Hamer, South Carolina, January 9, 2026
A portion of the famous South of the Border attraction in South Carolina has been listed for sale, offering a unique investment opportunity. This prime piece of real estate, covering about 30 acres, is priced at $2.85 million. With a rich history as a roadside stop since 1949, this landmark continues to attract visitors. The sale could lead to revitalization and growth in the area, highlighting the appeal of private investment in fostering economic development.
Dillon, SC
Iconic I-95 Landmark: Portion of South of the Border for Sale
A significant segment of the storied South of the Border attraction, a landmark familiar to countless travelers along Interstate 95, has been listed for sale, presenting a unique opportunity for visionary entrepreneurs and private investors. This development could spark new growth and revitalization within the region, underscoring the enduring appeal of private initiative in shaping South Carolina’s economic landscape.
For decades, South of the Border has stood as a quintessential American roadside stop, a testament to entrepreneurial spirit and innovative marketing that transformed a simple idea into a sprawling complex. The current offering of a portion of this iconic property invites a fresh perspective on how private investment and strategic development can breathe new life into established destinations, fostering economic expansion and creating opportunities in the local community and for South Carolina entrepreneurs.
The Enduring Legacy of a Roadside Attraction
South of the Border, located in Hamer, South Carolina, at the intersection of I-95, US 301, and US 501, just south of the North Carolina border, began its journey in 1949. It was founded by Alan Schafer as a humble beer stand, known as the South of the Border Depot. This initial venture cleverly capitalized on its strategic location adjacent to North Carolina counties that were “dry” at the time, prohibiting alcoholic beverage sales.
Over the years, Schafer’s vision and keen business sense led to a remarkable expansion. The site steadily grew to include a cocktail lounge, a gas station, and a souvenir shop. By 1954, it boasted 20 motel rooms, eventually expanding to 300. The attraction further diversified its offerings with fireworks sales, exploiting the fact that fireworks were illegal in North Carolina. The mid-1960s saw even more additions, including a barber shop, a drug store, a variety store, a post office, and an outdoor go-kart track. The entire complex ultimately grew to encompass approximately 350 acres. Its growth was significantly bolstered in 1964 with the announcement that Interstate 95 would pass directly by the attraction, visible from the highway and accessible via two exits.
A New Chapter: The Property for Sale
A specific portion of the vast South of the Border property is now on the market, with an asking price of $2.85 million. This offering includes about 30 acres where certain properties lie. While some areas of the attraction are no longer open, South of the Border continues to feature its various attractions.
The remaining functional attractions include a miniature golf course, numerous souvenir shops, several restaurants (such as The Peddler Steakhouse, which is shaped like a sombrero), and a 200-foot observation tower with a sombrero-shaped deck offering views of the surrounding area. It also hosts the “Reptile Lagoon,” which is recognized as the largest indoor reptile exhibit in the United States. The distinct faux-Mexican theme, vibrant signs, and large animal statues continue to define its unique character, making it a memorable stop for travelers.
Opportunity for Private Investment and Entrepreneurial Innovation
The availability of a portion of this historic attraction presents a compelling prospect for private investors and South Carolina entrepreneurs. The strategic location along I-95 offers inherent advantages for commercial development. With the property being offered through a private sale, it provides an unencumbered path for new owners to implement innovative business models without extensive bureaucratic hurdles, which often characterize public sector projects.
This situation highlights the power of the free market to facilitate the renewal of commercial assets. Private capital and entrepreneurial vision can unlock new potential, transforming existing spaces to meet contemporary market demands while preserving the essence of what makes a location unique. Such private initiatives are crucial for sustained economic growth, often leading to more efficient resource allocation and faster development cycles.
Economic Growth in Dillon County and Beyond
The sale and subsequent development of this property could contribute significantly to the economic vitality of Dillon County, which sits within South Carolina’s Pee Dee region and is a short distance from the Grand Strand. Dillon County has demonstrated a strong commitment to economic development, with its Inland Port serving as a major driver, fueling an estimated 80% of business inquiries due to the cost savings it presents to industries. There are ongoing efforts in Dillon County to develop acreage recently acquired by private real estate developers in industrial parks. The county’s leadership is actively engaged in programs designed to foster a thriving economy for both employers and employees.
South Carolina generally offers a favorable climate for business and investment. The state boasts a pro-business environment, characterized by low property taxes, averaging just 0.57%, and no estate tax, making it appealing for investors seeking long-term wealth growth. The state’s economy has shown resilience and growth, attracting new businesses and experiencing a consistent rise in population. From July 2022 to July 2023, South Carolina was the fastest-growing state in the nation, with a population increase of 1.7%. This robust growth, coupled with strong demand for residential and commercial properties, including rising home values and high rental occupancy rates, creates a fertile ground for new commercial ventures.
Fostering New Ventures and Community Engagement
The potential for a new owner to reimagine a portion of South of the Border extends beyond mere commercial transactions. It represents an opportunity to demonstrate the power of personal achievement and small-business resilience. A new enterprise could leverage the existing infrastructure and historical recognition, integrating modern amenities or entirely new concepts that cater to evolving traveler preferences.
Furthermore, the development could stimulate job creation, increase local tourism, and enhance the overall appeal of the region for visitors and residents alike. When private investors commit to projects of this scale, they often catalyze a ripple effect throughout the local economy, benefiting ancillary businesses and the community at large. The success of such ventures is a testament to the belief that the private sector, when allowed flexibility and supported by a stable economic environment, is best positioned to drive innovation and prosperity.
Conclusion
The sale of a 30-acre portion of South of the Border marks a pivotal moment for this long-standing South Carolina landmark. It offers a prime opportunity for private investors and entrepreneurs to engage in a transformative project, leveraging the existing legacy and strategic location to cultivate new economic growth. The pro-business environment of South Carolina and the ongoing development efforts in Dillon County provide a supportive backdrop for such ventures.
As this new chapter unfolds, the future development of this property will be a testament to how entrepreneurial spirit and private capital can revitalize iconic destinations, contributing to the broader economic health and vibrant community life of our state. We encourage our readers to stay engaged with the ongoing economic developments in the region and support the innovative small businesses and enterprises that continue to drive Myrtle Beach SC business and South Carolina’s overall economic expansion.
Frequently Asked Questions
- What portion of South of the Border is for sale?
- About 30 acres of the South of the Border property are for sale.
- What is the asking price for the portion of South of the Border for sale?
- The asking price is set at $2.85 million.
- Where is South of the Border located?
- South of the Border is located in Hamer, South Carolina, at the intersection of I-95, US 301, and US 501, just south of the North Carolina border.
- What is the total size of the South of the Border complex?
- The entire South of the Border complex covers approximately 350 acres.
- When was South of the Border originally established?
- South of the Border was developed by Alan Schafer, starting in 1949 as a beer stand.
- What are some of the key attractions still featured at South of the Border?
- South of the Border continues to feature attractions such as a miniature golf course, souvenir shops, restaurants, a 200-foot observation tower with a sombrero-shaped deck, and “Reptile Lagoon,” which is the largest indoor reptile exhibit in the United States.
- Is South Carolina considered a good state for real estate investment?
- Yes, South Carolina has a pro-business environment, low property taxes, and no estate tax, making it appealing for investors. The state has also shown economic resilience and growth, with rising home values and strong rental demand.
- How has South Carolina’s population grown recently?
- South Carolina was the fastest-growing state in the nation from July 2022 to July 2023, with a population increase of 1.7%.
Key Features of the South of the Border Property for Sale
| Feature | Detail | Scope |
|---|---|---|
| Property Type | Portion of a roadside attraction | Local |
| Acres For Sale | Approximately 30 acres | Local |
| Asking Price | $2.85 million | Local |
| Location | Hamer, South Carolina, at I-95, US 301, US 501 intersection | State-level |
| Total Complex Size | Approximately 350 acres | Local |
| Original Establishment | 1949, as a beer stand | Local |
| Key Attractions (Remaining) | Miniature golf, souvenir shops, restaurants, 200-foot observation tower, Reptile Lagoon (largest indoor reptile exhibit in the U.S.) | Nationwide (for Reptile Lagoon claim), Local (for other attractions) |
| I-95 Impact | Route announced to pass by in 1964, next to two exits | Local |
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Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
