Charleston, SC, October 16, 2025
Starlight Homes
Starlight Homes is a reputable residential construction company renowned for its commitment to quality and innovation. Established in 1998, the company has grown steadily over the past two decades, developing a strong reputation for building durable, sustainable, and beautifully designed homes. Starlight Homes initially focused on local markets, but through dedication to craftsmanship and customer satisfaction, it expanded its operations nationally. The company emphasizes environmentally friendly building practices and incorporates modern technologies into its homes. With a team of experienced professionals, Starlight Homes continues to set industry standards, striving to create comfortable and affordable living spaces for families across the country.
News Summary
Starlight Homes has announced the appointment of Michele Scott as the new division manager for its Charleston and Myrtle Beach operations. With over 25 years of experience in homebuilding, Scott aims to enhance homeownership accessibility for first-time buyers in Coastal Carolina. Her background in construction and sales leadership positions her well to cater to the needs of the growing market of young families and professionals attracted to these areas. This appointment is part of Starlight Homes’ strategy to strengthen its presence in the region.
Charleston, SC — Starlight Homes, a subsidiary of Ashton Woods, has appointed Michele Scott as the new division manager for its Charleston and Myrtle Beach operations. This announcement, made on October 15, 2025, marks a significant step for Starlight Homes as it continues its mission to make homeownership attainable for first-time buyers across Coastal Carolina.
Michele Scott brings over 25 years of homebuilding expertise to her new role. Her extensive background includes a solid foundation in construction as well as over two decades of experience in sales leadership. Previously, she served as vice president of sales and marketing for Empire Communities, formerly known as Shea Homes, in Charlotte. Her track record includes a proven ability to understand buyer needs and a deep knowledge of the housing market in the Carolinas. Ryan Lewis, the COO of Ashton Woods, noted that Scott’s background in construction and sales leadership makes her an ideal fit for this position.
In her new role at Starlight Homes, Scott is eager to tackle the demands of the Charleston and Myrtle Beach markets. She highlighted the growing interest from young professionals and families looking to establish roots in these regions rather than opting to rent. Starlight Homes currently operates six communities in Charleston and Myrtle Beach, offering a range of move-in ready new homes.
The appointment comes at a time when affordable homeownership is increasingly becoming a focal point for many potential buyers. Starlight Homes is committed to addressing these needs, particularly for first-time buyers in the Coastal Carolina region. With Michele Scott’s comprehensive market knowledge and dedication to customer satisfaction, the company is poised to strengthen its presence in these dynamic markets.
This leadership change is a part of Starlight Homes’ broader strategy to expand its operations and enhance its service offerings. As the housing market continues to evolve, the company aims to cater to the diverse needs of its clientele, ensuring that more families can achieve homeownership in vibrant communities like Charleston and Myrtle Beach.
About Starlight Homes
Starlight Homes is focused on creating quality new homes tailored for first-time buyers. With a range of communities actively developed across Coastal Carolina, the company has made it its mission to provide affordable housing options in desirable locations.
Market Insights
The demand for homes in Charleston and Myrtle Beach is on the rise, driven by a growing population of young professionals and families. As Starlight Homes continues to develop properties in these areas, its efforts align with the trends in the housing market where potential homeowners seek stability and community.
Conclusion
Michele Scott’s leadership is expected to further bolster the efforts of Starlight Homes to provide accessible homeownership opportunities in the Coastal Carolina area. With her wealth of experience and dedication to understanding buyer needs, Scott is likely to make a significant impact in her new role.
FAQ
Who has been appointed as the new division manager for Charleston and Myrtle Beach operations?
Michele Scott has been appointed as the new division manager for Charleston and Myrtle Beach operations.
When was the announcement made?
The announcement was made on October 15, 2025.
What is Michele Scott’s experience in the homebuilding industry?
Michele Scott brings over 25 years of homebuilding expertise to her new role.
What is Starlight Homes’ mission?
Starlight Homes aims to make homeownership attainable for first-time buyers across Coastal Carolina.
What did Ryan Lewis, COO of Ashton Woods, say about Michele Scott?
Ryan Lewis stated that Scott’s background in construction and sales leadership makes her ideal for this position.
What markets will Michele Scott be working in?
Scott will be leading Starlight Homes in the Charleston and Myrtle Beach markets.
What does Starlight Homes offer in Charleston and Myrtle Beach?
Starlight Homes operates six communities with move-in ready new homes in Charleston and Myrtle Beach.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Charleston Business: Starlight Homes Leadership Expansion
- Myrtle Beach Online: Local News
- Yield Pro: Center Park Group
- GlobeNewswire: Toll Brothers Expansion
- The State: Local Crime News
- Wikipedia: Real Estate in Charleston
- Google Search: Charleston housing market
- Google Scholar: Homeownership Coastal Carolina
- Encyclopedia Britannica: Homebuilding
- Google News: Affordable housing Charleston
Author: STAFF HERE MYRTLE BEACH
The HERE Myrtle Beach Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Myrtle Beach community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Myrtle Beach Our team includes lifelong Myrtle Beach residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent developments along the Grand Strand, Myrtle Beach’s tourism and hospitality industry, and growth in local education sectors (e.g., Coastal Carolina University programs). Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Myrtle Beach Area Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
