contributions from football saw an increase from _$13.9 million_ to _$16.5 million_. Men’s basketball also saw a significant growth in contributions, rising sharply from _$368,783_ to _$878,183_. Sadly, contributions for non-program specific teams dropped from _$18.2 million_ to _$13.8 million_.

As the athletic department navigates these financial waters, fans can take pride in the strength of the football program and the promising numbers that emerge from it. It’s a rollercoaster, but in the spirit of sports, there’s always the hope for greater victories ahead!

Deeper Dive: News & Info About This Topic

STAFF HERE MYRTLE BEACH
Author: STAFF HERE MYRTLE BEACH

The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.

ADD MORE INFORMATION OR CONTRIBUTE TO OUR ARTICLE CLICK HERE!
Advertising Opportunity:

Stay Connected

More Updates

Interior view of Net Par Shallotte showcasing high-tech golf simulators and social areas.

New Indoor Golf Facility Opens in Shallotte

Shallotte, December 3, 2025 News Summary Net Par Shallotte, a new indoor golf facility, is set to open in early 2024, bringing state-of-the-art golfing technology and

Would You Like To Add Your Business?

Sign Up Now and get your local business listed!